A CYNOPSIS MESSAGE FROM truTV truTV – TOP 10 SEASON FINISHwith Strong Growth in Key Demos! A 18-49 +8% M 18-49 +12% A 25-54 +10% M 25-54 +9% truTV puts the REAL back into Real Life and provides sponsors Real Value for their investment.truTV. Not Reality. Actuality. TM Source: Nielsen Media Research, Full Season […]
Editions
Tuesday, November 2nd, 2010
Cynopsis: Kids!11/02/10 Good morning. It’s Tuesday, November 2, 2010, and this is your first early morning Kids briefing. Soul Surfer will be the first feature film under a new deal between FilmDistrict and Sony Pictures, and will be released via TriStar Pictures on April 15, 2011. The movie is based on the true story […]
Monday, November 1st, 2010
Cynopsis: Kids!11/01/10 Good morning. It’s Monday, November 1, 2010, and this is your first early morning Kids briefing. Matt Tolmach has resigned his post as Co-President of Columbia Pictures to set up his own production shingle with a three-year deal with the studio. First up he will serve as a producer on the next […]
Monday, November 1st, 2010
Cynopsis: DIGITAL11/01/10 Good morning, it’s Monday, November 1, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. Google announced that two of its top digital media executives – AdMob founder Omar Hamoui and YouTube co founder Chad […]
Monday, November 1st, 2010
A CYNOPSIS MESSAGE FROM TV GUIDE NETWORK WEEDSWEEDS marathon delivered TV GUIDE NETWORK’S highest rated week EVER! 1Reaching 3.7MM adults 18-49 2The award-winning comedy now available to advertisers for the FIRST TIME TV Guide Network – the destination for TV fansContact your AE at (212) 626-2500 Source: 1 Star Trak 2006-10/21/10. 2 Nielsen N Power, […]
Friday, October 29th, 2010
Cynopsis10.29.10 Good morning. It’s Friday, October 29, 2010, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here . Tonight’s Premieres:HISTORY: Modern Marvels at 9pTLC: What Not To Wear at 9p Tonight’s Finale:Telemundo: El Clon at 8pUnivision: Hasta que […]
Friday, October 29th, 2010
Cynopsis: DIGITAL10/29/10 Good morning, it’s Friday, October 29, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. Barnes and Noble is making its most compelling run yet at the Kindle by adding color to its Nook e-Reader. […]
Friday, October 29th, 2010
Cynopsis: Kids!10/29/10 Good morning. It’s Friday, October 29, 2010, and this is your first early morning Kids briefing. Nickelodeon UK acquires a new animated short-form preschool series from Blue-Zoo, which will air on Nick Jr channel next year. Olive the Ostrich is a multi-platform series that revolves around the imaginative adventures of Olive, a […]
Thursday, October 28th, 2010
A CYNOPSIS MESSAGE FROM truTV SOUTHERN FRIED STINGS on truTVPremiere ranked among the Top 10 in all key demos!A 18-49 M 18-49 A 25-54 M 25-54 Our investment in original series continues to provide real value to the truTV partners and sponsors. truTV . Not Reality. Actuality . TM Source: Nielsen, Southern Fried Stings […]
Thursday, October 28th, 2010
Cynopsis: DIGITAL10/28/10 Good morning, it’s Thursday, October 28, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. The FTC closed the book on its probe of Google’s Street View mapping and data collection program. A letter […]
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