On Demand Webinars

  • How AVODs Can Get a Competitive Edge

    AVODs are surging in 2020, with more consumers viewing ad-supported video and billion-dollar growth projected for providers. Even with the struggles of recent months, AVODs have seen accelerated subscriber growth, as viewers look for more ways to save money on entertainment. Meanwhile, time spent streaming video has doubled from where it was a year ago, [...]
  • Building A Super-Bond with Audiences During the Pandemic

    As live sports events and TV productions are being cancelled due to the COVID-19 outbreak, it’s critical for marketers and rights holders to be on top of their game in strengthening their connections with audiences in our “new normal.” One result of the lockdown is that TV viewership has increased as much as 73% YOY, [...]
  • The New Opportunity: Esports Betting

    While the COVID-19 pandemic has shut down nearly all major sports events and their respective betting opportunities, esports is grabbing the reigns not only with audiences, but also in providing fans with new, live options for esports betting and daily fantasy moves with audiences in lockdown. “Amid the pandemic and with sports events on pause, [...]
  • Ratings: What You Need to Know, Now

    As the quest continues for reliable, transparent audience measurement of TV content across devices, new and increasingly sophisticated solutions are emerging to help networks ensure that every eyeball is counted and advertisers are reaching the audiences they want. But while new ratings metrics and increasingly granular information go beyond age and gender, the lack of [...]
  • Getting Maximum Impact from Experiential Marketing

    The more that millennials turn away from traditional advertising, combined with the downward trend of TV ratings, the smarter it is for marketers to create experiential events that build brand awareness and drive loyalty through one-on-one connections with consumers. When done well, they can increase lead generation and sales. But how do you execute experiences [...]
  • Solving the Digital Ad Measurement Challenge

    According to the IAB, last year was the first time digital ad spend totaled $72 billion, surpassing that of TV at $67 billion. But although usage is on the rise, management of digital ad growth is complex and confusing. The reason? A lack of consistent metrics, resulting in publishers and networks not having a full and accurate view of this [...]
  • How to Connect and Engage with Gen Z

    Gen Z is the largest, most diverse group of media users ever, according to a new report from Nielsen, accounting for 26% of all U.S. TV homes – and by 2020, they’ll make up a remarkable 40% of all consumers. That’s a massive opportunity for networks and marketers. But reaching this generation like none before [...]
  • Newest Strategies for Branded Content

    A new study from Polar and Ipsos Connect found that consumer awareness of a brand rose to 69% after engaging with branded content. And a recent Time Inc. survey found a whopping 90 % of respondents actually like the idea of custom content as a way to connect with brands. These are critical findings for [...]
  • Snapchat and Instagram Stories: A How & When Guide

    When it comes to reaching younger audiences, Snapchat is a vital tool. Nonetheless, Instagram Stories – initially derided by observers as nothing more than a Snapchat Stories knockoff – has been a big hit. So programmers, brands and marketers are now faced with a complex question: How can you determine when it’s best to use [...]
  • How Sports Brands Can Leverage the Esports Explosion

    You’ve seen the headlines about esports, now hear from the newsmakers about how to get in the game. Where are the best business plays for sports brands looking to take a shot? Join us on June 27 for our latest webinar, How Sports Brands Can Leverage the Esports Explosion and hear from sports executives who have [...]

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