Cynopsis hosted its annual BIG TV Summit on September 18th, 2024 in NYC, now available for viewing on-demand.The TV and video landscape is undergoing a profound transformation, presenting new opportunities for agencies and brands to generate substantial revenue. With an expected uptick of 5.2% in U.S. ad spend in 2024, the smart agency and brand executive needs strategies, actionable case studies, measurement and ad tech solutions, as well as original thinking to capitalize on this moment – and that’s what BIG TV 2024 is all about. Discussing everything from platform bundling and the emerging strength of FAST channels to fresh approaches to monetizing TV and video, industry experts and thought leaders will be on site to help assemble all the elements of a recipe for agency and brand success. Think BIG: the conversation happens here.
