Cynsiders

• A Journey from the White House to SaaS CEO

  No matter how important the business issues and struggles you’re facing, you have to take...



• Niche Fandom Is One Strategy for Competing in the Streaming Wars

  Serving the superfan is key for smaller players who want to thrive in the streaming...



• Will White-Label Ad Tech Solutions Become the New Black?

  White-labeling – or using ready-made software products that can be rebranded, rather than creating them...



• From Social to Series: Breaking Through

  Production company Portal A, known for its success in branded content and digital spaces, as...



• Yahoo: Money Matters

  Yahoo Finance’s largest ever virtual event, “All Markets Summit: The Path Forward,” takes place from...



• Paramount+’s “Weird and Wonderful” New Show

  Paramount+ series “Guilty Party” focuses on a discredited journalist’s (Kate Beckinsdale) desperate attempt to salvage...



• Making an Impact at Univision

  Jessica Rodriguez joined Univision as a graduate intern twenty years ago and worked her way...



• A New Podcast Makes History Come Alive

  1895 Films, which uses an entertaining approach to bring history to life, has expanded into...



• NBCU Gets Chucky Fans Out to Play

    NBCUniversal Television and Streaming rolled out an extensive marketing campaign to engage fans of...



• Howdy, Partner: What’s Next for CTV

  By Andrew Budkofsky, Chief Revenue Office, Glewed TV   CTV has been one of the...