Cynsiders

• Critics’ Choice Awards Spotlights SeeHer Movement

     A SeeHer Series By Patty Kerr, Co-Founder, Strategic Advisor, SeeHer “The privilege of a...



• Pioneers for Change

    A SeeHer Series The SeeHer Gender Equality Measure (GEM®) pioneered the quantitative measurement of...



• Modernizing the Media Salesforce

  By the Media Ad Sales Council Never has the adage “Don’t look back, you’re not...



• A Call for Commitment and Consistency

  A SeeHer Series In the first blog of 2023, SeeHer President Christine Guilfoyle shares what...



• Harnessing the Power of Podcasting

  A SeeHer Series Lizzie Widhelm, SVP, B2B  Marketing and Ad Innovation at SXM Media, Advertising...



• OOH Meets the Moment

  Long gone are the times when OOH advertising meant a static billboard. Today’s OOH advertising...



• Ready, Player One?

  A SeeHer Series The metaverse is upon us, and brands are scrambling to figure what...



• “Gold Rush”: From Green Beret to Gold Miner

  Discovery Channel’s “Gold Rush” miner and team leader Fred Lewis is a military veteran whose...



• “Opportunity Knock$” Puts the Real in Reality TV

  Jamie Strayer, first-time producer of “Opportunity Knock$,” a not-for-profit TV series that uses technology to...



• On the Move: BBC Studios

  Three months ago, BBC Studios put global syndication and ad sales under one roof, a...