Cynsiders

• Upfront Predictions for an Unpredictable Time

  What can we expect this Upfront/NewFront season as a result of COVID-19 and shifting consumer...



• Nat Geo Keeps It Real With Scripted Series Barkskins

  Based on the novel by Pulitzer Prize winner Annie Proulx, Nat Geo’s Barkskins follows a...



• Upfront With FOX News Media Ad Sales EVP Jeff Collins

  Jeff Collins, Executive Vice President, Advertising Sales at FOX News Media, explains how the strategy...



• Four Things Members of the Coalition for Innovative Media Measurement Are Doing Now To Manage the Current Crisis

  “Crises have a way of forcing and accelerating change,” says Jane Clarke, MD and CEO...



• Hub’s “Best Bundle Report” Finds All Ad Pods Are Not Created Equal

  For its “The Best Bundle” report, Hub Entertainment Research surveyed 2000 TV consumers to find...



• Why Timeless – and Free – TV Hits the Right Note Right Now

  Due to the Covid-19 outbreak, more people are watching TV across a variety of channels,...



• Nat Geo Pivots for Earth Day Amid COVID-19

  Nat Geo had big plans to celebrate the 50th anniversary of Earth Day on April...



• 5 Reasons Local News Is More Important than Ever

  Jack Perry, founder and CEO of Syncbak, a media company enabling live local OTT for...



• The Strategy Behind Upstart Satellite TV Service Orby TV

  Satellite TV service Orby TV has found a niche in the market with a business...



• Apple TV+ Series HOME: Big Ideas for a Small Planet

  Globe-spanning  HOME explores the world’s most innovative dwellings, and the the boundary-pushing visionaries who dared...