Cynsiders

• Evolving to Reach the Spanish-language Audience

  Reaching the growing Spanish-language audience means much more than telenovelas these days.  Luis Silberwasser, President...



• Why Sports Streaming Is a Good Bet

    Poker industry veteran Mori Eskandi was appointed of President of PokerGo in February, and while...



• Attribution Proves You Were Right to Buy TV

  Businesses have been investing in TV as the backbone of their marketing budgets for 70...



• The Importance of Diversity in Streaming

  By Isabel Rafferty, CEO and founder of Canela Media   Cord-cutting has become a universal...



• The “New Normal” of Online Shopping

  Verizon Media’s first-ever head of global commerce, Andrea Wasserman, offers insights on the state of...



• How Deep Learning Can Help Brands Reach CTV Users

  By Jeremy Fain, CEO and Co-Founder of Cognitiv      As new streaming services proliferate and...



• How Wild Alaskan Seafood Surfed the Pandemic Wave

  Wild Alaskan Company, a direct-to-consumer service that delivers sustainable seafood to more than 145,000 members...



• Aretha Franklin: Nat Geo’s “Genius” Move

  Nat Geo anthology series “Genius” is following up seasons about Albert Einstein and Pablo Picasso...



• The Challenge of Reaching a Diverse Audience

  The new general manager for ONCE México, Carlos Brito, offers insights on Hispanic programming in...



• Diving Into True Crime With Netflix

  Over 30 years ago, the world’s biggest art heist took place in Boston, at the...