Cynsiders

• The Importance of Diversity in Streaming

  By Isabel Rafferty, CEO and founder of Canela Media   Cord-cutting has become a universal...



• The “New Normal” of Online Shopping

  Verizon Media’s first-ever head of global commerce, Andrea Wasserman, offers insights on the state of...



• How Deep Learning Can Help Brands Reach CTV Users

  By Jeremy Fain, CEO and Co-Founder of Cognitiv      As new streaming services proliferate and...



• How Wild Alaskan Seafood Surfed the Pandemic Wave

  Wild Alaskan Company, a direct-to-consumer service that delivers sustainable seafood to more than 145,000 members...



• Aretha Franklin: Nat Geo’s “Genius” Move

  Nat Geo anthology series “Genius” is following up seasons about Albert Einstein and Pablo Picasso...



• The Challenge of Reaching a Diverse Audience

  The new general manager for ONCE México, Carlos Brito, offers insights on Hispanic programming in...



• Diving Into True Crime With Netflix

  Over 30 years ago, the world’s biggest art heist took place in Boston, at the...



• When You’re Nobody’s Hero, Launching in a Pandemic Is a Smart Move

  Christopher Potts and Jonty Nash (“Nailed It,” “Sugar Rush”) launched production label Nobody’s Hero in...



• When It Comes to Esports, The Story Mob Isn’t Playing Games

  Three years after launching their communications agency anchored by esports clients, The Story Mob is...



• Think FAST – Or Risk Drowning in the Streaming Wars

  Streaming is on the rise, with the average American subscribing to multiple services. But there...