Cynsiders

• 20 Years Later, Nat Geo Finds a New Way to Look at 9/11

  Nat Geo sifted through 951 hours of archival footage for four-night limited docuseries “9/11: One...



• New Research Confirms TV is Now the “Second Screen” to Mobile

  By Dan Greenberg, Co-Founder and President of Sharethrough “We are not...



• Long-Term Tactics to Win the Streaming Wars

  By Kris Tait, Managing Director at Croud With audiences spending on average $47...



• Viewership Changes Fuel the Next Chapter in US-Europe TV Saga

  Luca Bernabei, Producer and CEO of Rome-headquartered Lux Vide, heads the first Italian production company...



• Telemundo Looks to the Future

  Ronald Day, President of Entertainment and Content Strategy, NBCUniversal Telemundo, outlines the company’s new omnichannel...



• 10 Things Political Advertisers Should Know

  By Amobee’s Alex Johnson, Senior Account Executive, Political & Strategic Partnerships, and Harman Sodhi, VP,...



• Evolving to Reach the Spanish-language Audience

  Reaching the growing Spanish-language audience means much more than telenovelas these days.  Luis Silberwasser, President...



• Why Sports Streaming Is a Good Bet

    Poker industry veteran Mori Eskandi was appointed of President of PokerGo in February, and while...



• Attribution Proves You Were Right to Buy TV

  Businesses have been investing in TV as the backbone of their marketing budgets for 70...



• The Importance of Diversity in Streaming

  By Isabel Rafferty, CEO and founder of Canela Media   Cord-cutting has become a universal...