Cynsiders

• Discovery Inc. Goes Wild for Tigers With Project C.A.T.

  To mark Global Tiger Day, July 29, Cynopsis checked in with Jessica Beatus, Group Vice...



• 7 Tips for Making the Most of CTV Advertising in a Post-COVID World

  By Daniel Elad, Chief Strategy Officer of tech company TheViewPoint. As things stand today,...



• Mediaocean, 4C and the Future of Omnichannel Advertising

  Mediaocean’s $200 million acquisition of 4C is aimed at creating a powerhouse of data that...



• Thinkfactory Media’s Adam Reed on What Happens When Reality TV Gets Too Real

  Season one of WE tv’s Mama June: From Not to Hot, documenting June Shannon’s (Here...



• Roku Heads to the NewFronts with a “Game Changer”

  Cathy Applefeld Olson Brands are facing three key challenges in the current environment: Adapting experiences...



• Legacy: Remembering Fred Silverman

  By former CBS executive Jim McKairnes, author of All in the Decade: 70 Things About...



• Upfront With Univision: Full Steam Ahead

  With Univision’s Upfront presentation set for Tuesday, June 16, Steve Mandala, President of Advertising Sales...



• Our Vision: Hockey Is Indeed For Everyone

  by Kim Davis / NHL senior executive VP of social impact, growth initiatives, legislative affairs...



• 6 Steps For Re-opening TV Production in the New Normal

  With production set to resume, Eric Tomosunas, founder, and CEO of Swirl Films, offers his...



• Upfront Predictions for an Unpredictable Time

  What can we expect this Upfront/NewFront season as a result of COVID-19 and shifting consumer...