Tuesday July 28, 2026 The Key To Local Broadcasters’ Future Is Digital DNA By Nicki Harkrider-Probey, CRO of Madhive Local broadcasting has always evolved along with the communities it serves. From the rise of cable to the expansion of digital newsrooms, broadcasters have repeatedly adapted to changes in how audiences consume information and how advertisers […]
Special Editions
The Real Convergence Story Is Happening in Local Markets
Thursday July 16, 2026 The Real Convergence Story Is Happening in Local Markets TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented TV campaigns, that national-first approach […]
In Five Years, Great American Media Built the Only Scaled Faith and Family Entertainment Ecosystem in America
In Five Years, Great American Media Built the Only Scaled Faith and Family Entertainment Ecosystem in America NEW YORK, NY – July 7, 2026 – Great American Media celebrates five years of remarkable growth and innovation, establishing itself as one of the fastest-growing independent media companies in America and the leading destination for faith, family, […]
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Building Brand Loyalty in a Fragmented Market
Monday July 6, 2026 Bill Abbott on Five Years of Great American Media — and Why Focus Wins in a Fragmented Media Market For the last two decades, the prevailing playbook in media has centered on scale: Build larger entertainment ecosystems capable of serving as many viewers as possible. One of the loudest critiques is […]
You’re Not Buying TV. You’re Buying What Your DSP Can Reach.
The Upfronts: Day 3
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Wednesday May 13, 2026 Special Upfronts Edition Presented by DIRECTV It’s home stretch time. This year’s three-day Upfront sprint was dominated by NFL rights, AI ad-tech pitches and the ongoing consolidation reshaping the competitive set. Monday and Tuesday saw companies take their swings, leaning on […]
From Fragmentation to Flexibility: Rebuilding the TV Buying Model for What’s Next
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Wednesday May 13, 2026 From Fragmentation to Flexibility: Rebuilding the TV Buying Model for What’s Next The last decade’s acceleration toward streaming, data-driven targeting, and audience-based buying has fundamentally reshaped how video is distributed, consumed, and bought. This has created a far more complex ecosystem for agencies […]
The Upfronts: Day 2
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Tuesday May 12, 2026 Special Upfronts Edition Presented by DIRECTV From legacy broadcasters to streaming powerhouses and digital-first platforms, this year’s Upfronts are defined by flexibility, data and measurable results. Across the industry, companies are rolling out new ad-tech partnerships, enhanced audience targeting and cross-platform measurement tools […]
The Upfronts: Day 1
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Monday May 11, 2026 Special Upfronts Edition Presented by DIRECTV The 2026 Upfronts are here, and the media business has a lot on its mind — buyers want receipts, sellers are doubling down on live sports and prestige TV, and AI has firmly planted itself in the […]
The Upfronts Are A Week-Long Metaphor for DIRECTV In New Ad Campaign
The Upfronts Are A Week-Long Metaphor for DIRECTV In New Ad Campaign DIRECTV Advertising makes a creative case for its converged TV platform with help from TBWA\Chiat\Day LA and Starcom US NEW YORK, May 11, 2026 — As the TV and advertising industries descend on New York City for Upfront Week, DIRECTV Advertising is […]
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AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
