Special Editions

Cynopsis Special Report: Vevo: Always On

Vevo: Always On

  A CYNOPSIS MESSAGE FROM VEVO   Wednesday June 17, 2020 Vevo: Always OnBy Cathy Applefeld Olson As Covid-19 forced citizens around the globe to stay home to flatten the curve, the world is facing the music as never before. Quite literally, in the case of Vevo. The digital music video platform—which reaches […]

Cynopsis Special Report: The Power of Premion

Special Report: The Power of Premion

  A CYNOPSIS MESSAGE FROM PREMION   Thursday May 28, 2020 Special Report: The Power of PremionCathy Applefeld Olson Looks like linear, acts like digital. With its assertion of premium content and ability to segment audiences, addressable OTT today empowers national brands to target local audiences at scale. The rise of local relevancy […]

05/12/20: Special Report: Discovery


  A CYNOPSIS MESSAGE FROM DISCOVERY   Tuesday May 12, 2020 Special Report: DiscoveryCathy Applefeld Olson A-list celebrities surprising loved ones with heartwarming home renovations. Pantry-themed cooking segments from trusted chefs’ home kitchens. Talent leading the charge to support restaurant workers financially impacted by the pandemic. Since the onset of COVID-19, Discovery’s networks […]

Cynopsis Special Report: OTT

Gamut 1

    A CYNOPSIS MESSAGE FROM GAMUT   Wednesday March 11, 2020 Cynopsis: OTT Special Report Cathy Applefeld Olson It’s game on in the OTT market. According to a July 2019 report from eMarketer, over 218M U.S. adults are projected to stream OTT video services by 2022, which will be equal to 65% […]

01/13/20: Cynopsis Live at CES 01/13/20

CES 01/13/20

    A CYNOPSIS MESSAGE FROM HULU       Monday January 13, 2020 CYNOPSIS Live from CES 5G and AI and robotics, oh my. We’re definitely not in Kansas anymore, as the halls of the Las Vegas Convention Center pulsed with all stripes of futuristic tech. It’s Monday, January 13, 2020 and […]

01/10/20: Cynopsis Live from CES 01/10/20

CES 1/10/20

  A CYNOPSIS MESSAGE FROM HULU   Friday January 10, 2020 Discovery digital chief Karen Leever talks D2C, HBO Max says its price point is right on the money, and Conde Nast says digital’s driving… wait for it… print subscriptions. It’s Friday, January 10, 2020 and this is your daily Cynopsis dispatch from […]

Cynopsis Live from CES 01/09/20

CES 01/09/20

    Thursday January 9, 2020 CYNOPSIS Live from CES Mark Cuban is big-time on the AI bandwagon, Twitter relishes its role in the new world order, and audio is bending ears as a brand strategy centerpiece. It’s Thursday, January 9, 2020—the 13-year anniversary of the iPhone launch—and this is your daily Cynopsis dispatch from […]

01/08/20: Cynopsis Live at CES

CES 01/08/20

  Wednesday January 8, 2020 CYNOPSIS Live from CES Quibi is going for mobile domination, the ‘90s called and brought Apple back to CES, and Ivanka Trump’s keynote goes off without a hitch. It’s Wednesday, January 8, 2020 and this is your daily Cynopsis dispatch from CES. After 18 months of teasers, Quibi founder Jeffrey […]

01/07/20: Cynopsis Live From CES

CES 01/13/20

  Tuesday January 7, 2020 CYNOPSIS Live from CES Digital Hollywood set a strong pregame tone, MediaLink’s kickoff party brought brand A-listers to Encore’s XS nightclub and Samsung Electronics imagined the Age of Experience in its opening keynote. It’s Tuesday, January 7, 2020 and this is your first dedicated Cynopsis dispatch from the Consumer Electronics […]