Special Editions

04/27/21: 5 Marketer Rules for Capitalizing on the Streaming TV Opportunities Ahead

  A CYNOPSIS MESSAGE FROM PREMION     Tuesday April 27, 2021 5 Marketer Rules for Capitalizing on the Streaming TV Opportunities Ahead Cathy Applefeld Olson Outcomes-based performance. Brand safety. Ad fraud protection. These are the pillars that guide business at leading CTV/OTT advertising platform Premion, which achieved over 40 percent year-over-year growth […]

Cynopsis Special Report: FETV Delivers

  A CYNOPSIS MESSAGE FROM FETV     Wednesday April 7, 2021 FETV Hits the Mark for Viewers – And Advertisers Cathy Applefeld Olson While the TV marketplace continues to weather disruption, FETV is bucking the storm in a big way. The family-friendly network is riding a wave of enthusiasm for timeless content, […]

Cynopsis Measurement & Data Conference Highlights 11/19/20

  A CYNOPSIS MESSAGE FROM GAMUT   THURSDAY NOVEMBER 19, 2020 Cynopsis Measurement & Data Conference HighlightsCathy Applefeld Olson With unprecedented shifts disrupting viewing patterns, audience reach and attribution—not to mention the impending cookie-less future for programmatic and display ads—conversations around measurement and data have never been more important across the television, digital […]

Premion Insights: Winning the Ad Fraud War

  A CYNOPSIS MESSAGE FROM PREMION   Wednesday November 18, 2020 Premion Insights: Winning the Ad Fraud War Cathy Applefeld Olson DiCaprio. Ice Bucket. Monarch. They carry colorful monikers, but these code names for various types of fraudulent advertising schemes are anything but fun and games. The good news is, there are highly […]

Cynopsis Holiday Programming Guide 2020

  A CYNOPSIS MESSAGE FROM UPtv   WEDNESDAY OCTOBER 28, 2020 Holiday Programming Guide 2020 Special episodes, movies and specials help set the mood for the holidays! Cynopsis steers you through the multitude of offerings with a listing of themed programming running now through January 1. (This guide is compiled from submissions from […]

Cynopsis Live From Advertising Week – 10/08/20

  A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT   THURSDAY OCTOBER 8, 2020 Cynopsis Live From Advertising Week – 10/8/20 Cathy Applefeld OlsonThe biggest challenges in addressable unpacked; why brands need to get on the gaming stick; and Discovery’s winning pandemic programming move. It’s Thursday, October 8, 2020 and this is your daily […]

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