Special Editions

Cynopsis Measurement & Data Conference Highlights 11/19/20

  A CYNOPSIS MESSAGE FROM GAMUT   THURSDAY NOVEMBER 19, 2020 Cynopsis Measurement & Data Conference HighlightsCathy Applefeld Olson With unprecedented shifts disrupting viewing patterns, audience reach and attribution—not to mention the impending cookie-less future for programmatic and display ads—conversations around measurement and data have never been more important across the television, digital […]

Premion Insights: Winning the Ad Fraud War

  A CYNOPSIS MESSAGE FROM PREMION   Wednesday November 18, 2020 Premion Insights: Winning the Ad Fraud War Cathy Applefeld Olson DiCaprio. Ice Bucket. Monarch. They carry colorful monikers, but these code names for various types of fraudulent advertising schemes are anything but fun and games. The good news is, there are highly […]

Cynopsis Holiday Programming Guide 2020

  A CYNOPSIS MESSAGE FROM UPtv   WEDNESDAY OCTOBER 28, 2020 Holiday Programming Guide 2020 Special episodes, movies and specials help set the mood for the holidays! Cynopsis steers you through the multitude of offerings with a listing of themed programming running now through January 1. (This guide is compiled from submissions from […]

Cynopsis Live From Advertising Week – 10/08/20

  A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT   THURSDAY OCTOBER 8, 2020 Cynopsis Live From Advertising Week – 10/8/20 Cathy Applefeld OlsonThe biggest challenges in addressable unpacked; why brands need to get on the gaming stick; and Discovery’s winning pandemic programming move. It’s Thursday, October 8, 2020 and this is your daily […]

Canoe Moves Full Steam Ahead on Addressable

  A CYNOPSIS MESSAGE FROM CANOE   THURSDAY OCTOBER 8, 2020 Canoe Moves Full Steam Ahead on Addressable Cathy Applefeld OlsonMore programmers, more brands, more data enablement. That’s the mantra at Canoe, the ad tech consortium owned by Comcast, Charter and Cox, as it both widens its breadth and digs deeper into perfecting […]

Cynopsis Live From Advertising Week – 10/7/20

  A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT   WEDNESDAY OCTOBER 7, 2020 Cynopsis Live From Advertising Week – 10/7/20 Cathy Applefeld OlsonAdvice on personalizing throughout the funnel; why Twitter moms are so brand-friendly; and an exclusive Q&A with ESPN’s marketing chief. It’s Wednesday, October 7, 2020 and this is your daily Cynopsis […]

10/06/20: Cynopsis: Live From Advertising Week

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  A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT   TUESDAY OCTOBER 6, 2020 Cynopsis: Live From Advertising Week Cathy Applefeld Olson #BLM showed up in 348 million tweets in early June; Fox shifts its AIM; and agencies and brands innovate around fragmentation. It’s Tuesday, October 6, 2020 and this is your daily Cynopsis […]

09/25/20: Cynopsis Presents: The Big Takeaways From Cynopsis’ Big TV Event

  A CYNOPSIS MESSAGE FROM GAMUT   FRIDAY SEPTEMBER 25, 2020 That BIG Takeaway 2020 Cathy Applefeld Olson Big industry insights. Big innovation. Big energy. Cynopsis’ Big TV Virtual Experience—sponsored by A’s, a4 Advertising, Discovery Engage, Gamut Total, New York Interconnect, Nielsen, Premion, TiVo, Tubi and Vevo—delivered 40-plus panels, sessions and executive briefings […]

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