A CYNOPSIS MESSAGE FROM WarnerMedia Wednesday December 15, 2021 Media Matters: The Trends That Defined 2021 – And What’s Ahead For 2022 We head into 2022 with economic recovery beginning, but Covid concerns remaining. From e-commerce to streaming to the metaverse to the collapse of the cookie, what trends defined […]
A CYNOPSIS MESSAGE FROM UPtv Wednesday November 3, 2020 Holiday Programming Guide 2021 ’Tis the season for holiday episodes, movies and more. Cynopsis helps you navigate a cornucopia of festive offerings with a listing of programming running through January 1. (To update a listing, contact Lynn@Cynopsis.com. Please note all […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Thursday October 21, 2021 Insights and Highlights from Advertising Week New York 2021 Cathy Applefeld Olson Once again, cross-screen measurement is all the buzz. And once again, it’s still not happening fast enough but steps are more plentiful, and faster. There’s a pot of gold […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Wednesday October 20, 2021 Insights and Highlights from Advertising Week New York 2021 Cathy Applefeld Olson The CTV environment is accelerating creative trends, including brands aligning different creatives with different target audiences. Marketers are looking for standardized measurement to justify their spend in the converged […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Tuesday October 19, 2021 Insights and Highlights from Advertising Week New York 2021 Cathy Applefeld Olson Advertising Week New York is underway, and Cynopsis is spreading the news. Welcome to our coverage of the most noteworthy topics, panels and speakers, plus some enterprise […]
A CYNOPSIS MESSAGE FROM PREMION Thursday October 14, 2021 Premium Matters: Practical Advice for a Complex Ecosystem Cathy Applefeld Olson Fueled by the extraordinary streaming growth, and being inherently cookieless, connected television (CTV) shows no signs of slowing down. How can advertisers optimize the increasingly complex, yet infinitely promising ecosystem […]
A CYNOPSIS MESSAGE FROM GAMUT Friday September 24, 2021 Your Big TV Conference Recap Cathy Applefeld Olson The 2021 Cynopsis That Big TV Conference is in the books, and our virtual audience of agency, programming, tech and brand executives took in three packed days of fresh thinking, actionable learnings and […]
Tuesday September 14, 2021 Opening Minds and Opening Doors Cathy Applefeld Olson Diversity, equity and inclusion. The three words are reverberating more than ever across the television, digital and greater entertainment landscape. But actually achieving these goals is another matter. In partnership with Discovery, Cynopsis’ Diversity and Inclusion virtual event on September 13 […]
A CYNOPSIS MESSAGE FROM MATRIX Tuesday August 24, 2021 Evolving the Media Advertising Ecosystem: The Time is Now Cathy Applefeld Olson The media marketplace is complicated, and it’s only getting more so as the industry embraces the strongest ad market on recent record. Broadcast, network, MVPD, radio and digital companies need the […]
A CYNOPSIS MESSAGE FROM CANOE VENTURES Wednesday June 23, 2021 Canoe Steers Into Streaming, Augments Addressable & Programmatic Endeavors Cathy Applefeld Olson In a video market that’s crowded, fragmented and shifting like never before, programmers and advertisers are seeking both institutional knowledge and pioneering leadership as they steer through uncharted […]
