Special Editions

Cynopsis Holiday Programming Guide 2020

  A CYNOPSIS MESSAGE FROM UPtv   WEDNESDAY OCTOBER 28, 2020 Holiday Programming Guide 2020 Special episodes, movies and specials help set the mood for the holidays! Cynopsis steers you through the multitude of offerings with a listing of themed programming running now through January 1. (This guide is compiled from submissions from […]

Cynopsis Live From Advertising Week – 10/08/20

  A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT   THURSDAY OCTOBER 8, 2020 Cynopsis Live From Advertising Week – 10/8/20 Cathy Applefeld OlsonThe biggest challenges in addressable unpacked; why brands need to get on the gaming stick; and Discovery’s winning pandemic programming move. It’s Thursday, October 8, 2020 and this is your daily […]

Canoe Moves Full Steam Ahead on Addressable

  A CYNOPSIS MESSAGE FROM CANOE   THURSDAY OCTOBER 8, 2020 Canoe Moves Full Steam Ahead on Addressable Cathy Applefeld OlsonMore programmers, more brands, more data enablement. That’s the mantra at Canoe, the ad tech consortium owned by Comcast, Charter and Cox, as it both widens its breadth and digs deeper into perfecting […]

Cynopsis Live From Advertising Week – 10/7/20

  A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT   WEDNESDAY OCTOBER 7, 2020 Cynopsis Live From Advertising Week – 10/7/20 Cathy Applefeld OlsonAdvice on personalizing throughout the funnel; why Twitter moms are so brand-friendly; and an exclusive Q&A with ESPN’s marketing chief. It’s Wednesday, October 7, 2020 and this is your daily Cynopsis […]

10/06/20: Cynopsis: Live From Advertising Week

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  A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT   TUESDAY OCTOBER 6, 2020 Cynopsis: Live From Advertising Week Cathy Applefeld Olson #BLM showed up in 348 million tweets in early June; Fox shifts its AIM; and agencies and brands innovate around fragmentation. It’s Tuesday, October 6, 2020 and this is your daily Cynopsis […]

09/25/20: Cynopsis Presents: The Big Takeaways From Cynopsis’ Big TV Event

  A CYNOPSIS MESSAGE FROM GAMUT   FRIDAY SEPTEMBER 25, 2020 That BIG Takeaway 2020 Cathy Applefeld Olson Big industry insights. Big innovation. Big energy. Cynopsis’ Big TV Virtual Experience—sponsored by A’s, a4 Advertising, Discovery Engage, Gamut Total, New York Interconnect, Nielsen, Premion, TiVo, Tubi and Vevo—delivered 40-plus panels, sessions and executive briefings […]

Cynopsis Special Report: Closed-Loop Attribution with Premion

  A CYNOPSIS MESSAGE FROM PREMION   WEDNESDAY SEPTEMBER 16, 2020 How Premion is optimizing streaming TV advertising performance with closed-loop attribution Cathy Applefeld Olson Understanding where your customers are coming from, how they heard about your brand, and how they’re interacting within a purchase funnel is table stakes for today’s data-driven marketers. […]

08/18/20: FETV Changes the Game with a GRP Guarantee

  A CYNOPSIS MESSAGE FROM FETV   Tuesday August 18, 2020 The Indie that Roared: Why FETV’s In-Flight GRP Guarantee Could Be a Game Changer This Year Cathy Applefeld Olson Negotiations between networks, advertisers and the agencies that guide their marketing strategies are at a crosshairs like no other year in the history […]

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