A CYNOPSIS MESSAGE FROM KATZ MEDIA GROUP Thursday May 6, 2021 Katz Media Group Adds to its Portfolio of Solutions for Advertisers with the Launch of Katz Live: The First-Ever LIVE Streaming Marketplace Cathy Applefeld Olson As the media business evolves, brands need a representation firm that understands their history […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday April 27, 2021 5 Marketer Rules for Capitalizing on the Streaming TV Opportunities Ahead Cathy Applefeld Olson Outcomes-based performance. Brand safety. Ad fraud protection. These are the pillars that guide business at leading CTV/OTT advertising platform Premion, which achieved over 40 percent year-over-year growth […]
A CYNOPSIS MESSAGE FROM FETV Wednesday April 7, 2021 FETV Hits the Mark for Viewers – And Advertisers Cathy Applefeld Olson While the TV marketplace continues to weather disruption, FETV is bucking the storm in a big way. The family-friendly network is riding a wave of enthusiasm for timeless content, […]
H A P P Y H O L I D A Y S Wishing you a safe & healthy holiday season. Cynopsis will not publish December 24-January 3. Until then, past editions, jobs center, special reports, & event information can always be found on our website. Thursday December 17, 2020 […]
A CYNOPSIS MESSAGE FROM GAMUT THURSDAY NOVEMBER 19, 2020 Cynopsis Measurement & Data Conference HighlightsCathy Applefeld Olson With unprecedented shifts disrupting viewing patterns, audience reach and attribution—not to mention the impending cookie-less future for programmatic and display ads—conversations around measurement and data have never been more important across the television, digital […]
A CYNOPSIS MESSAGE FROM PREMION Wednesday November 18, 2020 Premion Insights: Winning the Ad Fraud War Cathy Applefeld Olson DiCaprio. Ice Bucket. Monarch. They carry colorful monikers, but these code names for various types of fraudulent advertising schemes are anything but fun and games. The good news is, there are highly […]
A CYNOPSIS MESSAGE FROM UPtv WEDNESDAY OCTOBER 28, 2020 Holiday Programming Guide 2020 Special episodes, movies and specials help set the mood for the holidays! Cynopsis steers you through the multitude of offerings with a listing of themed programming running now through January 1. (This guide is compiled from submissions from […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT TUESDAY OCTOBER 20, 2020 New York Interconnect Offers Strategies for Political Advertising In a Year Like No Other Cathy Applefeld Olson The stakes have never been higher. Across the television and digital landscape, political advertising already has hit a colossal $6.7 billion, according to […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT THURSDAY OCTOBER 8, 2020 Cynopsis Live From Advertising Week – 10/8/20 Cathy Applefeld OlsonThe biggest challenges in addressable unpacked; why brands need to get on the gaming stick; and Discovery’s winning pandemic programming move. It’s Thursday, October 8, 2020 and this is your daily […]
![Think nationally, but buy locally. That’s the message from our partners at @newyorkinterconnect on the effectiveness of single-market media buying, which provides advertisers with an opportunity to connect with targeted, desirable consumer segments while simultaneously growing their business across the country. Learn more in our 12-page report [LINK IN BIO]](https://www.cynopsis.com/wp-content/plugins/instagram-feed/img/placeholder.png)