Special Editions

09/24/21: Your Big TV Conference Recap

  A CYNOPSIS MESSAGE FROM GAMUT     Friday September 24, 2021 Your Big TV Conference Recap Cathy Applefeld Olson The 2021 Cynopsis That Big TV Conference is in the books, and our virtual audience of agency, programming, tech and brand executives took in three packed days of fresh thinking, actionable learnings and […]

09/14/21: Diversity & Inclusion: Executive Summary

    Tuesday September 14, 2021 Opening Minds and Opening Doors Cathy Applefeld Olson Diversity, equity and inclusion. The three words are reverberating more than ever across the television, digital and greater entertainment landscape. But actually achieving these goals is another matter. In partnership with Discovery, Cynopsis’ Diversity and Inclusion virtual event on September 13 […]

Canoe Steers Into Streaming, Augments Addressable & Programmatic Endeavors

  A CYNOPSIS MESSAGE FROM CANOE VENTURES     Wednesday June 23, 2021 Canoe Steers Into Streaming, Augments Addressable & Programmatic Endeavors Cathy Applefeld Olson In a video market that’s crowded, fragmented and shifting like never before, programmers and advertisers are seeking both institutional knowledge and pioneering leadership as they steer through uncharted […]

04/27/21: 5 Marketer Rules for Capitalizing on the Streaming TV Opportunities Ahead

  A CYNOPSIS MESSAGE FROM PREMION     Tuesday April 27, 2021 5 Marketer Rules for Capitalizing on the Streaming TV Opportunities Ahead Cathy Applefeld Olson Outcomes-based performance. Brand safety. Ad fraud protection. These are the pillars that guide business at leading CTV/OTT advertising platform Premion, which achieved over 40 percent year-over-year growth […]

Cynopsis Special Report: FETV Delivers

  A CYNOPSIS MESSAGE FROM FETV     Wednesday April 7, 2021 FETV Hits the Mark for Viewers – And Advertisers Cathy Applefeld Olson While the TV marketplace continues to weather disruption, FETV is bucking the storm in a big way. The family-friendly network is riding a wave of enthusiasm for timeless content, […]

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