Cynsiders

• The Pharma Ad Ban and the Future of CTV

  By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear TV is set to disrupt one of the most significant...


• Let’s Make a (Bundle) Deal

  Companies are getting inventive in the converged TV space, finding new ways to bridge linear and streaming. Those deals will be a hot topic at...


• Restoring the Balance Between Platforms and Publishers

  The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder and CEO at revenue operations platform TVIQ. Ryan outlines the...


• Beyond the Algorithm: Cultivating True Creativity in the Age of AI

  By Amy Tucker, Co–Founder, Springboards AI, especially Large Language Models (LLMs), is no longer a fringe concept; it’s deeply embedded across industries, revolutionizing even the...


• Putting YouTube First

  Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime, was employing a truly YouTube-first strategy, shaping its content from...


• Gen Z Isn’t Loyal to Media Platforms – They’re Loyal to Relevance

  By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content choices shift by the day. Brands that cannot adapt in...


• From Automation to Alliance: Redefining the Publisher-Advertiser Relationship for the New Era

  By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves in a tough position of having relinquished control...


• Let’s Get Shoppable

  By E.B. Moss Shoppable will be a hot topic at ScreenShift, coming up on October 14. We asked Julie Haleluk, Global Head of Growth,...


• The Messy Reality of AI Video Today—and What to Do in the Meantime

  By Hope Horner, founder & CEO of Lemonlight Lights, camera…glitch? Everywhere you turn, AI video is being pitched as the future. The problem? The future...


• Retail Media Is CPG’s Quiet Revolution

  By Alexandra Theriault, Chief Growth Officer, Lotame Retail media gets framed as a win for retailers. Which it is. But it’s also quietly rewriting the...