By Ayse Pamuk, Director of Platform Operations at Basis Connected TV is unquestionably having a moment. Look no further than the Free Ad-Supported Streaming TV...
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During their first combined NewFronts event as a fully integrated company,...
Women’s sports are no longer just a cultural signal for brands — they’re becoming a strategic cornerstone of the modern media mix. As investment accelerates...
Who Will Own the Rails? Holding Companies, Identity Providers, and Cloud Data Platforms Build Alternative to Walled Gardens By Rick Erwin, CEO, Adstra The...
By Rowena Lam, Senior Director of Product at IAB Tech Lab Everyone is excited about AI agents that autonomously create campaigns, discover optimal placement, execute...
By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most heated topics in digital media. Since 2025, several steps have...
The lines between retail media and premium video are disappearing fast – and the convergence of retail data and premium streaming is reshaping how marketers...
By Murry Woronoff, Director of Research at Adtaxi Every year, brands invest billions to align themselves with the world’s biggest sports moments, from the Super...
