By Rowena Lam, Senior Director of Product at IAB Tech Lab Everyone is excited about AI agents that autonomously create campaigns, discover optimal placement, execute...
By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most heated topics in digital media. Since 2025, several steps have...
The lines between retail media and premium video are disappearing fast – and the convergence of retail data and premium streaming is reshaping how marketers...
By Murry Woronoff, Director of Research at Adtaxi Every year, brands invest billions to align themselves with the world’s biggest sports moments, from the Super...
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions, and probabilistic outcomes built on GRPs. And in many ways,...
The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer pipes. More “direct” paths. The assumption is that complexity itself...
In November, Michael Collins joined Locality as its first Chief Executive Officer, signaling a pivotal new chapter for the company and for the broader local...
