Cynsiders

• Sports Sponsorship Redefined

  By Noah Ziegler Fragmentation isn’t only indicative for viewing experiences—it applies to platforms, networks and brands looking to capture the attention of viewers in a...


• Why Sports Illustrated Is Making A FAST Play

  By Alyssa Boyle Sports Illustrated launched a free ad-supported TV (FAST) channel this month, SI TV, which is now available to watch on TV distributors...


• Tentpoles to Touchpoints: What Nike’s Exit Signals

  Nike advertised on the Super Bowl last year to acclaim after a 27-year hiatus – but is sitting out this time around (though it will...


• The Industrial Revolution Created the Luxury Market. Will the AI Revolution Create Luxury Advertising?

  Ivan Doruda, CEO, MGID The industrial revolution flooded markets with mass produced goods, making now essential items accessible for the general population for the first...


• CES Takeaways From WPP Media

  CES 2026 was about more than gadgets – it offered a view into how media businesses can invest, innovate, and grow. Susan Schiekofer, US Chief...


• From 1984 to AI: The Evolving World of Media PR

  In 1984, Lori Rosen founded the Rosen Group, a PR firm built around media awareness and thought leadership. Rosen reflects on the past, present, and...


• Identity Realignment: Moving to a New Model

  By Mathieu Roche, CEO and Co-Founder at ID5 Identity has been evolving for years. Every signal change, every browser shift, every policy update has added...


• How CTV Became the Smartest Buy in Media

  By Justin Fromm, Head of Insights, Samsung Ads Performance marketers are rethinking what drives conversion. The once-reliable engines of measurable marketing—search and social—are losing momentum....


• Why 2026 Will End the Battle Between TV and Digital

  By Chris Hogg, Chief Revenue Officer, Lotame In 2026, the way consumers watch video won’t change — but the way marketers plan for it...


• Lean Luxury and the New Creative Economy

  Audiences are growing increasingly resistant to work that feels over-produced, impersonal, or disconnected from real culture. At the same time, brands have access to unprecedented...