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September 29, 2026

Streamlined 9/29/2026: MMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why

    Marketing mix models deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. For CTV, that discipline is badly needed. 
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Jobs

Screenvision Media
Description: Screenvision Media Job Function: Media Buying Job Level: General Job Type: On-site Company Type: Ad Agency Salary Range: $55,000-$60,000 Location: New York, NY Reporting to the Director, Sales Planning, the Sales Planner is responsible for supporting National and Regional Sales Account Executives by managing day-to-day sales planning activities and ensuring the timely execution of client [...]
Location: New York, NY
Hearst Media Production Group
Description: Hearst Media Production Group is hiring a Video Audience Development Manager (freelance) to guide our continued growth and performance in video, with a primary focus on our Lucky Dog IP. In this role, you will own our YouTube programming strategy, optimize viewership and revenue performance, and automate executive-ready reporting. The ideal candidate balances platform expertise [...]
Location: Glendale, CA
Hearst Media Production Group, LLC
Description: Review, negotiate, and draft short-form business, production, and vendor documents including location, third-party acquired materials, and appearance releases, production services agreements, permits, letters of intent, NDAs, etc. in coordination with the production management team, Rights & Clearances team, and in-house and external counsel. Partner with management, sales, production, post-production, regulatory counsel, and network partners to [...]
Location: Glendale, CA

Quote Of The Day

"It does say something pretty grim about America, that when it comes to acting swiftly to prevent a public health threat, the current government just lost the moral high ground to f***ing Taco Bell."
- John Oliver

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