If you’re buying TV through a DSP and calling it a strategy, Tatari CRO Andy Schonfeld has some notes. On this episode of AdExchanger’s Inside the Stack podcast, Schonfeld, who has spent seven years building Tatari’s revenue operation across 350 brands and 100-plus agencies, argues that programmatic is simply a tool, and not a TV […]
Podcasts
TV Ad Measurement Is Broken. Tatari Wants to Fix It
On this episode of Inside the Stack, Cynopsis’ Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it. They dig into signal loss, why traditional identifiers no longer work, and why most clean […]
How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff
When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two years ago, we were 280 people. Today, we’re still 280. Yet in revenue, we were half this size,” said the Tatari CEO. “So we doubled our business with the same group of people.” Inghelbrecht credits […]
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Podcast From Real Housewives Alum Launches on Westwood One
Westwood One today dropped the first and second episodes of Whoop It Up With Vicki, a new podcast from former Real Housewives of Orange County star Vicki Gunvalson, available at Apple Podcasts, Spotify, Stitcher, TuneIn, Pocket Casts, and Google Podcasts among other platforms. After 14 years on the reality show, Gunvalson starts a new chapter with […]
True Crime Podcast Obsessed With: Abducted in Plain Sight Launches
True crime podcast “Obsessed With: Abducted in Plain Sight,” launches today, Monday, March 2. The podcast, which uncovers stories and revelations from the Netflix documentary, is hosted by Patrick Hinds of the True Crime Obsessed podcast and Skye Borgman, the film’s director. The doc chronicles the stranger-than-fiction kidnapping of a young girl by […]
OWN Launching Oprah Winfrey Show Podcast
OWN: Oprah Winfrey Network will offer “inspirational a-ha moments, ugly cries and surprises” from The Oprah Winfrey Show in The Oprah Winfrey Show The Podcast, starting Tuesday, March 3. The show will be available on Apple Podcasts and other podcast platforms. “As we head into a new decade, it’s a great time for fans of […]
Acast Launches Global Podcast Marketplace
Acast announced the launch of Acast Marketplace, for global buying across every podcast platform. Through Acast Marketplace, brands can access ads, sponsorship, and branded content. “The launch of Acast Marketplace is a significant moment for us,” said Joe Copeman, Global SVP of Sales. “We’ve invested five years in understanding and educating on how and whypodcast […]
New Podcast 5-4 Tackles Supreme Court Cases
5-4, offering “an irreverent take on the U.S. Supreme Court’s past,” has arrived from Westwood One and Slow Burn co-creator and host of the Fiasco podcast Leon Neyfakh’s Prologue Projects. Each episode focuses on a pivotal case in which the Justices make one of the most important decisions in recent memory, dissecting it from every […]
The Coach Mike Podcast Premieres with Jessica Simpson
Life coach Mike Bayer, author of the New York Times bestseller “Best Self: Be You, Only Better,” sat down with guest Jessica Simpson for the launch of The Coach Mike Podcast, from Stage 29 Podcast Productions. During the inaugural episode, Simpson opens up to Bayer about overcoming divorce, addressing sexual abuse she experienced as a child […]
Cadence13 Launching Podcast with Content Creators The Dolan Twins
Cadence13 announced an exclusive partnership with content creators The Dolan Twins, brothers Ethan and Grayson Dolan, for the launch of their first podcast, Deeper with The Dolan Twins. On the weekly show, the twenty-year-old Dolans will open up about their life experiences, inviting listeners to join them for unfiltered conversations on serious (and not-so-serious) topic. Ethan […]
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AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
