Ad Tech

06/07/21: Cynopsis Media Tech Update

apple Tech

    Monday June 7, 2021 Twitter launched a subscription service in Canada and Australia. Twitter Blue offers “exclusive features and perks,” like the ability to preview and revise a tweet before it goes live, and customizable app icons, said product managers Sara Beykpour and Smita Mittal Gupta in a blog post, adding that free […]

06/01/21: Cynopsis Media Tech Update

ratings Tech

  A CYNOPSIS MESSAGE FROM PREMION   PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING   WINNER: 2021 TECH LEADERSHIP AWARD Best OTT & Streaming Technology WINNER: 2020 CYNOPSIS ADTECH AWARD Outstanding Local Advertising Solution TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution

05/24/21: Cynopsis Media Tech Update

apple Tech

    Monday May 24, 2021 Snapchat is used by over 500 million people each month, announced Snap CEO Evan Spiegel at Snap’s virtual Partner Summit on Thursday. Spiegel also noted that Snap reached 90% of 13-24-year-olds in the US, UK, France and Australia, and users open the app 30 times per day on average. […]

05/17/21: Cynopsis Media Tech Update

Tech

  A CYNOPSIS MESSAGE FROM PREMION   PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING   WINNER: 2021 TECH LEADERSHIP AWARD Best OTT & Streaming Technology WINNER: 2020 CYNOPSIS ADTECH AWARD Outstanding Local Advertising Solution TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution

05/10/21: Cynopsis Media Tech Update

apple Tech

    Monday May 10, 2021 Roku crushed first quarter expectations with a 35% rise in active accounts, to 53.6 million, and revenue growth of 79% versus the year-ago quarter – to $574.2 million, compared to analyst projections of $490.6 million. The company went into the black, with operating income of $75.8 million. Total streaming […]

05/03/21: Cynopsis Media Tech Update

nfl tech

  A CYNOPSIS MESSAGE FROM PREMION   PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING   WINNER: 2021 TECH LEADERSHIP AWARD Best OTT & Streaming Technology WINNER: 2020 CYNOPSIS ADTECH AWARD Outstanding Local Advertising Solution TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution

04/26/21: Cynopsis Media Tech Update

apple Tech

    Monday April 26, 2021 Snapchat added 15 million new users in 1Q21, and the number of daily active users rose 22% year-over-year, to hit 280 million. “We began 2021 by achieving our highest year-over-year revenue and daily active user growth rates in over three years during the quarter, and delivering positive free cash […]

04/19/21: Cynopsis Media Tech Update

Tech

    Monday April 19, 2021 Apple is hosting a “Spring Loaded” event tomorrow, April 20. The invitations to the virtual event suggest it will focus on new iPads; there’s also speculation that augmented reality could be part of the presentation. A new report on opt-in rates was cause for optimism in the mobile adtech […]

04/12/21: Cynopsis Media Tech Update

Tech

    Monday April 12, 2021 Google is introducing a new app review process across AdMob and Ad Manager, aimed at enhancing the mobile app inventory quality for developers who choose to monetize with either platform. App review evaluates a mobile app’s inventory quality before allowing unrestricted ad serving; in going through the process, publishers […]

04/05/21: Cynopsis Media Tech Update

internet tech

  A CYNOPSIS MESSAGE FROM PREMION   PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING   WINNER: 2021 TECH LEADERSHIP AWARD Best OTT & Streaming Technology WINNER: 2020 CYNOPSIS ADTECH AWARD Outstanding Local Advertising Solution TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution

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