Monday April 13, 2026 TOP MEDIA TECH NEWS The upfront season is right around the corner, with a full lineup of glitzy presentations designed to impress advertisers kicking off in just one month. And with upfront planning apparently starting earlier every year, it’s already clear which trends to watch for that […]
Monday April 6, 2026 TOP MEDIA TECH NEWS Agentic AI is quickly becoming the engine behind modern advertising, turning strategy into execution with minimal friction. Several recent announcements offer examples of how agentic AI is moving from promise to practice. Swivel, an agentic execution platform for ad operations, and CTV ad […]
Monday March 30, 2026 TOP MEDIA TECH NEWS And that’s a wrap on the 2026 NewFronts. From Comcast and Google to Meta and TikTok, TV and digital companies alike gathered in New York City last week to flex their data and advertising muscles in hopes of wooing advertisers. Ad performance, interactive formats and AI […]
Monday March 23, 2026 TOP MEDIA TECH NEWS Samsung Ads touts dessert brand Crumbl’s first streaming TV campaign as a testament to CTV’s ability to perform on par with search and social media – particularly by matching cost efficiency benchmarks and driving the bakery’s intended business results. Crumbl’s campaign involved Samsung’s […]
Monday March 16, 2026 TOP MEDIA TECH NEWS NBCUniversal touted the Milano Cortina 2026 Winter Olympics as a new record-setter for programmatic and AI usage in live sports streaming. Last month, Olympics ad inventory was available for agencies to buy through seven DSPs, including Amazon DSP, The Trade Desk and Viant. […]
Monday March 9, 2026 TOP MEDIA TECH NEWS Netflix introduced its own conversion API to help advertisers better understand the real-world impact of their ads. CAPIs are common in the digital ad sphere, but are newer to TV and streaming environments, where attribution is less straightforward. (People don’t click on TV […]
Monday March 2, 2026 The Convergent TV World conference, produced by AdExchanger, Cynopsis and the Chief Marketer Network, is taking place March 5-6 in New York City. Click here to register. TOP MEDIA TECH NEWS Paramount Skydance and Warner Bros. Discovery both reported their fiscal […]
Monday February 23, 2026 The Convergent TV World conference, produced by AdExchanger, Cynopsis and the Chief Marketer Network, is taking place March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those words describe the current state of TV and video convergence, according to industry experts. We asked 10 […]
Tuesday February 17, 2026 TOP MEDIA TECH NEWS Anthropic’s Super Bowl commercials for Claude AI won the Super Bowl in terms of consumer interest and online engagement, according to analytics provider Sprout Social. Anthropic’s commercials appear to mock the idea of running ads in AI chatbots or similar products that claim […]
Monday February 9, 2026 TOP MEDIA TECH NEWS Anthropic and ChatGPT went toe-to-toe in this year’s Super Bowl with commercials meant to position their popular large-language models as the most superior and user-friendly. Anthropic launched an ad for the Big Game showcasing Claude AI – and it’s a not-so-thinly veiled jab […]
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