A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL New: 2024 CTV/OTT Advertiser Perceptions Study 74% of advertisers agree that combining Linear TV & CTV/OTT is integral to a complete TV strategy. DOWNLOAD COMPLIMENTARY REPORT Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, […]
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11/25/24: Cynopsis Media Tech Update
Monday November 25, 2024 The Justice Department asked the federal judge overseeing an antitrust case against Google to order the company to sell off its Chrome browser; to allow websites to opt out of having data trained by its Google’s AI models; and either have Google divest its Android phones business or have the court […]
11/18/24: Cynopsis Media Tech Update
Monday November 18, 2024 X competitor Bluesky is getting a big bump as X users flee Elon Musk’s social media platform post-election. Bluesky has grown from about nine million users in September to 15 million last week, reaching the #2 spot among iPhone apps last Monday, up from #27 on November 6. But while some […]
11/11/24: Cynopsis Media Tech Update
Monday November 11, 2024 Just in time for the holidays, Xumo has teamed up with Target to offer Hisense Xumo TVs, a budget-friendly 4K UHD smart TV. Hisense Xumo TVs will launch starting next week, available in 55” and 65” models and be priced at $249.99 and $359.99, respectively. “The growing fragmentation of content on […]
11/04/24: Cynopsis Media Tech Update
Monday November 4, 2024 Disney has formed a dedicated emerging technologies group to coordinate the company’s use of next-gen tech like artificial intelligence and mixed reality. The Office of Technology Enablement will be headed by Jamie Voris, the film studio’s Chief Technology Officer. “The pace and scope of the advances in AI and XR (extended […]
10/28/24: Cynopsis Media Tech Update
Monday October 28, 2024 OpenAI’s transcription tool Whisper is prone to inventing chunks of text, according to an Associated Press report. Researchers told the AP that Whisper “hallucinations” can include racial commentary, violent rhetoric and imagined medical treatments. A machine learning engineer reported discovering hallucinations in about half of the over 100 hours of Whisper […]
10/21/24: Cynopsis Media Tech Update
Monday October 21, 2024 Over two dozen updates are headed to YouTube, including features like fine-tunable playback speed, allowing for adjustments in 0.05 increments; improved browsing in landscape with greater responsiveness, and larger thumbnails and bigger text; and visual improvements to simplify the app. Also rolling out are a new miniplayer, new customization tools for […]
10/14/24: Cynopsis Media Tech Update
Monday October 14, 2024 X has dropped Unilever from its lawsuit, filed in August, against the World Federation of Advertisers and federation members. The lawsuit alleges that the defendants had conspired to withhold billions of ad dollars from Twitter/X after Elon Musk acquired it, to force the platform to maintain certain safety standards. In a […]
10/07/24: Cynopsis Media Tech Update
Monday October 7, 2024 IN THE NEWS Meta introduced Meta Movie Gen, a set of AI tools to automatically generate videos, instantly edit them and synchronize them with AI-generated sound effects. Video clips are up to 16 seconds in length and 16 frames per second. As for sources of data, Meta said, “We’ve trained these […]
09/30/24: Cynopsis Media Tech Update
A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL New: 2024 CTV/OTT Advertiser Perceptions Study 74% of advertisers agree that combining Linear TV & CTV/OTT is integral to a complete TV strategy. DOWNLOAD COMPLIMENTARY REPORT Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, […]
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