A Cynopsis Message From A+E Global Media Wednesday March 25, 2026 A+E Global Media Leverages Digital Originals, Creators and Interactive Experiences to Deepen Audience Engagement A+E Global Media has significantly expanded its digital capabilities, investing heavily in original video, custom storytelling, social-first content and redesigned websites to deepen audience engagement. That strategy reflects […]
Friday March 20, 2026 Beyond Programmatic: A New Model For Buying Premium CTV Inventory If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are effective in different ways, but each introduces structural limitations that […]
A Cynopsis Message From A+E Global Media Wednesday March 11, 2026 Simplicity As Strategy: How A+E Global Media is Turning Accountability Into Competitive Advantage In a media landscape grappling with fragmentation, shifting measurement standards, and constant pressure on marketers to demonstrate a greater return on investment (ROI), A+E Global Media, with its portfolio […]
Wednesday March 4, 2026 CTV’s Local Moment Has Arrived Thanks To Total TV Convergence As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and […]
Tuesday December 23, 2025 Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data isn’t […]
Tuesday December 16, 2025 CTV In 2026: Three Priorities Every Advertiser Must Get Right CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s shifting heading into 2026 for CTV are the expectations around […]
Friday November 14, 2025 Why CTV Belongs At The Center Of Every Omnichannel Strategy Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers, that means CTV is the ideal launch point for […]
A Cynopsis Message from UP Entertainment Monday November 3, 2025 Holiday Programming Guide 2025 From beloved Christmas classics to brand-new festive premieres, there’s something for everyone this holiday season. Welcome to Cynopsis’ annual roundup of holiday specials, episodes, and films airing through January 1. Happy watching! (To submit an update, contact Lynn@Cynopsis.com. […]
Friday October 17, 2025 How Smart Curation Helps SMBs Win In A Fragmented CTV Landscape CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend is projected to rise another 16% this year to $26.6 billion, according to the IAB. But […]
Thursday October 16, 2025 Viamedia All In On AI with Brand and Platform Refresh Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem. The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage […]
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