Friday February 21, 2020 The Players Media Group detailed plans to launch PlayersTV, a new network that will spotlight sports lifestyle and culture entertainment, partnering with pro athletes such as Carmelo Anthony, Vernon Davis, CJ McCollum and Chris Paul – among others. The platform will launch next month on Samsung TV Plus. Anthem […]
Thursday February 20, 2020 The NFL and its 32 teams topped $1.47 billion in sponsorship sales this past season, according to IEG. The slate featured nearly 1,500 existing partnerships along with more than 350 new deals signed with Anheuser-Busch InBev once again ranking as the biggest sponsorship spender in the league, promoting BABE, […]
Wednesday February 19, 2020 IMG Arena locked in rights to provide US sports betting operators with live streams of select out-of-market National Hockey League games via the operators’ digital betting platforms available in legalized markets. The company was already live streaming NHL games for sports betting operators in European markets for several years. […]
Tuesday February 18, 2020 Industry eyes this week will be on FOX Sports and ESPN as they buddy up to present Wilder vs. Fury II on Saturday, boosted by a lineup of fight week programming on both channels ahead of the PPV. The PPV action, presented by FOX Sports PPV and ESPN+ PPV […]
Friday February 14, 2020 NASCAR is naming its top trophy after its first family, announcing that the Bill France Cup will be awarded to the champion of the NASCAR Cup Series, beginning in this season. The renamed trophy pays tribute to Bill France Sr., who founded NASCAR in 1947, as well as his […]
Thursday February 13, 2020 ESPN and FOX Sports unveiled a full lineup of programming ahead of Wilder vs. Fury II fight week, with the battle taking place on Feb. 22 and the PPV starting at 9p. Early prelims will begin at 7:30p on FS1, ESPNEWS and in Spanish on FOX Deportes and ESPN3. […]
Wednesday February 12, 2020 TNT mapped out its plans for NBA All-Star 2020 in Chicago, serving up more than 24 hours of NBA All-Star programming that will culminate with the 69th NBA All-Star Game presented by Kia on Sunday at 8p. Marv Albert will be behind the mic alongside analysts Reggie Miller and Chris […]
Tuesday February 11, 2020 CBS Sports made its deal with William Hill official, unveiling a strategic partnership that designates William Hill as the Official Sports Book and Wagering Data Provider across all CBS Sports platforms. The deal will “reimagine fan engagement through a unique integration of sports betting, media, product and technology” and […]
Monday February 10, 2020 Looking at life outside the ballpark, athlete agency Rep 1 is coming off of its third annual REP 1 Athlete Summit, with the goal of informing, educating, and preparing clients for their lives outside the lines. This year’s attendees included football and baseball athletes such as James Connor, Cooper […]
Friday February 7, 2020 Labor peace for Major League Soccer for the next five years as MLS and the MLS Players Association struck an agreement in principle for a new Collective Bargaining Agreement that will begin with the upcoming season. The deal is subject to approval by the MLS Board of Governors and […]
