Cynopsis: Sports

04/19/21: The Rams discuss their move to carbon neutrality

Rams shift to neutral

    Monday April 19, 2021 The quest for carbon neutrality is getting another champion with the announcement that the Los Angeles Rams would be committing to sustainability to offset their own carbon emissions from the team’s air travel to away games. Done in partnership with Castrol, the move marks the first team in the […]

04/16/21: NFL wins big with first sportsbook partnerships

NFL wins big with first sportsbook partnerships

  Friday April 16, 2021 The NFL revealed the league’s first-ever U.S. sportsbook partnerships, wrangling Caesars Entertainment, DraftKings and FanDuel to new agreements to become Official Sports Betting Partners of the NFL. As part of these multi-year agreements, all three partners will have the exclusive ability to leverage NFL marks within the sports betting category […]

04/14/21: MLS gets P&G bounty

MLS gets P&G bounty

  Wednesday April 14, 2021 With the MLS season kicking off on Friday, the league announced that Procter & Gamble signed on as its newest partner for a multi-year and multifaceted sponsorship deal. Procter & Gamble will sponsor the MLS All-Star Game, as well as the Campeones Cup, Leagues Cup and the Mexico men’s national […]

04/12/21: Glanville talks Atlanta and Marquee

Glanville goes big on Marquee

    Monday April 12, 2021 Doug Glanville, known for blending athletic ability, intellect and down-to-earth ease, in addition to being the first African American Ivy League graduate to play in the MLB, is once again taking Chicago by storm. The nine-year Major League Baseball veteran was a first round draft pick by the Chicago […]

04/08/21: XSET added singer Ozuna as a new partner

Ozuna dives into XSET

    Thursday April 8, 2021 Good morning! This is your weekly Esports Brief. Lifestyle gaming org XSET announced that multi-award-winning Puerto Rican singer/songwriter Ozuna cemented a “groundbreaking and wide-ranging new partnership, which includes making Ozuna a managing partner in XSET, becoming the first Latin artist esports team owner.” In the coming weeks and months, […]

04/05/21: FITE is banking on the Triller Fight Club

FITE talks Triller

    Monday April 5, 2021 As the streaming battles globally continue to escalate, FITE is leveraging Triller Fight Club from its arsenal of offerings that include streaming live pay-per-view events, subscription packages and thousands of hours of live and on demand free programs to millions of fans around the world. Triller Fight Club serves […]

04/02/21: The NFL tied up Genius Sports to a data deal

The NFL's Genius move

    Friday April 2, 2021 The NFL and Genius Sports Group locked in a new multi-year strategic partnership for Genius to become the NFL’s exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the League’s official sports betting data feed to media companies and sports betting operators globally, including […]

04/01/21: The Call of Duty League cemented a new deal with Zenni

Zenni takes a shot on CDL

    Thursday April 1, 2021 Good morning! This is your weekly Esports Brief. Online eyewear retailer Zenni drafted a multi-year deal with Call of Duty League designating the brand as the Official Eyewear of the Call of Duty League. The partnership will feature Zenni’s signature Blokz blue-blocker lenses. Partnership assets include Zenni featured as […]