Wednesday November 10, 2021 The first family of football has joined Caesars Sportsbook in a groundbreaking multiyear partnership struck on Tuesday. Archie Manning and his three sons – Cooper and former NFL quarterbacks Peyton and Eli – will be featured in advertising, as well as make live event and commercial appearances. They’ll also participate […]
Monday November 8, 2021 This week Showtime Sports, and Showtime Basketball, take another bold step forward with Friday’s premiere of “Kevin Garnett: Anything Is Possible.” The film, which explores the journey of Basketball Hall of Famer Garnett, is executive produced by independent filmmaker Marc Levin, Brian Bennett and Kevin Garnett and produced and […]
Friday November 5, 2021 The National Basketball Association extended its partnership with Twitter, striking a new multiyear content deal. As part of the agreement, the NBA will produce 40 Twitter Spaces events during the current season, bringing on players, legends and other guests from the basketball world for live-audio chats, all free for […]
Thursday November 4, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. Crypto.com is investing in Twitch Rivals to become the first Official Global Marketing Partner of Twitch Rivals, as well as the first-ever Official Marketing Partner for Twitch Rivals in Asia Pacific. The multi-year partnership also designates Crypto.com as […]
Wednesday November 3, 2021 NASCAR, FOX Sports and NBC Sports jointly revealed the 2022 race start times and networks for the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Camping World Truck Series seasons, with 19 total NASCAR Cup Series races set to run on FOX and NBC throughout the season. This marks […]
Monday November 1, 2021 The integration of data from the court and field to the broadcast to expansive brand and fan engagement has never been more critical for business growth, and there are few more experienced at leading such integration than David Levy. During a 30-year run at Turner, Levy played a key […]
Friday October 29, 2021 The IOC and Fanatics locked in a deal that will see fans of the Games get access to Olympic-branded merchandise from past, present and future Olympic and Paralympic Games via the Olympic Shop. Through the Olympic Shop, fans will be able to purchase official Olympic and Paralympic Games merchandise […]
Thursday October 28, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. Content creator and entrepreneur Imane “Pokimane” Anys is expanding her portfolio, announcing that she was taking on duties at new talent management and brand consulting firm RTS where she would serve as a co-founder and Chief Creative Officer: […]
Wednesday October 27, 2021 Monster day for the National Lacrosse League yesterday, announcing the most extensive United States media rights agreement in its history, with ESPN and ESPN+ picking up exclusive rights in the U.S. and the rest of the world outside Canada for live NLL games. All NLL games will be carried […]
Monday October 25, 2021 There is no doubt the NFT rise will continue to be one of the key sports business growth stories of 2021. However, what we are still learning is where the value is and how the market will play out with collectors and fans. One thing that has stood out […]
