Cynopsis: Sports

11/10/21: Caesars makes a bet on the Manning family; Ratings spike for FOX football

  Wednesday November 10, 2021 The first family of football has joined Caesars Sportsbook in a groundbreaking multiyear partnership struck on Tuesday. Archie Manning and his three sons – Cooper and former NFL quarterbacks Peyton and Eli – will be featured in advertising, as well as make live event and commercial appearances. They’ll also participate […]

11/04/21: Crypto.com inked a big deal with Twitch rivals

Crypto.com's Twitch hitch

    Thursday November 4, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. Crypto.com is investing in Twitch Rivals to become the first Official Global Marketing Partner of Twitch Rivals, as well as the first-ever Official Marketing Partner for Twitch Rivals in Asia Pacific. The multi-year partnership also designates Crypto.com as […]

10/28/21: Content creator Pokimane announced the founding of RTS

Pokimane's next move

    Thursday October 28, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. Content creator and entrepreneur Imane “Pokimane” Anys is expanding her portfolio, announcing that she was taking on duties at new talent management and brand consulting firm RTS where she would serve as a co-founder and Chief Creative Officer: […]

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