Cynopsis Media 2019 Media Planner
You are invited to partner with Cynopsis in 2019 on many of the high-caliber, b2b programs that serve the television, digital & media community. Cynopsis is the most trusted brand in the media industry, offering a wide range of resources from daily eNewsletters, award programs, networking events, boot camps, as well as online community opportunities. Cynopsis offers limited sponsorship opportunities online and in-person, so please reserve your space early. Please consider these outstanding lead generation, branding and business building opportunities:
DAILY ENEWSLETTERS & SPECIAL EREPORTS
Television and media’s essential industry news source, Cynopsis delivers daily by 5:30am ET to 150,000+ executives in the television, media, agency/brand and digital businesses. An industry favorite for over 23 years, Cynopsis’ 2 free eNewsletters cover the entertainment landscape from television programming and distribution to multi-platform advertising and emerging media platforms; while delivering advertising partners’ messaging direct to key decision makers.
Tap into our database of more than 80,000+ executives who read the Cynopsis Media eNewsletters:
- Text-only ads within daily eNewsletter content
- Sponsored “Trivia” section
- “Viewernomics” branded content
- Text-only ads within Special eReports
- Dedicated sponsor, third-party email messages
Also, Cynopsis publishes multiple Special eReports and series throughout the year, focused on everything from industry topics to information on major industry trade shows and events (ie: NATPE, Backstage at the Upfronts, Digital NewFronts, NAB Show Guides, Holiday Programming, Primetime Emmys, etc). In addition, Cynopsis provides the following Digital-focused products and opportunities:
- The Streaming Wave in 2019: To Dive, Duck or Surf? Special Report & Webinar Package
Little else has upended the world of TV more than the advent of the streaming service, and it is not without its revenue challenges – which will only intensify in 2018. Together with the wealth of outstanding programming have come new approaches to revenue, in both the subscription model as well as the ad-supported version. Many industry pros say that in 2019, networks will need their own streaming services to survive, but questions around net neutrality, scaled viewership, and more make this a complicated directive. Cynopsis will break down the risks and rewards so you’re best positioned for success. Following the Special Report, we will hold a sponsored webinar for senior-level leaders to explain how they view and are meeting these new opportunities.
- Video Monetization Vitals: Special Report Series
Publishing monthly, this reported piece will include the latest news and trends around enhancing viewer engagement, ad blockers, e-commerce conversion, demand generation, and more. Special focus on new products, technology solutions, and case studies.
- The Big Addressable TV Special Report Series
Publishing monthly, this report will examine the news and advances in addressable, with an emphasis on the kinds of help and solutions available to advertisers in reaching the right audiences and delivering a better ROI. Will also include the latest learnings in measurement for total reach as well as across platforms to ensure a consistent comparison.
- The 2019 Road to NewFronts
This package will kick off as a weekly guide that handicaps the new contenders in the NewFronts marketplace, which was created to connect native digital content with brand marketers. We’ll provide the latest updates in content, events, experiential stunts, and of course, what advertisers are looking for this season. During the NewFront presentations themselves we will go daily, to boil down for readers the most critical news about the events, renewals, new programming, and fresh research that comes out of this annual gathering. And after the parties are over and the Tito’s has been drunk, we will wrap it all up in a smart, concise analysis.
- The Watch it, Binge, Talk About it Digital Programming Guide
A monthly gotta-have it resource to both subscription and ad-supported streaming programming, this e-letter will serve as both a directory to the digital premieres, finales, and ongoing programming that’s keeping viewers up at night as well as the latest in OTT news when it comes to pricing, bundles, and devices.
For additional information on advertising in one of the Cynopsis properties, contact Mike Farina, firstname.lastname@example.org; 203.218.6480 or Al Nassour, email@example.com; 917-545-3129 . For editorial inquiries, contact Editorial Director Lynn Leahey.
Industry jobs are published for 35 days total. First 5 consecutive business days your ads is published in two daily editions (Cynopsis & Sports) reaching 80,000+ daily readers. They are also included in the two weekly Cynopsis Jobs edition sent on Sunday and Wednesday mornings. After the 5th day in the editions, the listings are posted to the Cynopsis Media’s jobs page for an additional 30 days.
For additional information or to place an ad, visit the Jobs page and/or contact Trish Pihonak, Director of Operations & Job Sales for Cynopsis Media; firstname.lastname@example.org; 203.257.6641.
- Per month options or packages for rotating banner ad
- Per month options or packages for static box ad on home page
- Sizes: 300 x 250 or 728 x 90 pixels
Other advertising opportunities:
- Per day/week options or packages for text advertisement under photo slider
- Per day/week options or packages for sponsored video
- Dedicated Upfront page – inquire for more details
EVENT / AWARD SPONSORSHIPS
The Cynopsis Summits are an information-packed day of learning and networking, with interesting panels/keynotes and 40+ expert speakers. Cynopsis offers creative thought-leadership opportunities at these events, expected to attract anywhere from 150-300+ television, digital, agency/brand and media executives. Sponsorships may include: exhibit space, speaking opportunity, provision of attendee list, logo on all marketing materials, exposure through press releases, co-branded opportunities and much more. Please note that all events are open to multiple sponsors, and custom sponsorship packages can be negotiated.
We receive more than 3,000 entries per year in our award programs. Sponsorships include full benefits, from logo on all marketing collateral reaching more than 100,000 TV & media executives, and attendee lists to unparalleled event exposure. Additionally, as a sponsor you receive a full page, four-color ad in the event program distributed at the event.
Cynopsis holds 8-10 Webinars per year. Sponsorships are exclusive for each webinar, and benefits include unparalleled exposure via marketing to 150,000 executives in the television media and digital industries. Sponsorships include online promotions, provision of attendee list, and a moderating or panelist role, if desired.