Utilizing the final frontier of media platforms, whose tactics changed the way viewers absorb sports media on digital platforms and raised the bar for the future use of technology?

Thispersons campaigns would have made tongues wag, both inside and outside the sports industry, with a consistent message that brought in the fans, drove audiences and kept them coming back for more.

This honor recognizes the minds behind the magic, honoring outstanding work from a producer or production executive in sports media.

Whose brand marketing became an event within the event? This category recognizing brand marketing excellence and innovation that occurred during a live sporting event

Recognizing a brand, a platform or a promotion that focused on the young demo and delivered tangible results for the effort

The major leagues in North America keep expanding their borders. Which teams have seized the moment to expand their footprint in innovative ways.

Recognizing the platform that has been cutting edge and effective in connecting fans with their favorite teams, moments and experiences.

Storytelling has never been more vital. Which team/league has done the best job in expanding the reach of their business by making us laugh, cry or say wow.

In a time when content creation is king, which brand worked with a team, league or athlete to find ways to deliver a message way beyond the norm.

Like brands, leagues have become super engaged in the business of multimedia content. Who was the most creative, the most unique and the most effective in building their own story this past year.

CSR has never been more important in connecting with fans. Which team, college or league came up with the most effective and unique campaign that delivered for their partners.

Recognizing the most creative and effective regional and national advertising spots, both over and under 30 seconds. This category celebrates advertisements that make a lasting impact, whether through powerful storytelling, innovative visuals, or memorable messaging, driving audience engagement and achieving campaign goals within their time constraints.

We have seen how sports played by women have undoubtedly arrived. Which brands have joined in the push with targeted, fun and effective campaigns tied to a team, a college program or an athlete?

Name Image and Likeness continues to grow across the college landscape. What brands, what athletes, what schools have had the best efforts in cutting through the clutter

Recognizing the best use of technology to engage with fans, athletes and teams in broadcast and thebest in class element, consumer or broadcast, that shined through in this past year for the first time.

Recognizing the quality of a TV,A web series, special, or TV movieproduced specifically about an event that took place in the world of sports.

These sports may not have billion-dollar revenues, but they have shaken up the landscape. Fans flocked to see (both in person and via stream) athletes shine in their element. This category honors the best breakthrough sporting events from the past year.

What was the smartest, most creative use of streaming technology or FAST channel strategy this year that captured both consumer and industry attention? This category highlights the standout efforts that pushed boundaries and set new trends in the streaming space.

From interactive fan experiences to boundary-pushing brand campaigns, this category celebrates those who’ve seamlessly integrated Web 3.0 technologies with live streaming to captivate audiences and redefine engagement. Who’s leading the way in bringing the future to life today?

From the big leagues to hometown heroes, this category celebrates the best in live sports coverage. Whether national, regional, or local, which broadcast brought the action to life and made viewers feel like they were part of the game?

Celebrating the creative and impactful use of marketing platforms to promote sports-themed events or series, whether on a national, regional, or local scale. Which campaign captured attention, drove engagement, and elevated awareness and viewership?

Sure, theres an app for that, but who did it the best? This category recognizes excellence in developing a mobile application produced by or for a media network, sports league or team that is designed to engage sports fans on the go or create a second screen experience.

Recognizing the best sports-themed series launched in the U.S. that captivates audiences with compelling storytelling, unique perspectives, and standout performances. This category celebrates fresh, innovative programming, whether a documentary, talk show, or competition series, that elevates the sports genre and sets a new standard in sports content.

Celebrating the most creative, impactful, and memorable commercial aired during the Super Bowl. This category honors the ad that captured national attention, drove engagement, and resonated with audiences through exceptional storytelling, innovative execution, and brand alignment. Whether through humor, emotional appeal, or bold concepts, the winning commercial exemplifies the pinnacle of advertising during one of the worlds most-watched events.

Celebrating the creative and strategic use of social media platforms to drive brand awareness, engagement, and loyalty. Which brand or limited-run campaign utilized social media in an innovative way, captured audience attention, and fostered meaningful interactions that delivered measurable results?

Getting fans pumped up and warmed up for an upcoming competition, these pregame programs produced keen perceptions and blended it with fun approach to production.

Honoring programs that went both behind-the-scenes and in front of the camera to deliver a program that focuses on one subject and/or competition throughout its seasonal run.

Which regional sports network stepped up its game and delivered knockout productions, terrific analysis and audience growth to match?

Honoring national, regional, and local networks and stations that deliver comprehensive coverage of sports teams throughout a single season. From the opening match to the championship, this category celebrates programming that showcases and supports local teams, fostering a deeper connection with audiences at every level.

Who's making a difference? This category highlights initiatives and campaigns that sparked meaningful conversations, drove social change, and championed diversity. Which efforts stood out this year for their impact and commitment to building a more inclusive world?

Which english or non-english podcast or radio episode orseries, primarily dedicated to sports, set the world ablaze? These shows took on this red-hot genre and elevated the industry.

Whose studio show, either broadcast or digital, got everyones attention for creativity, thought and content this year.

Whose campaign caught the eye of the consumer best? Recognizing the innovators who knew what would get the eyeballs in a crowded calendar?

An online-only program with five or more episodes revolving around sports.