Most brands have a YouTube presence. Far fewer have a YouTube strategy. Nobody’s looking at the whole picture, says Norm de Greve, former CMO of General Motors.
Disney conducted another round of layoffs, primarily across tech and HR. Insider sources say the TV division is bracing for a major impending restructuring under new Disney Entertainment Television head Debra O’Connell amid broader workflow automation and cost-tightening pressures.
Marketing mix models deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. For CTV, that discipline is badly needed.
Not surprisingly, the Block The Merger coalition – more specifically, Free Press, the Committee for the First Amendment, the Freedom of the Press Foundation, the Future Film Coalition and the International Documentary Association – officially filed an amicus brief to oppose the settlement Paramount Skydance made with 12 state attorneys general.
The Paramount-Warner Bros. Discovery merger is experiencing even further delays thanks to US District Judge Araceli Martinez-Olguin, who did not grant court approval to the settlement and proposed consent decree that Paramount worked out with 12 state attorneys general earlier this week.
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
The White House launched its own 24/7 streaming YouTube feed called “Trump TV: The Essentials Station,” which will air previously recorded speeches, “greatest hits” and other clips featuring the president.
Jenny Wall is a veteran of the TV and CTV industry but tends to specialize in what she calls “disruptive” companies.
Research and advisory firm Forrester dropped a list of predictions for what the media landscape will look like next year. Among the highlights: Three major streaming platforms will nix their paid-subscription-only models and launch free plans.
Should I stay or should I go? Paramount CEO David Ellison is dialing up his threats to relocate the company outside Hollywood in an attempt to close its Warner Bros. Discovery acquisition.
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