Friday May 1, 2026 IN THE NEWS Prime Video has its sights set on young adult audiences. On Thursday, the streamer announced Obsession Is In Session, a new initiative bringing together talent, creators, and cultural tastemakers to build an ecosystem where YA stories can foster the kind of passionate fan communities that define the […]
Thursday April 30, 2026 IN THE NEWS The CW Network is expanding its streaming strategy through new deals with The Roku Channel and ESPN. Next-day streaming for CW entertainment programming on The Roku Channel is set to launch in fall 2026, in a partnership CW President Brad Schwartz said was a way to “supercharge” […]
A Cynopsis Message From Future Today Inc. Wednesday April 29, 2026 IN THE NEWS The Federal Communications Commission has ordered Disney’s ABC to renew its broadcast licenses ahead of their 2028 expiration date, alleging “unlawful discrimination.” The FCC’s Media Bureau, invoking the Communications Act’s public interest standard, directed Disney […]
A Cynopsis Message From ITN Tuesday April 28, 2026 IN THE NEWS Not all industries respond to ad exposure the same way. Health and Electronics brands tend to gain attention with each additional impression, while Food, Restaurants, and Consumer Products hit their peak somewhere mid-campaign before tapering off. That’s […]
Monday April 27, 2026 IN THE NEWS Prime Video has canceled “Gen V” after two seasons. The YA drama is a spinoff of “The Boys,” which wraps its five-season run on Wednesday, May 20. Better news for Prime Video’s “Hazbin Hotel,” which was renewed for a fifth season […]
Friday April 24, 2026 IN THE NEWS Warner Bros. Discovery shareholders have approved the proposed $31-per-share sale to Paramount Skydance, a move Paramount described as “another important milestone” toward closing the deal. At the same special meeting, however, investors overwhelmingly rejected a potential $800+ million golden parachute package for CEO David […]
Thursday April 23, 2026 IN THE NEWS Consumers bounce hourly as “couch commerce” reshapes the path to purchase, says MiQ’s From Funnel to Flexibility report, which focuses on the ways people watch, browse, and buy. “Couches have become the new storefronts as consumers move from screen to screen, almost in the […]
A Cynopsis Message From ITN Wednesday April 22, 2026 IN THE NEWS Peacock’s ad-free Premium Plus tier is coming to Roku Premium Subscriptions through a new deal between NBCUniversal and Roku. The top-tier plan remains ad-free except for live sports and includes offline downloads and access to geo-targeted local TV stations. It’s […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday April 21, 2026 IN THE NEWS Midterm spending for the 2026 cycle is on track to top $10 billion – just 8% shy of the 2024 presidential cycle ($11.2 billion) and 16% higher than the 2022 midterms ($8.9 billion), according to Kinetiq’s The […]
Monday April 20, 2026 IN THE NEWS Station owner Nexstar has been temporarily barred from combining its operations with Tegna, despite the companies having secured regulatory approval for their $6.2 billion merger – and closed the transaction on March 19. The setback stems from an antitrust lawsuit filed by DirecTV and […]
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