We hear from James Hercher, senior editor at AdExchanger, about sports marketing tactics that clash with the user experience at home and player safety out on the field. Plus, some major advertisers are getting outbid by sports betting brands, GLP-1s, crypto exchanges and other forms of what Hercher describes as “cynical advertising.” So, is there a way forward where everyone wins?
The BBC is boasting about promising ratings for “The Celebrity Traitors UK,” a spinoff of the reality competition series “The Traitors.” The Season 2 debut episode reached 15.7 million viewers – making it the most-watched program in the UK so far this year. But the reception among consumers has been somewhat lukewarm.
Watch time for news programming is surging in the leadup to the 2026 midterm elections – especially on YouTube. Meanwhile, YouTube is expanding its global reach and content library.
Fox Entertainment Studios announced a vertical, scripted horror series based on the Fox series “Fear Factor: House of Fear.”
SAG-AFTRA is reckoning with the decline in membership related to the domestic decline in TV and movie production.
Unlike many of the other streamers and networks in Hollywood, Apple TV doesn’t play outside commercials or work with brand sponsors – except in live sports.
Peacock just achieved its second profitable quarter in a row with $261 million in pre-tax revenue, according to Comcast’s earnings report on Thursday. Peacock’s paid subscriber base also increased 17% year over year to 48 million, despite a recent price hike in August.
At the NAB Show, investors and equity analysts discussed the current state of media consolidation. Plus: Disney+ and Hulu ordered a revival of the hit high school musical “Glee” by Ryan Murphy.
Wednesday October 21, 2026 Live Sports Streaming Has The Fans. Now Advertisers Need A Smarter Way To Reach Them Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences that show up together in real time. It’s no surprise that advertisers want in. According to
Netflix kicked off a new season of third-quarter earnings reports on Tuesday evening. Revenue grew 12% year over year to $12.9 billion, in line with Wall Street estimates – but ads sales didn’t grow quite as much as expected. Cynopsis 10/21/2026: Netflix Can’t Catch A Break
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