Monday November 4, 2024 IN THE NEWS “High Potential” is living up to its name, becoming ABC’s most-watched new series in six years. The procedural is averaging 10.42 million viewers through its first five weeks on the air. “Days of Our Lives” has been renewed for a 61st season. The soap opera ran on […]
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Cynopsis 11/01/24: Comcast considers selling off cable networks
Friday November 1, 2024 IN THE NEWS Comcast is exploring a separation of its cable networks. During an earnings call, Comcast president Mike Cavanaugh said the company is looking at creating “a new, well-capitalized company owned by our shareholders and comprised of our strong portfolio of cable networks.” The group of NBCU cable networks, […]
Cynopsis 10/31/24: CBS hands full season order to “George & Mandy’s First Marriage”
Thursday October 31, 2024 IN THE NEWS After 54 years on CBS, the Grammys will have a new home starting in 2027. Disney struck a 10-year deal with The Recording Academy to simulcast the ceremony on ABC, Hulu and Disney+. “Live events have never been more important to our culture and industry, and we […]
Cynopsis 10/30/24: “The Simpsons” has fun with football
CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT SPORTS: GET IN ON THE ACTION With premium live and original sports content on Max, TNT, TBS, truTV & Bleacher Report, we’re offering brands unparalleled access to fans. Check out our 4Q lineup: NBA Regular Season & Emirates NBA Cup NHL Regular Season & Discover NHL Winter Classic […]
Cynopsis 10/29/24: Jon Stewart sticking around “The Daily Show”
Tuesday October 29, 2024 IN THE NEWS Jon Stewart is extending his run as host of Comedy Central’s “The Daily Show” through 2025. It’s been nine months since Stewart returned as Monday night host, with the stated intention of sticking around through the election. “I was really hoping they’d allow me to do every […]
Cynopsis 10/28/24: Something “Wicked” headed to NBC
Monday October 28, 2024 IN THE NEWS The Democratic and Republican presidential campaigns reserved $968 million in ad bookings nationwide from Friday through November 5, according to AdImpact. More than 20% have been allocated to seven battleground states, with a third of that amount going to Pennsylvania. The Trump/Vance ticket racked up $107 million […]
Cynopsis 10/25/24: “Good Omens” gets a new ending
Friday October 25, 2024 IN THE NEWS The NCTA, the industry group representing cable and media companies and internet providers, along with the IAB and the Electronic Security Association, are suing to block the FTC’s “click to cancel” rule, which makes it easier to cancel subscriptions and memberships. In a complaint filed in the […]
Cynopsis 10/24/24: CBS Dua Lipa concert special
CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY It’s the Most Wonderful Time to Partner with WBD With iconic entertainment across all platforms, we’re bringing brands in on the holiday magic to connect with valuable audiences wherever they’re watching – all season long: Food Network: Holiday Baking Championship (11/4 – 12/16) TBS & TNT: 24-Hour Holiday Movie […]
Cynopsis 10/23/24: CBS Gives Second Season Nod to “Matlock”
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel Tops Santa’s Nice List With Every Demo Under the Tree #1 Most Watched Network W18-49, W25-54, W18+, A25-54, P2+, P18+ & HHs Often Imitated. Never Duplicated. Click Here for Source. Wednesday October 23, 2024 IN THE NEWS NewsNation will provide viewers with special […]
Cynopsis 10/22/24: “Abbott Elementary” scores
Tuesday October 22, 2024 IN THE NEWS James Gorman will succeed Mark Parker as Disney’s Chairman of the Board on January 2. Gorman, who will be stepping down as Executive Chairman at Morgan Stanley on December 31, is leading Disney’s committee to identify a successor to CEO Bob Iger. “James Gorman is an esteemed […]
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Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...