Cynopsis

Friday December 13, 2024    IN THE NEWS Warner Bros. Discovery has created a new corporate structure, splitting its linear and streaming content assets into two separate and distinct operating divisions. WBD’s Global Linear Networks division will include its linear networks like TBS, TNT and HLN; while its Streaming & Studios division will house the […]

Thursday December 12, 2024    IN THE NEWS Total TV set viewing on YouTube hit one billion hours, according to the platform. In a blog post, the company said viewing time of sports content via TV sets saw a 30% lift in 2024 compared with 2023, “as users visit YouTube to get their lineup of […]

A CYNOPSIS MESSAGE FROM GREAT AMERICAN MEDIA Great American Family Breaks into Top 25 in Just Three Years Great American Family’s rapid growth is fueled by the success of Great American Christmas, making us one of only 11 networks to see a rise in viewership this November. Welcome Home to the most authentic Christmas celebration […]

Tuesday December 10, 2024    IN THE NEWS Omnicom Group, the world’s third-largest advertising company, has agreed to acquire the fourth-largest, Interpublic Group. The combined company would be the world’s largest ad agency, surpassing WPP, with $25 billion in revenue and over 100,000 employees. The company would retain the Omnicom name, as well as John […]

Monday December 9, 2024    IN THE NEWS A federal appeals court on Friday upheld the sell-or-ban law that calls for TikTok to shed its Chinese ownership. “The First Amendment exists to protect free speech in the United States,” wrote Judge Douglas Ginsburg for the court. “Here the Government acted solely to protect that freedom […]

Friday December 6, 2024    IN THE NEWS A new Senate bill, the Transparency and Responsibility for Artificial Intelligence Networks (TRAIN) Act, would enable copyright holders to subpoena training records of generative AI models to find out if their work was used to train the model. “This is simple: if your work is used to […]

A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel Simply Having a #1 Christmastime #1 Most Watched Network Thanksgiving Week with W18-34, A18-49, W18-49, A25-54, W25-54, W18+, P18+, P2+ & HHs Holiday Touchdown: A Chiefs Love Story #1 Most Watched Cable Movie of the Year 4M Unduplicated Viewers Often Imitated. Never Duplicated. Click

Wednesday December 4, 2024    IN THE NEWS In its annual ad-spending forecast, Dentsu offered a sunnier projection than it did last year, upgrading growth estimates for both its US and worldwide outlooks through 2027. Dentsu now estimates global ad spending will expand 6.8% this year, up 2.2 percentage points from its last release in […]

Tuesday December 3, 2024    IN THE NEWS TelevisaUnivision is implementing “significant and necessary changes,” wrote CEO Daniel Alegre in a memo to employees on Monday. In addition to layoffs, those changes include a major adjustment to the company’s organizational structure. Jose Luis Fabila, currently Head of Content and Strategy at TelevisaUnivision in Mexico, will […]

Monday December 2, 2024    IN THE NEWS The Macy’s Thanksgiving Day Parade on NBC attracted more than 30 million viewers, its largest audience ever. NBC reports the 98th annual event drew 31.3 million viewers Thursday across linear and digital platforms, up 10% from 28.5 million in 2023. About 24 million watched on the NBC […]