According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox.
Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers business results, not merely audiences and impressions.
At this point in the streaming industry’s evolution, everything old is new again.
Horror comedy series “Widow’s Bay” cleaned up at the Television Critics Association Awards on Monday night, taking home three awards for best comedy, best new series and individual achievement in comedy for actor Kate O’Flynn.
How long does it take you to decide what to watch after you turn your TV on?
Pinterest is adding more programmatic CTV inventory to its board.
“The strong will survive.”
That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the right side of it.
Why hasn’t the Paramount-Warner Bros. merger closed yet? According to Paramount Skydance CEO David Ellison, it’s because of politics.
With proper quality controls, open bidding connected TV (CTV) advertising can drive performance.CTV is a fixture of the media mix.
Netflix stands accused of making a $105 million mistake.
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