
How long does it take you to decide what to watch after you turn your TV on?

How long does it take you to decide what to watch after you turn your TV on?

Pinterest is adding more programmatic CTV inventory to its board.

“The strong will survive.”
That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the right side of it.

Why hasn’t the Paramount-Warner Bros. merger closed yet? According to Paramount Skydance CEO David Ellison, it’s because of politics.

With proper quality controls, open bidding connected TV (CTV) advertising can drive performance.CTV is a fixture of the media mix.

Netflix stands accused of making a $105 million mistake.

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