The BBC is boasting about promising ratings for “The Celebrity Traitors UK,” a spinoff of the reality competition series “The Traitors.” The Season 2 debut episode reached 15.7 million viewers – making it the most-watched program in the UK so far this year. But the reception among consumers has been somewhat lukewarm.
Watch time for news programming is surging in the leadup to the 2026 midterm elections – especially on YouTube. Meanwhile, YouTube is expanding its global reach and content library.
Unlike many of the other streamers and networks in Hollywood, Apple TV doesn’t play outside commercials or work with brand sponsors – except in live sports.
At the NAB Show, investors and equity analysts discussed the current state of media consolidation. Plus: Disney+ and Hulu ordered a revival of the hit high school musical “Glee” by Ryan Murphy.
TV keeps growing – and also getting tinier at the same time. Snips is repurposing popular TV shows into snackable short-form videos as vertical video consumption on mobile is on the rise.
Xbox announced a new TV and film division aptly named XP, a reference to video game lingo that means “Experience Points.” Leading the new XP division as president is Kayleen Walters, head of Xbox-owned Mojang Studios.
Influencers and the creator marketplace, which are rapidly establishing a foothold in modern television and streaming, took center stage at Advertising Week New York this week.
It’s official: Paramount, now Skydance, closed its $110 billion acquisition of Warner Bros. Discovery on Tuesday. Plus: After much speculation earlier this fall, the Emmy Awards broadcast is moving to Prime Video as part of an exclusive six-year deal.
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.