Xbox announced a new TV and film division aptly named XP, a reference to video game lingo that means “Experience Points.” Leading the new XP division as president is Kayleen Walters, head of Xbox-owned Mojang Studios.
Influencers and the creator marketplace, which are rapidly establishing a foothold in modern television and streaming, took center stage at Advertising Week New York this week.
It’s official: Paramount, now Skydance, closed its $110 billion acquisition of Warner Bros. Discovery on Tuesday. Plus: After much speculation earlier this fall, the Emmy Awards broadcast is moving to Prime Video as part of an exclusive six-year deal.
Skydance, the name for the combined Paramount-WBD merger, officially announced its senior executive leadership team on Monday. Also: Disney is still seeking between $10 million and $12 million for its 30-second ad spots.
Paramount Skydance CEO David Ellison declared Friday on X that the combined company name will be shortened to just Skydance. Paramount Motion Pictures Co-Chairs Josh Greenstein and Dana Goldberg will continue to lead the company’s film division while James Gunn and Peter Safran remain the heads of DC Studios.
Netflix co-CEO Ted Sarandos acknowledged the platform isn’t growing quickly enough. Sarandos also said it remains to be seen how much of a threat the mega-merger between Paramount and Warner Bros. Discovery – which is now allowed to proceed, per a US district judge – will pose.
Most brands have a YouTube presence. Far fewer have a YouTube strategy. Nobody’s looking at the whole picture, says Norm de Greve, former CMO of General Motors.
Disney conducted another round of layoffs, primarily across tech and HR. Insider sources say the TV division is bracing for a major impending restructuring under new Disney Entertainment Television head Debra O’Connell amid broader workflow automation and cost-tightening pressures.
Marketing mix models deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. For CTV, that discipline is badly needed.
The Paramount-Warner Bros. Discovery merger is experiencing even further delays thanks to US District Judge Araceli Martinez-Olguin, who did not grant court approval to the settlement and proposed consent decree that Paramount worked out with 12 state attorneys general earlier this week.
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