Editions

Streamlined 9/8/2026: Why Content Is Still King In TV Advertising (But Not The Way You Think)

The startup Qortex launched as CatapultX in late 2020 and was best known for building a series of addressable in-video ad experiences called On-Stream. Over time, however, company leadership realized that the consumer interaction data they’d accrued could help advertisers better understand what kind of content drives that consumer behavior in the first place.

Cynopsis 9/2/2026: Women in TV Are Becoming Less Employed

Women are less represented in television than they used to be – both in front of and behind the camera. That’s according to the latest “Boxed In” study by the Center for the Study of Women in Television and Film at San Diego State University, which tracked more than 2,500 characters and 3,600 credits during the 2025-26 television year.

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Cynopsis 8/24/2026: Disney Dabbles In A Deal With Dhar Mann

Disney announced a content deal with Dhar Mann Studios, best known for developing family-friendly, morality-driven scripted videos on YouTube and other platforms. Plus: Meghan Markle may be considering a return to acting after a nearly 10-year hiatus. She is in talks to join Season 3 of Netflix’s “The Gentlemen.”

Cynopsis 8/19/26: Peacock Hikes Prices For The Fourth Time In Just As Many Years

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