As first reported by Puck on Thursday afternoon, after 10 years at Netflix – and just days after being part of the keynote conversation at MIPCOM – Bela Bajaria is leaving her role as Netflix’s chief content officer, to be replaced by former Fox and Disney executive Peter Rice.
The UK government is “minded to intervene” over Sky’s proposed $2.1 billion acquisition of ITV’s TV networks and streaming assets, according to Culture Secretary Lisa Nandy.
But first: Can AI technology be used to provide better TV measurement data? VideoAmp definitely hopes so, and is investing a lot of time, effort and money into improving video ad performance for publishers and advertisers alike.
That didn’t take long. Skydance announced that Discovery+ is raising its prices just a week after the Paramount-Warner Bros. Discovery merger closed.
YouTube wants to have its cake and eat it, too. During a MIPCOM session on Monday in Cannes, YouTube Vice President Pedro Pina told attendees that the platform has no desire to replace traditional television.
TV keeps growing – and also getting tinier at the same time. Snips is repurposing popular TV shows into snackable short-form videos as vertical video consumption on mobile is on the rise.
Xbox announced a new TV and film division aptly named XP, a reference to video game lingo that means “Experience Points.” Leading the new XP division as president is Kayleen Walters, head of Xbox-owned Mojang Studios.
Influencers and the creator marketplace, which are rapidly establishing a foothold in modern television and streaming, took center stage at Advertising Week New York this week.
It’s official: Paramount, now Skydance, closed its $110 billion acquisition of Warner Bros. Discovery on Tuesday. Plus: After much speculation earlier this fall, the Emmy Awards broadcast is moving to Prime Video as part of an exclusive six-year deal.
Skydance, the name for the combined Paramount-WBD merger, officially announced its senior executive leadership team on Monday. Also: Disney is still seeking between $10 million and $12 million for its 30-second ad spots.
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