Why hasn’t the Paramount-Warner Bros. merger closed yet? According to Paramount Skydance CEO David Ellison, it’s because of politics.
Cynopsis 8/5/2026: Paramount CEO David Ellison Is Feeling The Heat
Cynopsis
Streamlined 8/4/2026: CTV Advertising Is All About Quality
With proper quality controls, open bidding connected TV (CTV) advertising can drive performance.CTV is a fixture of the media mix.
Cynopsis 8/3/2026: Who’s Afraid Of The FCC?
Netflix stands accused of making a $105 million mistake.
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Cynopsis 7/30/2026: Disney Selling A+E Global Media Stake
Friday, July 31, 2026 Good morning — and, for me, farewell. This is my final day writing for Cynopsis (although my last newsletter will technically be Monday), and I couldn’t let the moment pass without saying what a genuine honor it has been starting your day alongside you. I’m leaving you in exceptionally capable […]
Streamlined 7/30/2026: American Idol Turns 25 — And Now Anyone in the World Can Audition
Thursday, July 30, 2026 Good morning! Audience targeting is getting sharper. Rights deals are reshaping how fans access live sports. The regulatory tug-of-war over streaming is producing winners and losers. This week’s news reflects an industry still sorting out where the money flows, who controls the pipes and how advertisers make sense of […]
Cynopsis 7/29/2026: New Show Turns 10 Million Followers Into a Viral Neighborhood Watch
Wednesday, July 29, 2026 Happy Wednesday, readers! Here’s what’s on the docket for today: FCC Alumni Call Out Current Chair Brendan Carr KSM Media President Chad Maxwell Talks AI In The Agency World HBO Max Is Rolling Out Its Own Vertical Video Feed Don’t forget, keep the feedback about our new redesign coming! Top News […]
Streamlined 7-28-2026: Peacock Hooks Up With YouTube
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Cynopsis 7/27/2026: Paramount/WBD Merger Paused
Monday, July 27, 2026 Happy Monday! The media business is in the middle of one of its great reshufflings — consolidation at the top, contraction in the middle and reinvention everywhere else. The old playbook is getting rewritten in real time, and today’s news is a pretty clean cross-section of exactly that. In today’s news: […]
Cynopsis 7/24/2026: Peacock Cracks the Streaming Code
Friday, July 24, 2026 TGIF, and what a week it was for the streaming business — where fortunes were made, lost, and occasionally reversed. Peacock is profitable — powered by the World Cup, NBA Playoffs, and attractive people standing around a villa arguing. The World Cup helped TelevisaUnivision prove sports rights aren’t just […]
Cynopsis 7/23/26: Warner Bros. Discovery’s Foray into Shoppable Pause Ads
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