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Happy Monday, readers! Here’s what to know for this morning:
- Apple TV’s Ads Business Has A Winning Formula
- Will French Riots Affect ‘The White Lotus’ Filming?
- Bravo Announces A Huge Slate Of Renewals, Plus One Microdrama
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| In The News |
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Unlike many of the other streamers and networks in Hollywood, Apple TV doesn’t play outside commercials or work with brand sponsors – except in live sports. Still, the tech company’s ads business has apparently gotten a huge boost from its partnership with Formula 1, according to The Hollywood Reporter.
- For Apple TV’s inaugural F1 season, viewership is reportedly up double digits compared to when ESPN aired races last season. More importantly for advertisers, brand lift studies on F1 sponsors including American Express and Ford, yielded positive results in familiarity, favorability and purchase intent, beating overall streaming TV benchmarks in the US.
- Apple Ads VP Todd Teresi claims that the company’s goal is not to “grow advertising at all costs,” but to create a “balanced model” for the consumer and advertiser alike.
- The Takeaway: Traditionally, success with ad sales begets even more ads, not less – but maybe the relative scarcity of Apple’s advertising placements is a benefit in this case.
Mon dieu. The current state of civil unrest in France, which began with nationwide demonstrations on Oct. 17 and has since evolved into waves of violent protests, could prove disruptive to the country’s film and TV industry.
- France is a popular destination for Hollywood TV and film projects due to the country’s scenic beauty. Season 4 of HBO’s “The White Lotus” is currently filming there , along with Bradley Cooper’s “Ocean’s Eleven” prequel and the psychological thriller “Pumping Black.”
- These production shoots have not yet been interrupted by current events, although the violence spurred warnings from Hollywood security experts.
- The national circumstances have also sparked concerns over live TV events occurring in the country, including the NFL’s first game in Paris between the New Orleans Saints and the Pittsburgh Steelers Oct. 25.
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| Partner content |
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| Today’s Premieres |
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Comedy Central: “The Daily Show Presents: Jordan Klepper Fingers the Pulse: Red Flags” at 11:30 p.m.
Hulu: “The Mob”
Netflix: “Minimum Wage”
PBS: “Pati Jinich Explores Panamericana” Season 2 at 9 p.m.
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| Production |
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Bravo announced a number of series renewals and greenlights ahead of Saturday’s Bravo Fan Fest in Charleston, South Carolina.
- “Next Gen NYC” has been picked up for a Season 3 and “Next Gen ATL” will join as another “Real Housewives” spinoff.
- “Summer House” spinoff “In the City” will return for Season 2, while “Southern Hospitality” will return for Season 5.
- The network is also launching its first scripted microdrama series, “Charmed by a Southern Monster,” which launches on Peacock Nov. 9. “Summer House” personality Craig Conover will star, presumably in the titular role.
Netflix’s “The Gentlemen” will feature a mini “Lord of the Rings” reunion next season. Both Elijah Wood (“Yellowjackets”) and Orlando Bloom (“Carnival Row”) have been cast in Season 2, alongside Robert Carlyle (“Once Upon a Time”). Production is currently underway in the UK and Morocco.
Sam Heughan (“Outlander”) and Viola Davis (“How to Get Away With Murder”) will star in “Ascent,” a new thriller series for Paramount+. The series is expected to begin production in Los Angeles in 2027.
Tech-driven animation studio Toonstar and TV production company Gotham Group plan to produce up to 12 new original animated children’s series as part of a new partnership deal.
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| Tech News You Can Use |
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Ad-buying platform Nexxen released the results of a new connected TV case study with media partner Brainlabs, in which the agency used home screen banner placements on Hisense Smart TVs to drive awareness of the FIFA World Cup in Canada.
With the Skydance merger now closed, CNN International still plans to start selling ads through agentic AI beginning in Q1 next year. The exact results – and the proportion of ad sales that AI will ultimately take over – remain uncertain, but the network maintains that the plan is proceeding as scheduled. For now, the testing process involves seeing how efficiently buy- and sell-side agents communicate with each other and how accurately the large language models that buyer agents rely on can assess media plans.
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| Sports Report |
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Fubo Sports Network, the free ad-supported TV (FAST) channel owned by streaming service Fubo, will expand its fall programming slate with a new show, “NFL Stock Exchange” with Trevor Sikkema and Connor Rogers, as well as Season 2 of “The Hoops HQ Show” with Seth Davis and Andy Katz. New episodes of both programs will begin this month.
The San Antonio Spurs announced a new over-the-air media partnership with Sinclair Broadcast Group, bringing 22 games this season to CW and other local markets in the San Antonio market.
Fox Sports released its college basketball schedule for the season, which will include more than 250 regular-season men’s and women’s matchups. Also included in this season’s lineup are weekend prime-time features “Fox Big Hoops Friday” and “Fox Saturday Night Hoops.”
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| Distribution |
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NBCUniversal Local-owned cable network COZI TV is airing Halloween-themed episodes of classic sitcoms like “Roseanne,” “George Lopez,” “The Nanny” and “King of Queens” all this week, leading up to a marathon of “The Munsters.”
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| Ratings |
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During the week of Oct. 12, ABC’s “The View” grew its total viewership for the second consecutive week, reaching almost 2.5 million viewers. The show also ranked No. 1 in households and total viewers among daytime network talk shows.
Also on ABC, “Dancing With the Stars” reached 7.36 million viewers during its Dedication Night episode Oct. 20, leading up to CBS’s “NCIS” and NBC’s NBA game between the New York Knicks and the Philadelphia 76ers.
The new “Carrie” reboot from Prime Video achieved 1.26 billion viewing minutes in its first five days, shooting it to the front of Nielsen’s Top 10 Streaming Originals list for the week of Oct. 5. Right behind it was Netflix’s new monster series “Below,” which premiered Oct. 8, and “East of Eden,” which premiered Oct. 1.
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| Distribution |
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Jon Tower, who took over at “CBS Mornings” as interim manager in March, has been given a permanent role as executive producer. Tower joined to fill in when previous executive producer Shawna Thomas left the show after five years in the role.
Casey Bloys, co-chair and chief content officer of Skydance’s DTC division, unveiled his senior executive leadership team: Nancy Abraham, Sarah Aubrey, Jeff Cusson, Francesca Orsi, Amy Gravitt, Lisa Heller, Nina Rosenstein and Glenn Whitehead. If those names sound familiar, it’s because it’s the same team Bloys managed when he was chairman and CEO of HBO and HBO Max content. On the flip side, Jane Wiseman, head of Paramount+ Originals, is leaving Skydance. Her team will instead report to Aubrey.
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In the Japanese Toei-produced “Spider-Man” TV series (1978-79), is the name of the giant robot that Spider-Man pilots?
Email answers to Trivia@Cynopsis.com and include your name, company and city/state (don’t forget!). Only the first four correct responses from each time zone will be included.
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YESTERDAY’S TRIVIA ANSWER
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Which “Seinfeld” actor did ABC originally want to play the title character in “Monk” before the role went to Tony Shalhoub instead? Michael Richards
Congrats to:
Cosmo Dascher-Kennesaw St. University/Atlanta, GA; Andrew Goldman-Phanes Finding Group/NYC; Mark Wajda/Clermont, FL; Stephen Warren-Northeastern University/Boston, MA; John Kukla-KDFW/ Dallas-Fort Worth, TX; Rosemary Cunningham-MeTV/Chicago, IL; Aaron Paquette-AccelerateSG/Fort Worth, TX; Squirrel Rippley-Dark Horse Media/Tucson, AZ; Ed Horwitz-Witz End Productions, Inc/Hollywood, CA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA; Michael Coscia/LA
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