Friday May 22, 2026 Good morning and welcome to Cynopsis, the media industry’s essential morning read. Lots of Netflix news today — and heartfelt goodbyes to “The Late Show” and Stephen Colbert. Please note we will not publish Monday, in observance of Memorial Day. IN THE NEWS Sports content accounts for fastest-growing portion of […]
Thursday May 21, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. IN THE NEWS News chief Bari Weiss has the “full support of Paramount, studio says. Paramount pushed back on a report that its leadership is weighing a reduced role for CBS News editor-in-chief Bari […]
A Cynopsis Message From ITN Wednesday May 20, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. We want to know what you think: how do you see Upfront negotiations playing out this year? Share your thoughts at Lynn@Cynopsis.com — we’ll be sharing a selection […]
Tuesday May 19, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. The Upfronts are wrapped — now the real work begins. We want to know what you think: how do you see negotiations playing out this year? Share your thoughts at Lynn@Cynopsis.com — we’ll be sharing […]
Monday May 18, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. The Upfront presentations have wrapped, and now the real work begins. Did something stand out to you this season? Share your favorite moment at Lynn@Cynopsis.com. IN THE NEWS Stephen Colbert is closing out his run in style. […]
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING: For one week in New York, the best of TV comes together in one place. Some call it the Upfronts, but we know what they really are. WELCOME TO THE WEEK-LONG METAPHOR FOR DIRECTV LEARN MORE Friday May 15, 2026 IN THE NEWS The
Thursday May 14, 2026 IN THE NEWS Nine of television’s biggest media companies — A+E Global Media, AMC Global Media, FOX, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision, and Warner Bros. Discovery — have joined forces through OpenAP to launch an industry initiative aimed at standardizing how advertisers measure campaign performance […]
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING: For one week in New York, the best of TV comes together in one place. Some call it the Upfronts, but we know what they really are. WELCOME TO THE WEEK-LONG METAPHOR FOR DIRECTV LEARN MORE Wednesday May 13, 2026 IN THE NEWS Over the […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday May 12, 2026 IN THE NEWS Marketers are shifting budget strategies toward premium live event CTV, according to a survey from JamLoop that reveals 73% of responding marketers plan to increase their upfront spending allocations in 2026. Additional insights include: · 67% cite […]
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING: For one week in New York, the best of TV comes together in one place. Some call it the Upfronts, but we know what they really are. WELCOME TO THE WEEK-LONG METAPHOR FOR DIRECTV LEARN MORE Monday May 11, 2026 IN THE NEWS Next » « Previous
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