Research and advisory firm Forrester dropped a list of predictions for what the media landscape will look like next year. Among the highlights: Three major streaming platforms will nix their paid-subscription-only models and launch free plans.
Should I stay or should I go? Paramount CEO David Ellison is dialing up his threats to relocate the company outside Hollywood in an attempt to close its Warner Bros. Discovery acquisition.
CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’re buying.
With the 78th Primetime Emmy Awards in the rearview mirror, the TV industry is already looking forward to next year. Variety reported that the Television Academy is in advanced talks to bring the Emmy Awards telecast to Amazon Prime Video, which would mark the first time the ceremony would be off broadcast TV since 1949.
Sports-focused live streaming platform Creator Sports Network is trying to monetize the advertising industry’s two biggest buzzwords: creators and sports.
The 2026 Primetime Emmy Awards airs from the Los Angeles Peacock Theater. Longtime “Law and Order: SVU” star Mariska Hargitay, who recently wrapped a Broadway run in “Every Brilliant Thing,” hosts the event.
On Thursday night, “Jimmy Kimmel Live” chose to post an interview with Texas State Senate candidate James Talarico (D) on YouTube rather than air it on television.
At a recent industry event, an executive described a meeting with a major distribution platform. The platform had agreed to share audience data. When the meeting finally happened, they arrived with a printout. They wouldn’t let anyone keep it.
It’s finally here. Versant-owned news cable network MS NOW launched its dedicated streaming service on Wednesday. Memberships cost $7.99 per month or $79.99 annually.
The startup Qortex launched as CatapultX in late 2020 and was best known for building a series of addressable in-video ad experiences called On-Stream. Over time, however, company leadership realized that the consumer interaction data they’d accrued could help advertisers better understand what kind of content drives that consumer behavior in the first place.
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