Editions

The Upfronts: Day 3

    A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Wednesday May 13, 2026 Special Upfronts Edition Presented by DIRECTV It’s home stretch time. This year’s three-day Upfront sprint was dominated by NFL rights, AI ad-tech pitches and the ongoing consolidation reshaping the competitive set. Monday and Tuesday saw companies take their swings, leaning on […]

Viamedia All In On AI with Brand and Platform Refresh

Thursday October 16, 2025 Viamedia All In On AI with Brand and Platform Refresh Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem. The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage […]

Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy

Tuesday October 14, 2025 Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend […]

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Cynopsis 08/13/24: MTV’s VMA Music Awards show gets a new date

MTV's VMA Music Awards show gets a new date

Tuesday August 13, 2024 Today’s Premieres BET: House of Payne at 9p; Assisted Living at 9:30p HGTV: 100 Day Hotel Challenge at 8p Today’s Finale ABC: Judge Steve Harvey at 10p IN THE NEWS MTV has shifted its VMA Music Awards ceremony from Tuesday, September 10 to Wednesday, September 11, to avoid competing with the […]

06/17/24: Cynopsis Media Tech Update

Video advertising

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Cynopsis 05/02/24: New adventures for Superman

New adventures for Superman

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Thursday May 2, 2024 Today’s Premieres AMC+/Sundance Now: Scrublands Discovery: Caught […]

Cynopsis 04/30/24: NBCU raising the price for Peacock

NBCU's Peacock spreads its wings

Tuesday April 30, 2024 Today’s Premiere CW: Police 24/7; Hostage Rescue at 9p FX on Hulu: The Veil Magnolia: Restoring Galveston at 8p MTV: Catfish: The TV Show at 8p Netflix: Fiasco; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Paramount Global made it official Monday afternoon, with the announcement that […]

Cynopsis 01/09/24: NBCU unveils One Platform Total Audience

NBCU unveils One Platform Total Audience

  Tuesday January 9, 2024 Today’s Premieres A&E: Hoarders at 8p; Secrets of Polygamy at 10p AXS TV: Cash Cab at 10p PBS: Antiques Roadshow at 8p TLC: 90 Day Diaries at 9p Today’s Finale History: Ancient Aliens Special Presentation at 9p IN THE NEWS Ahead of the upcoming Consumer Electronics Show, NBCUniversal unveiled One-Platform […]

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