06/17/24: Cynopsis Media Tech Update

Medias First Morning Read
Monday June 17, 2024

OpenAI co-founder Elon Musk dropped his lawsuit against the company, which he had alleged was “perverting” its original mission to make its code open to the public. “This case is filed to compel OpenAI to adhere to the Founding Agreement and return to its mission to develop AGI for the benefit of humanity, not to personally benefit the individual Defendants and the largest technology company in the world,” said Musk’s March filing. Musk dropped the case a day after he said he would ban Apple devices at his companies if it integrated OpenAI at the operating system level, calling it an “unacceptable security violation.” Meanwhile, Tesla shareholders are suing Musk and Tesla’s board of directors over Musk’s decision to start xAI, which they fear will divert resources from the automaker.

Vizrt has partnered with Ithaca College to help deliver a pipeline of new talent into the media technology industry. “The media tech skills shortage is a challenge for customers,” said Griet Johannsen, Global Center of Excellence Lead, Training and Certification. “And we are dedicated to taking action to support and inspire the next generation of content creators, our partnership with Ithaca College does just that.” The school brought in graphics platform and rendering engine Viz Engine 5, graphics control application Viz Trio, and graphics design tool Viz Artist to serve as the foundation of its graphics solution.

Teads released the Teads Omnichannel Graph, a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Key capabilities include a curated household and user graph enabling precision targeting; incremental reach planning and measurement; and granular CTV contextual insights.

AI

Forty-nine percent of consumers are confident they can distinguish ads generated by AI versus traditional methods, according to insights released by LG Ad Solutions. The survey also found:
– While 74% of respondents stated they have noticed advertisements they believe are specifically tailored to them, consumers aged 55 and older state they don’t report noticing these types of ads as much.
– 38% of consumers agree that brands using generated AI ads enhance their perception of the brand’s innovation, with 51% of consumers ages 35-54 aligning with the statement. Separately, 31% are neutral about the use of AI in advertisements.
– Despite 30% of consumers stating they would like ads more if they were personalized with AI, 80% believe there should be regulations on the use of AI in specific contexts like political advertising for the upcoming 2024 election.
“It is now clear that consumer appetite is shifting towards innovative technologies that enhance the advertising experience,” said Tony Marlow, CMO at LG Ad Solutions. “This interest is already evident in critical growth areas for CTV, such as shoppable TV and discoverability for brands and content. However, it will be important for advertisers to understand where consumer sensitivities lie with it – especially around events like the 2024 US election.”

AI and AdTech startup Qualitative Intelligence announced new capabilities for Real-time Message Testing and Risk Assessment, developed in collaboration with Silicon Valley’s NEC X venture studio. Its SaaS platform can now analyze hundreds of multi-channel videos, images, and texts in minutes, allowing advertisers and brands to create personalized communications.

Snowflake is adding an AI-powered audience segmentation and discovery tool from GrowthLoop, the composable CDP provider, as a native app in Snowflake Marketplace. The integration, which utilizes the Snowflake Native App Framework and Snowflake Cortex AI models for generative AI capabilities, enables marketers to leverage GrowthLoop’s existing generative AI solution without their data leaving Snowflake.

Yahoo Advertising released the latest update to its AI engine Yahoo Blueprint – Yahoo Blueprint Performance – which powers a suite of features that guide performance throughout the Yahoo DSP. This enhancement redefines how advertisers manage and optimize digital campaigns by leveraging AI technology to boost efficiency and effectiveness, while maintaining control. Yahoo Blueprint first debuted in late 2023 and capitalizes on more than 20 years of AI and machine learning development and proprietary data derived from 335M+ logged-in users globally.

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ADVERTISING

Albertston Media Collective, the retail media arm for Albertsons Companies, debuted Collective TV, a solution aimed at unlocking the combined value of retail media and TV, providing advertisers with a modern currency for targeting, measuring and optimizing campaigns across streaming, digital video and soon linear TV. “Advertisers need a smarter, more effective way to execute CTV and video campaigns. With Collective TV, we’re removing the silos between publishers, demand-side platforms, and identity solutions by offering an outcome-driven TV solution that is flexible, scalable and measurable,” said Kristi Argyilan, SVP of Retail Media for Albertsons Media Collective. “With Collective TV, we’re taking the wonder out of TV advertising.”

In-game advertising platform Anzu and dentsu have partnered to bring advanced gaming strategies to dentsu clients, including advanced data integrations, highly customized gaming audiences, and better targeting and decision-making during the campaign planning and execution stages. “With a focus on enhancing the quality of creative, integrating data & measurement, and scaling commerce in games, we are excited to offer this new strategic approach to our clients,” said Brent Koning, Global Executive Vice President of dentsu gaming. “The reality is that in-game solutions need to benefit the advertiser, publisher, and most importantly, the player. Together, we will work with Anzu to set standards for advertising in gaming that are authentic and respectful to the players and the gaming community while improving the ease to market and onboarding for our current and future clients.”

Get in the game! Entries are open for the Cynopsis Tempest Awards, celebrating the esports and gaming industry’s most exciting companies and executives. This is the chance to applaud the visionaries and innovators who are pushing the boundaries of interactive entertainment – you can find details here.

Goodway Group and Vizio have joined Innovid’s Harmony initiative to optimize CTV advertising. Launched in April, Innovid Harmony Initiative brings together industry leaders to work collaboratively to optimize CTV at the infrastructure level to improve efficiency and ROI, enhance transparency and control, reduce carbon emissions and provide better viewing experiences for consumers. As part of the initiative, Innovid launched Harmony Direct to streamline the workflow for guaranteed, non-biddable CTV media to its purest form by removing all friction points, including additional technology hops, fees, and energy waste. Goodway Group and Vizio join Assembly, CMI Media Group, PMG, and Roku, as the first partners to use Harmony Direct.

PubMatic has partnered with Cognitiv to deliver a contextual targeting solution using GPT 4, which understands sentiment and is able to capture nuance unlike previous Large Language Models. Cognitiv’s advanced ContextGPT product helps advertisers to achieve positive sentiment plus DE&I media buying goals at scale. “At PubMatic, we are committed to building a better future for advertising across the open web, and offering robust cookieless solutions is critical,” said Don Lee, VP of Addressability at PubMatic. “Through this expanded partnership with Cognitiv, we can help our clients improve ad relevance at scale – benefiting buyers’ campaign objectives, publishers’ yield, and most importantly, the end user’s browsing experience, all while respecting online privacy.”

The Digital Advertising Alliance has updated the advertising industry’s opt-out mechanism, shifting the technology platform for its participating companies from a cookie-based opt-out tool to a browser-based extension in WebChoices 2.0 that supports opt-outs across both cookies and emerging technologies. The WebChoices 2.0 tool is compatible with most major browsers and will enable users to express category preferences around topics of interest, in addition to company-specific and industry-wide opt-outs. “Over the past 14 years, the AdChoices icon has become a trusted gateway for privacy information and control for millions of Americans,” said Lou Mastria, President & CEO of DAA. “As the advertising industry undergoes dramatic change, the DAA’s opt-out tools are keeping pace with those changes, so people can express their choices for both existing and new technologies used for advertising IDs. This choice tool will ensure Americans continue to have one-click access to information and choices about targeted ads directly from the ads themselves and on the apps or websites they visit.”

IPG’s design and innovation company, Huge, announced that for the first time, 25% of its projects contain AI components. “For 25 years, Huge has excelled at knowing what’s next in technology and helping clients navigate new frontiers to design beautiful, human-centric experiences that unlock growth,” said Huge CEO Lisa De Bonis. “Today, we’re doing the same with AI. Leveraging its power to elevate what we build and how we build industry-defining experiences.” The “next wave of intelligence experiences” in development, dubbed IX (for intelligent experiences), includes projects for clients including:
– Darling Ingredients: Huge launched a new flagship digital experience using a imagery created entirely by AI to deliver both production efficiencies and brand elevation.
– Google: Huge is enhancing Google’s Keyword blog and news site with AI to make Google product news and tips more accessible.
– Hublot: Huge is developing the first “Luxury AI” prototype to deliver highly personalized, white-glove experiences aimed at increasing customer lifetime value.

Fox plans to leverage datafuelX’s SaaS platform, M3, to provide optimized data-driven linear media plans against advertisers’ advanced audience targets for transactions using Nielsen and VideoAmp. “Today, it is table stakes for buyers to have more precise advanced audience guarantees, and data-driven linear provides just that,” said Darren Sherriff, SVP, Advanced Ad Solutions at Fox. “With our trusted partner datafuelX, we are confident that M3 will provide us with the tools to optimize opportunities in this space.”

Comcast Technology Solutions and Inspired Thinking Group announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform. The new integration leverages AdFusion’s advanced data-driven ad management capabilities to seamlessly automate ad and traffic delivery, with Storyteq’s platform that automates and scales omni-channel creative versioning. The integration aims to close the marketing execution gap by quickly and cost-effectively enabling brands to deliver creative campaigns at scale.

SaaS data management platform Optable announced a strategic partnership with ID5, the identity provider for digital advertising, aimed at providing publishers who have already deployed ID5 to increase addressability across their properties. Both agency and in-house advertisers will also now have the opportunity to execute data clean room based collaborations using the ID5 framework. “The adtech industry is shifting towards data collaboration as the go-to method for advertisers to connect with their key audiences while maintaining privacy standards,” said Mathieu Roche, CEO of ID5. “This collaboration with Optable streamlines addressability for both sides, acting as a bridge in the ecosystem. Additionally, it marks the first time ID5 has been integrated into a first-party identity resolution and data collaboration solution, setting an important precedent for future collaborations.”

Total television advertising revenue, excluding political spending, will dip 0.6% to $64.1 billion in 2024, projects GroupM. Revenues from CTV rise 20.7% in 2024, and by 2029 will generate 51.1% of all TV revenue, according to the forecast, which includes some YouTube spending in its TV totals. By the end of 2024, less than half of all U.S. households will be pay-TV subscribers, and linear TV revenue will fall 8.9%. Tack on political advertising and the picture is rosier – that segment is expected to surpass $15 billion during the 2024 Presidential election cycle. Retail media is expected to be the fastest growing segment again in 2024, up 22% to reach $47.9 billion in revenue.

On the local advertising front, Borrell Associates expects local to grow 3.2% for the year. That’s down 1.2 points from the company’s estimate last November. Since 3Q23 and continuing through the second quarter of this year, Borrell’s barometer survey has shown that a consistent 50% of SMBs consider it to be harder to sustain a small business than it was six months prior. Highlights include:
– Local advertising is forecast to reach $148.9 billion, up 3.9% from 2023.
– The largest growth is forecast for online listings, with local ad spend forecast to grow 8.1%, topping $20.4 billion.
– Targeted display advertising, driven by social media, is forecast to grow 6.2%, reaching $27.2 billion.
– Local broadcast TV advertising is forecast to grow 5.9%, hitting $9.9 billion.
– The steepest declines are pegged for yellow pages (-14.3%), untargeted banner advertising (-8.4%), print newspapers (-6.7%) and cable TV (-6.0%)
– Streaming video advertising among local buyers is growing far slower than initially predicted. The forecast calls for 3.9% growth this year, topping $23.3 billion.

MEASUREMENT

Integral Ad Science has partnered with Reddit to provide AI-driven measurement to Reddit advertisers, who will have access to IAS’s Brand Safety and Suitability, Viewability, and Invalid Traffic measurement to safeguard and scale their campaigns. “Our partnership will give Reddit customers additional confidence that their ads are appearing alongside content that aligns with their brand values via reliable and accurate data, so they can focus on driving business growth within Reddit’s uniquely valuable archive of human experience,” said Lisa Utzschneider, CEO of IAS. IAS’s Brand Safety and Suitability Measurement complements Reddit’s user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customizable Brand Suitability controls.

The Yahoo DSP is the first platform to integrate measurement and audience data from VideoAmp, in a partnership will bring VideoAmp’s targeting and measurement solutions to every stage of CTV campaigns when activated against households that the Yahoo DSP reaches. The partnership sees the integration of Yahoo ConnectID, the Yahoo DSP cookieless identifier, and VideoAmp’s big data and tech engine VALID (VideoAmp Linked Identity & Data). “For advertisers, the CTV landscape is increasingly complicated but great data can ensure optimized planning, targeting, and measurement,” said Elizabeth Herbst-Brady, Chief Revenue Officer, Yahoo. “The recent JIC certification granted to VideoAmp is an important milestone for the industry and recognition of the importance of having accurate data measuring and informing media for today’s marketers. As the first DSP to work with VideoAmp in this way, we’re helping advertisers navigate this new normal by building on our industry-leading tools and ensuring campaigns are independently validated by a trusted, currency-grade measurement leader.”

iSpot has joined the LinkedIn Marketing Partner program to support the platform’s new CTV offering. “As the advertising industry faces increased pressure to drive results, building solutions that measure the effectiveness in reaching B2B audiences is critical,” said Logan Kingman, Director of Business Development, LinkedIn. “Through our collaboration with iSpot, we’re helping our customers better measure the accuracy and reach of their CTV campaigns against target audiences.”

STREAMING

Streaming bundles could be a key to reducing churn, according to data from Magid, which found predictive rate of churn was 16% lower due to the increased availability of bundle plans, and bundles boosted customer intent to keep a subscription longer than six months by 15%. “In the low-to-no-growth market that is now streaming, growth only comes from stealing share,” said Kate Morgan, EVP, Global Media, Entertainment and Games. “With an increasing proportion of subscribers now accustomed to dropping and resubscribing services, SVODs urgently need to stabilize at least a proportion of their subscriber base. Bundling, whether with friends, or, even frenemies, is a smart and strategic answer to that.”

AVOD FrightPix, launching tomorrow, June 15, will rely on Brightcove’s platform to distribute its content to audiences across. The new streamer will feature classic scares, modern thrillers, true crime tales, and FrightPix Originals.

Streaming Ink Media has launched a new animated comedy streaming service and studio, Animation+, available on Samsung TV Plus. At launch, the FAST Channel and AVOD offering includes over 600+ hours of series popular with Millennial and Gen-Z audiences in the US and Canada, with plans to expand internationally as well as to other major streaming services later this year.

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CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day
ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC

Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE

VICE PRESIDENT – NATIONAL AD SALES
FAMILY ENTERTAINMENT TV
NYC
Represent FETV and FMC to media community via ongoing communications and relationship building and maintain and develop strong working relationships with both agencies and internal departments in support of sales efforts as well as work with sales management and pricing & planning to achieve quarterly revenue goals. Full info HERE

DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE

LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE

PAID SEARCH SPECIALIST
>>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE

Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

VICE PRESIDENT, RESEARCH
>>
GREAT AMERICAN MEDIA/NEW YORK:
Manages information flow & develops analysis on a timely basis to the Great American Media team. Data includes all relevant Nielsen, Video Amp & streaming reports for all Company properties, including Overnights, Sales Estimates, Daypart analysis & information required by various departments to position the company in the marketplace. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST
>>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

DIRECT RESPONSE ACCOUNT EXECUTIVE

TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE

GENERAL SALES MANAGER

CUMULUS MEDIA
DALLAS-FT. WORTH

Develop, implement, and drive a sales plan that will meet stations’ revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales as well as work with CEO’s and CMO’s to create strategies that drive revenue and create long term partnerships. Full info HERE

MANAGER, LEGAL & BUSINESS AFFAIRS

TV One
SILVER SPRING, MD – HYBRID REMOTE

Work as a core member of our team, interfacing with TV One’s Marketing, Programming & Production, Public Relations, Operations, Ad Sales and Content Distribution departments and lead the negotiation of contractual business terms for a particular subset of our contractual engagements with clients, vendors and contractors. Full info HERE

CTV ACCOUNT EXECUTIVE
>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR

AKA NYC
NEW YORK

Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote:
Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING
>>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES

MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE

Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK

Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK

Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

MANAGER, CONSUMER MARKETING

TV One
SILVER SPRING, MD – HYBRID REMOTE

Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE

Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTOMER ACQUISITION

GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)

Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE

Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE

Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT
>>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

CLIENT SOLUTIONS COORDINATOR

UP ENTERTAINMENT
NEW YORK, NY

Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as development and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

SENIOR DIRECTOR OF AD SALES
>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
LOS ANGELES, CA

Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
SEATTLE, WA

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY:
Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES

THE ALLEN MEDIA GROUP
NYC (Hybrid)

Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

VP/HEAD OF ADVERTISING SALES

FREEBEE
FL/NYC Remote

Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI

Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA:
Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE
>>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

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07/21/24: Cynopsis Jobs

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ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

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