A Cynopsis Message From ITN Monday May 4, 2026 TOP MEDIA TECH NEWS POSSIBLE 2026 was a long week of networking, conversations and insights along Miami Beach. Unsurprisingly, AI was the topic that took center stage in most of the discussions that took place on the ground. But the AI conversations that […]
A Cynopsis Message From ITN Monday April 27, 2026 TOP MEDIA TECH NEWS The POSSIBLE conference kicks off today in Miami, bringing agencies, brands, media companies and tech partners together for several days of networking, conversation and insights along the palm tree-filled beaches. Many media and tech companies, including Nielsen, Roku and […]
A Cynopsis Message From ITN Monday April 20, 2026 TOP MEDIA TECH NEWS The TV upfront season is just a few short weeks away – and programmers aren’t hesitating to drum up momentum by unveiling fancy new products and partnerships. Other than top-tier TV titles and talent, one trend […]
Monday April 13, 2026 TOP MEDIA TECH NEWS The upfront season is right around the corner, with a full lineup of glitzy presentations designed to impress advertisers kicking off in just one month. And with upfront planning apparently starting earlier every year, it’s already clear which trends to watch for that […]
Monday April 6, 2026 TOP MEDIA TECH NEWS Agentic AI is quickly becoming the engine behind modern advertising, turning strategy into execution with minimal friction. Several recent announcements offer examples of how agentic AI is moving from promise to practice. Swivel, an agentic execution platform for ad operations, and CTV ad […]
Monday March 30, 2026 TOP MEDIA TECH NEWS And that’s a wrap on the 2026 NewFronts. From Comcast and Google to Meta and TikTok, TV and digital companies alike gathered in New York City last week to flex their data and advertising muscles in hopes of wooing advertisers. Ad performance, interactive formats and AI […]
Monday March 23, 2026 TOP MEDIA TECH NEWS Samsung Ads touts dessert brand Crumbl’s first streaming TV campaign as a testament to CTV’s ability to perform on par with search and social media – particularly by matching cost efficiency benchmarks and driving the bakery’s intended business results. Crumbl’s campaign involved Samsung’s […]
Monday March 16, 2026 TOP MEDIA TECH NEWS NBCUniversal touted the Milano Cortina 2026 Winter Olympics as a new record-setter for programmatic and AI usage in live sports streaming. Last month, Olympics ad inventory was available for agencies to buy through seven DSPs, including Amazon DSP, The Trade Desk and Viant. […]
Monday March 9, 2026 TOP MEDIA TECH NEWS Netflix introduced its own conversion API to help advertisers better understand the real-world impact of their ads. CAPIs are common in the digital ad sphere, but are newer to TV and streaming environments, where attribution is less straightforward. (People don’t click on TV […]
Monday March 2, 2026 The Convergent TV World conference, produced by AdExchanger, Cynopsis and the Chief Marketer Network, is taking place March 5-6 in New York City. Click here to register. TOP MEDIA TECH NEWS Paramount Skydance and Warner Bros. Discovery both reported their fiscal […]
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