Cynopsis 12/11/24: Matt Gaetz lands at far-right OAN

A CYNOPSIS MESSAGE FROM GREAT AMERICAN MEDIA

Great American Family Breaks into Top 25 in Just Three Years

Great American Family’s rapid growth is fueled by the success of Great American Christmas, making us one of only 11 networks to see a rise in viewership this November.

Welcome Home to the most authentic Christmas celebration on television, featuring stars like Mario Lopez, Danica McKellar, Trevor Donovan, Jill Wagner, Carlos & Alexa PenaVega, and Candace Cameron Bure.

Cynopsis
Wednesday December 11, 2024

   IN THE NEWS

Matt Gaetz, having withdrawn his name for attorney general, has decided on his next move (after Cameo) – the former Florida congressman is getting his own show on One America News Network (OAN). The far-right outlet is promoting “The Matt Gaetz Show,” set to air weeknights at 9p, as a “mega MAGA investment.”

Horizon Media is opening a full-service general market ad agency called One Horizon. “The launch of One Horizon reflects our commitment to delivering business outcomes that are not only intelligent and data-driven but also profoundly creative,” said Bill Koenigsberg, CEO and Founder of Horizon Media. “By expanding our content capabilities into a full-service solution, we’re delivering smarter, more dynamic strategies. This empowers us to drive hyper growth combining the power of technology and content.” The independent media agency started its expansion into the creative agency arena in 2019 with the launch of multicultural agency 305 in partnership with Armando Christian Pérez, aka Pitbull.

November Total TV Viewing rose 9% versus the month prior, according to Nielsen’s The Gauge, the largest lift in nine months. While sports contributed to a 3% bump in broadcast viewing – which included three World Series games on Fox, as well as NFL and college football games – the presidential election helped cable TV account for a 25% share of viewing for the month. Viewership on streaming platforms grew 7.6% from the month prior.

David Ushery will succeed legendary journalist Chuck Scarborough as co-anchor of NBC 4 New York/WNBC’s “News 4 New York at 6 PM,” starting on Monday, December 16. Scarborough held the role for more than 50 years and will step down on Thursday, December 12. Ushery is continuing in his current role as co-anchor of the NBC’s flagship station’s 4p and 11p newscasts alongside.

Cynopsis Awards and Events

Holiday Savings Are Here! Unlock Up to $2,500

The wait is over—Cynopsis’ Holiday Savings are officially live!

For a limited time, you can save up to $2,500 on all 2025 awards and events. This exclusive holiday package is your chance to:
· Maximize your budget
· Amplify your presence at industry-leading gatherings
· Start 2025 off on the right note

Don’t miss out—this offer is only available for a short time!

Contact Stephanie Cronk for more details on securing your 2025 Holiday Package.

   PRODUCTION & DEVELOPMENT

A TV series based on the “Warhammer 40,000” game from Games Workshop is in development at Amazon MGM Studios, reports Deadline. The rights had been acquired in 2022, and Amazon had until this month to agree with Games Workshop on “creative guidelines” for films and television series to be developed by Amazon.

Singer/songwriter Halsey will serve as creator, writer and executive producer for a dark comedy series in development at Amazon MGM Studios, reports TheWrap. Mark Friedman (“Severance”) and Halsey’s manager, Anthony Li, will executive produce “Bloodlust” alongside Ti West (“Them”), who will direct.

   NEW & RETURNING SHOWS

Shondaland is headed back to the White House with “The Residence,” a comedic mystery that drops Thursday, March 20 on Netflix.

Bariatric surgeon Dr. Now joins Lifetime for the premiere of docuseries “The 6000 lb. Diaries with Dr. Now,” following ten morbidly obese individuals who have collectively reached a combined weight of 6,000 pounds. Debut date: Monday, January at 9p.

Hearst Media Production Group will provide programming for the Dabl Network’s three-hour educational and informational Sunday morning lineup, beginning January 5. The lineup will include “Harlem Globetrotters: Play It Forward,” “Wild Child” with Sheinelle Jones, “Oh Baby!” with Janai Norman, and “Best Friends FurEver” with Kel Mitchell.

An All Stars edition of Telemundo’s “La Casa de los Famosos” returns for season five in February, along with the debut of Super Series “La Jefa.”

MTV investigative series “Help! I’m in a Secret Relationship!” is set to return Tuesday, January 7 at 9p.

“Fast Friends,” a “Friends” fan competition hosted by comedian Whitney Cummings, debuts Thursday, December 19 on Max. New episodes of the four-part game show will debut on subsequent Thursdays through January 9.

Timed to the 20th anniversary of “Medium’s” premiere, Weigel Broadcasting’s Start TV will add the series to its daytime lineup, starting with a New Year’s Eve marathon of 12 back-to-back episodes from noon until 12a. The drama then moves to its new programming block of five episodes every Tuesday from 12p-5p.

Today’s Premieres
BritBox: Shetland
Disney+: Dream Productions
Hulu: This Is Not Hollywood
Netflix: One Hundred Years of Solitude; The Kings of Tupelo: A Southern Crime Saga; Queer Eye

   TECH

X’s Grok AI chatbot is now available for free, with non-Premium subscribers able to send up to 10 messages to Grok every two hours. xAI launched its “anti-woke” AI assistant last year to Premium subscribers.

In-game advertising solution Anzu and Pixalate, the ad fraud protection platform, announced a partnership aimed at detecting and blocking invalid traffic within Anzu’s programmatic gaming inventory across mobile and PC. By leveraging Pixalate’s pre-bid Blocking solution, Anzu enables campaigns running programmatically across its premium PC and mobile gaming inventory to retain low fraud levels. “IVT is less likely within in-game advertising than other advertising channels due to the complex nature of 3D gaming environments, and this new partnership will help safeguard the space to keep it that way,” said Ben Fenster, Anzu’s Co-Founder and CPO.

LoopMe, a tech company that uses AI to improve brand advertising results, announced its acquisition of mobile advertising and monetization platform Chartboost. “We see mobile in-app and CTV as the future of brand advertising, and the acquisition of Chartboost brings us closer to making this vision a reality, bringing us closer to app publishers,” said Stephen Upstone, CEO & Founder of LoopMe. “Chartboost provides LoopMe with an exceptional team of mobile app experts, cutting-edge technology, and an extensive publisher network – all of which will significantly enhance our offering.”

   STREAMING

Which streaming TV series and movies were tops in 2024? JustWatch has released its Streaming Charts wrap-up, calculated per activity, including clicking on a streaming offer, adding a title to a watchlist, and marking a title as ‘seen.’ Take a look:

Stingray struck a sales and content provisioning agreement with K2 Studios to operate and distribute the EarthDay 365 channel, delivering nature, conservation and science content to audiences worldwide through all of Stingray’s branded services, including FAST and AVOD platforms. As part of the initiative, Stingray and K2 Studios are committed to donating 5% of the ad revenue share to environmental causes.

V10 Entertainment announced the launch of its user-generated content library for industry-wide licensing through Home Video Licensing. “This expansion marks a significant milestone for V10 Entertainment,” said CEO John Stevens. “We’re making the company’s massive UGC library available for creators to access a wide range of exclusive content that’s never been licensed before.”

   COMING UP

Add Alanis Morissette, Reneé Rapp, Dasha, DJ Cassidy’s Pass The Mic Live! starring Ja Rule, Fat Joe, Slick Rick & Doug E. Fresh, Ernest, HARDY, Kesha, Laufey, Natasha Bedingfield, and T-Pain to the lineup of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2025” on ABC. Blake Shelton will perform from Las Vegas, Luis Fonsi from his native Puerto Rico, and TLC joins the Times Square lineup in New York in a performance sponsored by Carnival Cruise Line.

HGTV special “White House Christmas 2024” airs Sunday, December 15 at 6p. First Lady Jill Biden will tour the historic home and share how this year’s theme, “A Season of Peace and Light,” is reflected in each room and design element.

“TMZ Investigates: Liam Payne, Who’s to Blame?” premieres Monday, December 16 at 8p, offering a firsthand account of the One Direction singer’s last hours and outlining who was responsible for his death.

“The Fish Thief: A Great Lakes Mystery,” narrated by J.K. Simmons (“Whiplash”), will be released on streaming platforms on Friday, January 31. The film tells the true story of why fish in the Great Lakes nearly vanished, and how a dedicated band of experts are addressing the issue.

Now through December 25, Spectrum TV customers can find Holiday Yule Log channels and movie collections available for free and to rent.

CTV Connect

Maximize Your Brand’s Impact at CTV Connect 2025!

Join us as a sponsor at CTV Connect 2025 and showcase your brand to key decision-makers in the rapidly growing CTV space. With exclusive sponsorship opportunities, you’ll gain access to high-level networking, thought leadership, and exposure to industry leaders. Don’t miss your chance to connect with the future of streaming—contact us to secure your sponsorship today!

Contact Albert Nassour for more details.

   GOING GLOBAL

Endeavor Streaming and Sky New Zealand have expanded their partnership with a multi-year deal that includes user experience enhancements, personalization features and advanced advertising capabilities for the premium sports streaming platform, Sky Sport Now.

The Max app is now available on Titan OS-powered devices across Europe, currently on Philips Smart TVs and soon expanding to JVC and other brands.

Animation companies Ánima Kitchent and Able & Baker have teamed up for “Monkeys & Dinos,” an animation service studio based in the Canary Islands.

   RATINGS

Basic Cable Top 10 for the week of December 3
(P2+ AA (000)
Primetime
Fox News 2493
ESPN 2294
Hallmark Channel 981
Paramount 817
MSNBC 632
USA 513
HGTV 504
History 502
TBS 491
TLC 475
Total Day
Fox News 1683
ESPN 827
Hallmark Channel 570
MSNBC 459
CNN 322
TBS 301
Hallmark Mystery 293
HGTV 291
Paramount 264
History 251
Source: Nielsen

The fourth episode of the current run of “Yellowstone” delivered a season high audience of 12.1 million viewers, reports Paramount Network.

“America’s Game of the Week” on Fox drew 24 million viewers on Sunday, making it the most-watched telecast of the week on any network.

   EXECUTIVE MOVES

Kristina Shepard is joining NBCUniversal’s Advertising and Partnerships division in the newly created role of Executive Vice President, Streaming and Performance Sales and Partnerships next month. Shepard most recently served as Vice President of Global Advertising Sales and Partnerships at Roku.

Spectrum named Keith Dardis Senior Vice President, Business Sales & Operations, leading the Company’s newly combined business units serving small- and medium-sized business customers and large, enterprise-level companies. Dardis previously oversaw Spectrum Community Solutions.

Tech company Deltatre has appointed Peter Bellamy as Chief Revenue Officer. Bellamy recently worked with AMC Networks on upgrading their portfolio of entertainment streaming services.

Sirius XM Holdings has appointed Wayne D. Thorsen, former Executive Vice President and Chief Business Officer of ADT Inc., to serve as SiriusXM’s Executive Vice President and Chief Operating Officer, effective December 16.

This Day in History
1994 – Russian troops invaded Chechnya in an effort to suppress a rebel Chechen government led by Dzhokhar Dudayev.

Answer to Our Last Trivia Question
Who was Woody’s main love interest in “The Woody Woodpecker Show” (1957-66; 1970-76)? Winnie Woodpecker. Kudos to: Justin Pierce-JP Consulting Group/LA; Wendy Holmes/Denver; Marni C. Gold/Hawthorne, NJ; Gerry Bixenspan-TV Marketing Inc./NYC; Lorrie Shilling/El Segundo, CA; Maggie Takei-Moore Media/Sherman Oaks, CA; Tom Moore-Kalt Productions/LA; Rosemary Cunningham-MeTV/Chicago

Today’s Trivia Question
Who was the first performer to receive a Supporting Actress Emmy? (Email your answer to [email protected] and be sure to include your name, company, city and time zone. A limit of four answers per time zone.)

Cynopsis Team

Robbie Caploe
VP/Group Publisher
[email protected]

Lynn Leahey
Editorial Director
[email protected]

Kerry Smith
Division President
Access Intelligence

Albert Nassour
Executive Director of Sales
917-545-3129
[email protected]

Stephanie Cronk
Senior Marketing Director
[email protected]

 

Cynopsis Job Listings Sales
Carley Ashley

Cynopsis General Inquiries
[email protected]

Cynopsis Jobs logo
Check out more jobs in Cynopsis Classifieds »
Job of the day
COUNSEL, LEGAL & BUSINESS AFFAIRS >>
MLB NETWORK/SECAUCUS, NJ: Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info HERE

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER
BEACON MEDIA GROUP
NY/NJ
Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear from you! Full info HERE

DIRECTOR OF DIGITAL MEDIA

CSI SPORTS
JERSEY CITY, NEW JERSEY

Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE

INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE

NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE

LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE

TV HOST
>>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES

MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE

Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

SENIOR DIRECTOR OF AD SALES
>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
LOS ANGELES, CA

Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

@{optoutfooterhtml}@

Related Stories

01/22/25: Cynopsis Jobs

man balloons

Wednesday January 22, 2025    FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]

Cynopsis 01/22/25: Trevor Noah making Grammys return

Trevor Noah making Grammys return

Wednesday January 22, 2025    IN THE NEWS YouTube, Netflix, and Amazon Prime Video broke records for total TV viewing share for December, according to Nielsen’s monthly snapshot, The Gauge. YouTube rose to an 11.1% share; Netflix reached 8.5% (helped by its two Christmas Day NFL games, season two of “Squid Game,” and film “Carry-On”); […]

Cynopsis 01/21/25: Norah O’Donnell sets new CBS News exit date

Norah O'Donnell sets new CBS News exit date

Tuesday January 21, 2025    IN THE NEWS Nexstar Media Group and Altice USA struck a carriage deal that restored Nexstar stations and NewsNation to subscribers of Altice-owned Optimum TV, in time for the weekend’s NFL playoffs. Nexstar stations were removed from Optimum on January 10. Optimum has yet to strike a deal with MSG […]

01/20/25: Cynopsis Media Tech Update

Tech

Monday January 20, 2025 Well, that was quick. About 12 hours after TikTok went dark – “Sorry, TikTok isn’t available right now,” read a message from the company as a January 19 ban went into effect – service was being restored. The reversal came after then-president-elect Trump said he would issue an executive order to […]

01/19/25: Cynopsis Jobs

Shaking Hands

Sunday January 19, 2025    FEATURED JOB SALES LEAD – AGENCY PARTNERSHIPS UPWAVE NEW YORK, NY Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and […]

CynCity

Cynsiders