Friday October 17, 2025 How Smart Curation Helps SMBs Win In A Fragmented CTV Landscape CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad spend is projected to rise another 16% this year to $26.6 billion, according to the IAB. But […]
Thursday October 16, 2025 Viamedia All In On AI with Brand and Platform Refresh Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem. The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage […]
Tuesday October 14, 2025 Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend […]
Thursday October 9, 2025 TV’s Powerful Halo Effect: What It Is, How To Measure It And How You Can Harness It You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe even against the recommendation of your CEO or board – and included […]
A CYNOPSIS MESSAGE FROM OMEDA Monday July 7, 2025 Broadcast Meets Newsletters: A Strategic Gateway to Audience Insights By E.B. Moss The math is brutal for broadcasters today: anonymous ratings data offer how many and perhaps where people watched, but precious little about who those people actually are. Meanwhile, digital publishers have been swimming in […]
Tuesday June 24, 2025 Top Takeaways from Cannes 2025 Cannes 2025 felt different this year – and the senior executives who were there noticed. The cocktails and caftans still flowed, but the discussions were seemingly less on creative more on tech in the “real world.” As Omnicom Chief Communications Officer Joanne Trout put it, “another […]
A CYNOPSIS MESSAGE FROM LOCALITY Monday June 16, 2025 Navigating the Digital Highway: Locality’s GPS for Local Advertising Success By E.B. Moss On the road to local advertising, marketers are getting “closer to homes” as all signs are pointing to increased revenue and easier navigation. We can thank organizations like Locality for helping […]
WBD Splitting Into Two Separate Companies Warner Bros. Discovery is splitting into two publicly traded companies. The Streaming & Studios company will consist of Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, and HBO Max, as well as their film and television libraries. Global Networks will include entertainment, sports and news television […]
A CYNOPSIS MESSAGE FROM A+E GLOBAL MEDIA Thursday May 8, 2025 Decoding the Digital Gold Rush By E.B. Moss Given it’s the 17th year of the IAB NewFronts, some might wonder what could possibly be new. But as IAB’s CEO David Cohen remarked during the opening session, “Everything is new. New consumer trends, […]
Friday May 2, 2025 Thinking Big at Possible 2025 By E.B. Moss Possible, now in its third year, is rapidly establishing itself as must-attend event for professionals in the media, marketing and, especially, ad-tech space. A wave of more than 5,000 attendees headed to the beach – Miami Beach – swelling numbers over the sophomore […]
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