Special Editions

07/21/22: Acast has signed an agreement

A CYNOPSIS MESSAGE FOR THAT BIG TV CONFERENCE   Thursday July 21, 2022 NOW HEAR THIS… Acast has signed an agreement to acquire podcast database Podchaser, which will continue to operate as a separate brand and independent business. “As true champions of open podcasting, Acast and Podchaser combined will a accelerate the innovation […]

07/13/22: Cynopsis Presents: Roku Launches Product Suite To Help Publishers Optimize Shift To Streaming

A CYNOPSIS MESSAGE FROM ROKU   Wednesday July 13, 2022 Dynamic Linear Ads, Data Insights and New OneView Tools Debuting This Summer Cathy Applefeld Olson Television, and television advertising, are racing into the streaming realm. Steeped in evolving consumer viewing habits, accelerated by the pandemic and fortified by rapidly changing business models, streaming […]

06/23/22: You’re invited to “Sunday Supper” podcast

You're invited to "Sunday Supper" podcast

Thursday June 23, 2022 NOW HEAR THIS… Higher Ground, President Obama and Michelle Obama’s production company, has signed a first-look deal with Amazon’s Audible. “We are so proud of the stories we have been able to tell at Higher Ground, and there’s no one we’d rather write our next chapter with than Audible,” said Michelle […]

06/16/22: Canoe: A ‘Simplification Layer’ For Programmers, Advertisers and MVPDs

A CYNOPSIS MESSAGE FROM CANOE VENTURES   Thursday June 16, 2022 Ad Tech Company Expands DAI, Linear Addressability, Programmatic VOD Cathy Applefeld Olson The opportunities for programmers and advertisers to optimize today’s robust video ecosystem are vast. But so, too, are the challenges that accompany a fragmented marketplace fraught with incompatible backend infrastructure. […]

Cynopsis Presents: A New Chapter for Warner Bros. Discovery

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY   Tuesday May 17, 2022 With Sports, Streaming and New Ad Products, Warner Bros. Discovery Has a Seat at the Winners’ Table Cathy Applefeld Olson Newly merged and ready for deal-making, Warner Bros. Discovery is heading into the Upfront market with a show-stopping statistic: During March […]

05/13/22: Cynopsis Presents: Vevo: Eye Candy for Advertisers

A CYNOPSIS MESSAGE FROM VEVO   Friday May 13, 2022 Vevo: Eye Candy for Advertisers Network’s ‘Next Episode’ Includes Innovative Ad Products, New User Experiences, Multicultural Reach Cathy Applefeld Olson Vevo is turning up the volume with an Upfront pitch to help advertisers unlock the power of music videos through its expansive FAST […]

Cynopsis Special Report – Finally: End-to-End Media Workflow Solutions Debunked!

Friday March 25, 2022 Finally: End-to-End Media Workflow Solutions Debunked! Kaneisha Montague As video quality, size, and consumer demand continue to increase, and media operations grow more complex, an open ecosystem can help capitalize on the true value of data. In our March 24 webinar, moderator, Noah Gusdorff, President/CEO at Creative Mobile Solutions and experts […]