A CYNOPSIS MESSAGE FROM REELZ Tuesday April 22, 2025 REELZ Turning: A Strategic Evolution and Scott Kohn’s Vision REELZ Bucks the Trend By E.B. Moss We’ve all read that the “media landscape is ever-evolving.” We know that adaptability and innovation are essential for the video industry. How do you navigate change in positioning, […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Wednesday April 9, 2025 Advertisers Continue to Come Home To Family Entertainment Television By Cathy Olson Between ever-shifting targets in the connected TV realm, escalating CPMs, and continued mergers and consolidation, navigating today’s television landscape can be an exercise in uncertainty for advertisers. That’s why a […]
Tuesday March 18, 2025 CTV Connect 2025: Key Takeaways from the Industry’s Leaders By E.B. Moss Connected TV (CTV) is no longer the future—it’s the present. Over two packed days at CTV Connect, media leaders, brand marketers, and tech innovators gathered to cheer the industry’s opportunities and address the obstacles, from transparency and measurement gaps […]
A CYNOPSIS MESSAGE FROM A+E GLOBAL MEDIA Monday March 10, 2025 A+E Global Media: Simply Powerful By E.B. Moss What’s in a name? For what used to simply be A+E Networks, a lot. One of the media industry’s most established players has entered a new chapter in its history of groundbreaking achievements, reflected […]
A CYNOPSIS MESSAGE FROM DISNEY Wednesday January 8, 2025 Retail Media, News, and Next-Gen Advertising Take Center Stage By E.B. Moss CES may be about seeing the most cutting edge consumer tech, but Consumer Technology Association CEO, Gary Shapiro, wants attendees to see the personal connections, too. “Technology and humanity intersect,” he stressed […]
A CYNOPSIS MESSAGE FROM DISNEY Tuesday January 7, 2025 CES 2025: Where Tech Meets Media, Marketing, and Entertainment By E.B. Moss By the time the neon lights of Las Vegas are visible against the night sky this Friday, another Consumer Electronics Show will be over, having enlightened some 130,000 attendees, thanks to more […]
Monday December 30, 2024 What trends, challenges and opportunities lie ahead in 2025? Experts offer insights on navigating a dynamic environment. Think fast. Generative AI is poised to significantly impact the advertising industry in 2025 and beyond. Our recent 5 Factors for 2025, which gathered insights from industry leaders, revealed mixed opinions on AI. Some […]
A CYNOPSIS MESSAGE FROM PREMION Monday December 23, 2024 Winning CTV Strategies in a Shifting Advertising Marketplace 2024 has emerged as a standout year for advertising, driven by tentpole sporting events and the elections, with CTV attracting more ad dollars than ever before. As we close out the year, we caught up with […]
A CYNOPSIS MESSAGE FROM KARGO Tuesday November 19, 2024 How Kargo and Digitas Help Diverse Influencers and Content Creators Reach Broader Audiences By Maureen Morrison In recent years, there has been a concerted effort by Marketers to include diverse-owned publishers as part of their media buys after having been previously overlooked from lack […]
A CYNOPSIS MESSAGE FROM UP Entertainment Friday November 1, 2024 Holiday Programming Guide 2024 From timeless Christmas classics to festive premieres, there’s something for everyone to help celebrate the season. Welcome to Cynopsis’ annual listing of holiday specials, episodes and films, running through January 1. Happy viewing! (To update a […]
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