Acast announced the launch of Acast Marketplace, for global buying across every podcast platform. Through Acast Marketplace, brands can access ads, sponsorship, and branded content.
“The launch of Acast Marketplace is a significant moment for us,” said Joe Copeman, Global SVP of Sales. “We’ve invested five years in understanding and educating on how and whypodcast advertising works — including what best practice looks like for brands and creators, and what listeners are most receptive to.
“Acast Marketplace sets a new standard for the entire podcast industry by bringing everything we do for advertisers under a single, easy-to-access umbrella. No other podcast company offers the same level of reach, the same global scale, or the same level of experience — across any and every podcast platform and device — as we do.”
Acast invented dynamic ad insertion in podcasts in 2014, and is now present in 13 markets worldwide; the IAB and PwC predicts global podcast ad revenue will exceed $1b by 2021.