Acast Launches Global Podcast Marketplace

Acast announced the launch of Acast Marketplace, for global buying across every podcast platform. Through Acast Marketplace, brands can access ads, sponsorship, and branded content.

“The launch of Acast Marketplace is a significant moment for us,” said Joe Copeman, Global SVP of Sales. “We’ve invested five years in understanding and educating on how and whypodcast advertising works — including what best practice looks like for brands and creators, and what listeners are most receptive to.

“Acast Marketplace sets a new standard for the entire podcast industry by bringing everything we do for advertisers under a single, easy-to-access umbrella. No other podcast company offers the same level of reach, the same global scale, or the same level of experience — across any and every podcast platform and device — as we do.”

Acast invented dynamic ad insertion in podcasts in 2014, and is now present in 13 markets worldwide; the IAB and PwC predicts global podcast ad revenue will exceed $1b by 2021.

Related Stories

04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]