Wednesday September 4, 2024 A campaign from the California Milk Processor Board sends the message that “Real is Back.” Created by Gallegos United and produced by Oak Leaf Productions, the campaign, which includes broadcast and digital as well as OOH, started rolling out last month in California. Nonprofit StoryCorps has launched a new campaign, “NYC […]
Wednesday August 21, 2024 Out of home advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, to $2.78 billion, based on figures released by the Out of Home Advertising Association of America. Digital OOH, which accounted for 34% of quarterly sales, increased 7.5% from a year ago. The Transit […]
Wednesday August 7, 2024 Video continues to represent a material portion of programmatic OOH spending, comprising 43% of spend on video-enabled screens, according to Place Exchange’s H1 2024 Programmatic OOH Trends Report. Other takeaways include: · Outdoor (including billboards and street furniture) remained the largest venue category, with 60% of spend, followed by Retail at […]
Wednesday July 24, 2024 The “DPAA 2024 Omnichannel Decision-Makers Study,” conducted by Advertiser Perceptions and sponsored by Kochava, found that eight in 10 respondents will recommend digital-out-of-home to be part of their media plans over the next 12 months, with 96% of marketers and agencies planning to increase or maintain spending in the next 12 […]
Wednesday July 10, 2024 Sphere marked the one-year anniversary of the Exosphere’s first illumination on July 4th with a Vegas celebration that included a fleet of drones, and the launch of two new features: “XO Stream” presented by Verizon, an official livestream of the Exosphere on thesphere.com, and “XO Audio,” audio synced to content on […]
Wednesday June 26, 2024 If you can’t stand the heat …read a billboard. Over 100 digital billboards across Phoenix displayed local heat relief resources starting last week, courtesy of a partnership between Maricopa County, Clear Channel Outdoor, the Maricopa Association of Governments and the City of Phoenix. “Working with our partners, we’ve expanded hours at […]
Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]
Wednesday May 29, 2024 Retail media networks over-index for media quality in terms of brand suitability and ad fraud, according to DoubleVerify’ s eighth annual Global Insights Report, with fraud rates 31% lower than the DV overall fraud benchmark and brand suitability violations lower by 10% than the DV overall brand suitability benchmark. “As retail […]
Wednesday May 15, 2024 Lamar Advertising Company selected Vistar’s content management software, Cortex, to power its network of DOOH billboards across the U.S. Lamar offers advertisers nearly 5,000 displays serving over 5 billion weekly impressions. “Lamar’s nationwide footprint, paired with the sheer size of its digital billboards, allows advertisers to reach consumers with unparalleled creative […]
Wednesday May 1, 2024 Today, National Heatstroke Prevention Day, the Ad Council, the National Highway Traffic Safety Administration (NHTSA), and Chemistry are launching new PSAs to educate parents and caretakers on the deadly dangers of hot cars – and DOOH is an integral part of the “Never Happens” effort. “For this campaign, OOH is a […]
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