Digital

Wednesday October 30, 2024 This will be your final Cynopsis DOOH newsletter. We’ve loved exploring the DOOH landscape, so this is not goodbye – moving forward, we’ll be including DOOH news in our daily edition. Before we go, some thoughts about the future of the business. Vistar Media CEO Michael Provenzano offered his take on […]

Wednesday October 16, 2024 Teams led by DPAA Global, The Out of Home Advertising Association of America, Solomon Partners and Cycle for Survival are participating in Roadblock Cancer this week during Out of Home New York. Roadblock Cancer is part of a collaborative effort to support Memorial Sloan Kettering’s Cycle for Survival, a fundraising program […]

Wednesday October 2, 2024 Billups announced the launch of contextual and creative attention metrics for OOH media. The AI-based billups Analytics™ Attention Dashboard is a privacy-compliant platform that provides depth to the quality of OOH impressions, evaluating and adjusting for site-specific features that may impact a viewer’s ability to see and recall an ad. The […]

Wednesday September 18, 2024 Three days after Taylor Swift endorsed Kamala Harris for president, digital billboards in NYC and Nevada were posted referencing the singer. In Times Square, a billboard reads, “We’re in our Kamala era” (Swift, of course, is in the midst of her Eras Tour). Another image has lyrics from Swift’s album, Reputation: […]

Wednesday September 4, 2024 A campaign from the California Milk Processor Board sends the message that “Real is Back.” Created by Gallegos United and produced by Oak Leaf Productions, the campaign, which includes broadcast and digital as well as OOH, started rolling out last month in California. Nonprofit StoryCorps has launched a new campaign, “NYC […]

Wednesday August 21, 2024 Out of home advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, to $2.78 billion, based on figures released by the Out of Home Advertising Association of America. Digital OOH, which accounted for 34% of quarterly sales, increased 7.5% from a year ago. The Transit […]

Wednesday August 7, 2024 Video continues to represent a material portion of programmatic OOH spending, comprising 43% of spend on video-enabled screens, according to Place Exchange’s H1 2024 Programmatic OOH Trends Report. Other takeaways include: · Outdoor (including billboards and street furniture) remained the largest venue category, with 60% of spend, followed by Retail at […]

Wednesday July 24, 2024 The “DPAA 2024 Omnichannel Decision-Makers Study,” conducted by Advertiser Perceptions and sponsored by Kochava, found that eight in 10 respondents will recommend digital-out-of-home to be part of their media plans over the next 12 months, with 96% of marketers and agencies planning to increase or maintain spending in the next 12 […]

Wednesday July 10, 2024 Sphere marked the one-year anniversary of the Exosphere’s first illumination on July 4th with a Vegas celebration that included a fleet of drones, and the launch of two new features: “XO Stream” presented by Verizon, an official livestream of the Exosphere on thesphere.com, and “XO Audio,” audio synced to content on […]

Wednesday June 26, 2024 If you can’t stand the heat …read a billboard. Over 100 digital billboards across Phoenix displayed local heat relief resources starting last week, courtesy of a partnership between Maricopa County, Clear Channel Outdoor, the Maricopa Association of Governments and the City of Phoenix. “Working with our partners, we’ve expanded hours at […]