Cynopsis Digital Out of Home 09/04/24: Milk gets real; Grey Goose partners with tennis star Frances Tiafoe

Wednesday September 4, 2024

A campaign from the California Milk Processor Board sends the message that “Real is Back.” Created by Gallegos United and produced by Oak Leaf Productions, the campaign, which includes broadcast and digital as well as OOH, started rolling out last month in California.

Nonprofit StoryCorps has launched a new campaign, “NYC Stories,” celebrating the diverse and vibrant lives of everyday New Yorkers. The campaign leverages over 4,000 LinkNYC screens positioned across more than 3,200 blocks in all five boroughs.

Veridooh announced a partnership with Place Exchange that makes Veridooh’s SmartCreative verification technology available for all programmatic OOH buyers leveraging Place Exchange’s SSP. Veridooh uses independently collected campaign data through its patented SmartCreative technology to verify against campaign impression goals and targeting conditions.

Grey Goose vodka, official vodka of the US Open, has partnered with tennis star Frances Tiafoe for their new campaign, which includes OOH along with content and social assets. Tiafoe is seen enjoying US Open crowd favorite cocktail Honey Deuce (vodka, lemonade, raspberry liqueur, and tennis-inspired melon balls, in case you’re interested) in an OOH spot in Times Square.

Xibo has partnered with Sony Professional Displays & Solutions to combine Sony’s Cloud API and Zero-Touch Provisioning with Xibo’s CMS to make it easier for businesses to deploy, scale, and manage their signage network remotely. Zero-Touch Provisioning enables non-technical Xibo users to deploy, scale, and manage their displays and signage remotely from the Xibo CMS, eliminating the need for tools such as remote controller operations and USB sticks.

The Out of Home Advertising Association of America (OAAA) in collaboration with its Digital Billboard Committee has added a section to its Digital Billboard Security Guidelines called “Human Approval of Content for Digital Displays.” Human review, aimed at ensuring the integrity and appropriateness of content on digital displays, should be performed by as many people and departments within an OOH company as possible, from sales and graphic design to IT and operations, say the guidelines.

A CYNOPSIS MESSAGE FROM DPAA Global

DPAA Global
UPCOMING EVENTS
Research Webinar. [9/11]
Results from latest DPAA Omnichannel Study – Register HERE.
Women’s Empowerment Webinar. [9/17]
Navigating Microaggressions at work – Register HERE.
DPAA Global Summit. [10/15]
Explore the future of DOOH with leaders from GM, Mastercard, Danone and others – Register HERE.

SNAPSHOT

The global Out-of-Home advertising market is evolving rapidly and is set for a major transformation, according to DataM Intelligence’s new market report. Fueled by the increasing adoption of digital formats, particularly digital billboards, and innovative mediums such as vehicle wrapping and transit advertising, the market is set to cross $11 billion by 2030, growing at a CAGR of more than 13%.

Geographically, North America remains a dominant force in the market, supported by its advanced infrastructure and early adoption of digital OOH formats. With increasing urbanization and infrastructure development, Asia-Pacific is expected to witness rapid expansion and emerge as the largest region by 2030. Adoption of emerging tech such as big data analytics and AI-integration is enabling more precise targeting and real-time performance measurement, making OOH advertising more efficient and appealing to advertisers seeking to optimize their campaigns.

“We are witnessing a paradigm shift in out-of-home advertising,” Moïn Mohammed, Principal Consultant, DataM Intelligence, tells Cynopsis. “As digital formats and innovative mediums take center stage, we are seeing a shift towards smarter, more impactful campaigns. The integration of emerging tech such as AI is not just enhancing efficiency; it is setting a new standard for precision and engagement. As much as the industry is focused on visibility, it is also building on connectivity and real-time impact.”

TRANSIT

Nickelytics, provider of OOH advertising solutions, has acquired TRUCKADS, provider of truck-side advertising and fleet graphic services. “TRUCKADS’ strong track record in mobile advertising, combined with our advanced advertising technology, will allow us to deliver unprecedented value and innovative solutions to our clients,” said Judah Longgrear, CEO of Nickelytics. “Together, we are poised to set new standards in the OOH advertising industry and provide unprecedented value in truck-side advertising for our clients.”

Cynopsis BIG TV Summit: New Strategies to Reach Target Audiences

Are you ready for the future?

Retail media spending is on track to surpass linear TV in just a few years. By the end of 2024, it will represent a fifth of all US ad spend, with 64% of US retailers planning to launch a retail media network. How are you adapting to this seismic shift? Join us at the BIG TV Summit on September 18th for an in-depth exploration of pivotal trends, and gain the knowledge you need to drive success well into 2025.

REGISTER NOW

GOING GLOBAL

Samsung Display showcased its “stretchable display,” featuring microLED technology, during the “K-Display2024” exhibition in Seoul. The display can stretch up to 1.25 times its original size, while maintaining gaming monitor-level resolution (120 PPI). “Unlike LCDs, OLEDs offer many areas for differentiation, such as form factor, ultra-low power consumption, performance, and quality,” said Choi Joo-sun, president and CEO of Samsung Display, at the exhibition. “Our goal is to lead the competition with China by focusing on premium products.”

LEDDREAM Group installed Barcelona’s first large-format outdoor LED screen on the America’s Cup Experience façade. Mounted on the exterior of the IMAX building at Port Vell, the screen captures the action in high definition and is a key feature of the competition, which is expected to generate around €1.115 billion, including spending by local and international visitors, team investments, and pre-event expenses.

Quebecor Media, through its Quebecor Out-of-Home division, has reached an agreement in principle with Media Group Inc. to acquire NEO-OOH’s Canada-wide out-of-home advertising business. When the deal closes, Quebecor Out-of-Home’s footprint will expand to more than 17,000 advertising faces across Canada.

Cynopsis Team

Robbie Caploe
VP/Group Publisher
[email protected]

Lynn Leahey
Editorial Director
[email protected]

Kerry Smith
Division President
Access Intelligence

Albert Nassour
Executive Director of Sales
917-545-3129
[email protected]

Stephanie Cronk
Senior Marketing Director
[email protected]

Cynopsis Job Listings Sales
Rob Hudgins

Cynopsis General Inquiries
[email protected]

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »

Job of the day

DIRECTOR OF DIGITAL MEDIA
CSI SPORTS
JERSEY CITY, NEW JERSEY
Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE

INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE

NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE

PRODUCER >>
TSR STUDIOS/LOS ANGELES, CA: Help build programming and shows for our digital and social media pages as well as have knowledge of the latest and greatest in social media, and emerging technology. The ideal candidate has a successful background in physical video production and an obsession with storytelling and creating content. You will also develop and edit video content. Full info HERE

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC
Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE

DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE

LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE

PAID SEARCH SPECIALIST >>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE
Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

DIRECT RESPONSE ACCOUNT EXECUTIVE
TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE

CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTOMER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE