Cynopsis: Digital

Cynopsis Digital Out of Home 07/10/24: Sphere introduces new features; Vistar Media launches political inventory targeting solution

Wednesday July 10, 2024 Sphere marked the one-year anniversary of the Exosphere’s first illumination on July 4th with a Vegas celebration that included a fleet of drones, and the launch of two new features: “XO Stream” presented by Verizon, an official livestream of the Exosphere on thesphere.com, and “XO Audio,” audio synced to content on […]

Cynopsis Digital Out of Home 06/26/24: Clear Channel Outdoor helps Phoenix stay cool; Opt-out tool updated

Wednesday June 26, 2024 If you can’t stand the heat …read a billboard. Over 100 digital billboards across Phoenix displayed local heat relief resources starting last week, courtesy of a partnership between Maricopa County, Clear Channel Outdoor, the Maricopa Association of Governments and the City of Phoenix. “Working with our partners, we’ve expanded hours at […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

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Cynopsis Digital Out of Home 05/29/24: IAB launches DOOH playbook; StreetMetrics gets moving; It’s a wrap for PepsiCo

Wednesday May 29, 2024 Retail media networks over-index for media quality in terms of brand suitability and ad fraud, according to DoubleVerify’ s eighth annual Global Insights Report, with fraud rates 31% lower than the DV overall fraud benchmark and brand suitability violations lower by 10% than the DV overall brand suitability benchmark. “As retail […]

Cynopsis Digital Out of Home 05/15/24: DOOH ranks as medium most likely to drive consumers to action; Geopath adds to Board

Wednesday May 15, 2024 Lamar Advertising Company selected Vistar’s content management software, Cortex, to power its network of DOOH billboards across the U.S. Lamar offers advertisers nearly 5,000 displays serving over 5 billion weekly impressions. “Lamar’s nationwide footprint, paired with the sheer size of its digital billboards, allows advertisers to reach consumers with unparalleled creative […]

Cynopsis Digital Out of Home 05/01/24: Spotify digital ads target NewFronts crowd; Ad Council aims to educate with “Never Happens” campaign

Wednesday May 1, 2024 Today, National Heatstroke Prevention Day, the Ad Council, the National Highway Traffic Safety Administration (NHTSA), and Chemistry are launching new PSAs to educate parents and caretakers on the deadly dangers of hot cars – and DOOH is an integral part of the “Never Happens” effort. “For this campaign, OOH is a […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis Digital Out of Home 04/03/24: Walmart ups its retail media game; Cognitiv offers “More”; Uber circles baseball stadiums

Wednesday April 3, 2024 Attention shoppers! Walmart upping its retail media game, expanding the options it offers advertisers on Walmart Connect. That includes introducing in-store campaign management to the Walmart Ad Center, starting with TV Wall ads. Brand Shop capabilities will include video, new templates and expanded discoverability. Later this year, partners will be able […]

Cynopsis Digital Out of Home 03/20/24: OOH ad spend on the rise; Digital signage malfunction closes McDonald’s

Wednesday March 20, 2024 OUTFRONT Media is expanding its rollout of programmatic in New York City’s MTA system, with the potential to reach more than four million daily trips from New Yorkers and tourists along with commuter rail stations in the surrounding areas. Advertisers will also be able to programmatically access thousands of Liveboards inside […]

Cynopsis Digital Out of Home 03/06/24: New York Penn Station lights up with DOOH; Say cheese! Trooh Media acquires Cheddar’s college screens

Wednesday March 6, 2024 Trooh Media has acquired CheddarU’s large format digital screens on college campuses. The deal gives Trooh Media exclusive access to over 900 screens across 325 US college campuses. “This acquisition is a nice complement to our existing network of schools and gives Trooh access to new campuses across the country,” said […]

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