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Video continues to represent a material portion of programmatic OOH spending, comprising 43% of spend on video-enabled screens, according to Place Exchange’s H1 2024 Programmatic OOH Trends Report. Other takeaways include:
· Outdoor (including billboards and street furniture) remained the largest venue category, with 60% of spend, followed by Retail at 13%, Transit at 9%, and Entertainment at 8%.
· Overall, the number of programmatic OOH screens increased by 17%, driven mainly by deployments at entertainment, retail, transit, and health locations.
· Programmatic OOH continues to transact predominantly via Private Marketplace (PMP) deals, representing 93% of H2 2023 spend, given the high levels of campaign flexibility, price transparency, and media quality offered to buyers.
The DOOH market will reach $69.1 billion by 2032, with a CAGR of 11.4% from forecast 2024-2032, projects an SNS Insider report. The ability to deliver dynamic content and engage audiences in real time, along with the increase in the use of digital screens at airports are helping to drive the DOOH market’s growth. Other factors include growing urbanization and rising infrastructure development over the forecast period. |
 LG Electronics is introducing its advanced Anti-Discoloration™ technology for outdoor digital signage. Verified by testing organization UL Solutions, LG’s new tech helps prevent “screen-yellowing,” caused by prolonged exposure to sunlight. LG is the first company to achieve UL verification for the display anti-discoloration characteristic technology for digital signage. “Our UL Verification of products with Anti-Discoloration™ technology actively reinforces the performance and quality of our digital signage products,” said Paik Ki-mun, SVP and Head of the Information Display business unit of LG Business Solutions Company. “Through targeted research and development programs, we will continue to identify and resolve any inconveniences that detract from the overall LG digital signage experience, thereby continuously enhancing customer satisfaction and trust.”
Registration is now open for the DPAA Global Summit in NYC, once again taking at Pier Sixty on October 15. Topics include retail media, video everywhere, programmatic transparency, innovative screen solutions, sustainability, and more, with fireside chats that include General Motors, Danone, IPG, Omnicom – for starters. Barry Frey, DPAA President and CEO, gets specific about what to expect this time around.
Cynopsis: How have you seen the DOOH business evolve over the past year, and how does programming for the summit reflect that?
Barry Frey: Innovation and Accountability are two strong industry themes this year. On one hand the capabilities of networks and screen providers are at an all time high – 3D, projection mapping, innovative DOOH/phone/mixed reality tech, etc. Buyers are also concerned with accountability in all of its forms, from sustainable solutions to programmatic transparency to verification. Important industry themes such as these inform not only our speaker selection and briefings but give our members and the industry as a whole important guidance for business goals and strategies.
Cynopsis: What changes to the event will we see this year?
Barry Frey: The DPAA Summit is the global meeting point for about 1,000 leaders in the DOOH space. As such the networking and dealmaking at this event are second to none. This year we will have more opportunities for face to face interaction during the event.
Cynopsis: What are you most excited about this time around?
Barry Frey: The level of knowledge the speakers have about DOOH. A number of this year’s speakers know our industry well, yet have omnichannel roles. As such their presentations and fireside chats will underscore our ongoing theme that DOOH is in fact a growing and more integrated part of today’s holistic media strategies. |
 Last week, American Values 2024 deployed “Only Kennedy Can Beat Trump” ads across NYC and Washington, DC. The displays included mobile billboard trucks making stops at the NYC headquarters of Fox News, CNN, NBC, and ABC. In DC, 95 static billboards were displayed through August 2, and a fleet of six billboard trucks circumnavigated the city eight hours daily. |
| A CYNOPSIS MESSAGE FROM DPAA Global |
DPAA Global
UPCOMING EVENTS
Research Webinar. [9/11]
Results from latest DPAA Omnichannel Study – Contact DPAA.
Women’s Empowerment Webinar. [9/17]
Navigating Microaggressions at work – Contact DPAA.
DPAA Global Summit. [10/15]
Explore the future of DOOH with leaders from GM, Danone and others – Register HERE. |
| TRANSIT
DOOH supply-side platform VIOOH is collaborating with Intersection, the experience-driven out-of-home media and technology company, to enable buyers to programmatically access Intersection’s over 6,500 street and transit screens in 13 designated market areas and 90 airports through VIOOH’s real-time Trading Manager platform. “Our media is located in well-travelled locations and can connect brands with the right audience,” said Chris Grosso, CEO at Intersection. “The integration with VIOOH will bring even more opportunities for brands to engage with diverse audiences, and buy and measure out-of-home media in the same way as online, mobile, and other digital media.” |
 The most recent digital display to come from the partnership between Daktronics and Open Media in England is a new LED installation at BOXPARK Liverpool. It’s the company’s first BOXPARK location outside of London, and the first installation using Daktronics’ EcoSmart features, which can provide energy savings of up to 50%. “The BOXPARK Liverpool site marks an exciting development in our work with Daktronics, being the first site and media owner in England to fully use the EcoSmart offering. With advanced louvers and improved power supplies, the product aligns perfectly with our sustainability goals as a business, while still delivering the fantastic image quality that we are renowned for in the market,” said Open Media’s Founder and CEO Mike Smith. |
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| Cynopsis BIG TV Summit: New Strategies for Reaching Target Audiences
Speaking sponsorships selling quickly! Act fast
Establish yourself among the industry’s most impactful agencies, brands, and networks by amplifying your influence, spotlighting your expertise and illuminating your brand. Want to know more?
CONTACT ALBERT NASSOUR, EXECUTIVE DIRECTOR OF SALES |
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| Vistar Media, together with PRODOOH, Vistar’s programmatic OOH activation team in Latin America, announced its official expansion in Brazil. Vistar is extending its SSP to media owners and DSP to buyers, in addition to dedicated activation and educational support to enable execution of OOH advertising campaigns. “Brazil’s advertising market has untapped potential, presenting brands with a unique local audience to reach across a variety of premium DOOH screens,” said Eugenie Chen, SVP, Strategy & Partnerships at Vistar Media. “Now, with our technology and programmatic expertise, advertisers can more confidently and easily run their DOOH campaigns to be more targeted and impactful than ever before.” |
 Comedic campaign UK’s Jaffa Cakes scored the highest scores ever for long-term commercial effectiveness in OOH advertising, according to System1. “We’re a cake You Biscuit” scored 5.0 out of 5.9 stars, while “Clue’s On the Box” scored 4.9, matching some of the most effective TV advertising. Jaffa achieved 2-second brand recall of 88%, double the norm for outdoor campaigns. The creative’s success is attributed to strong distinctive assets, minimal high-impact copy, and large logo placement, all features known to drive brand recognition, as identified by System1 and JCDecaux in their latest research. “A first-class example of how to build brand on one of the last standing truly broad-reach mediums, out of home,” said Andrew Tindall, SVP, Global Partnerships, System1. “Playing off a long-standing idea that’s come from the consumer in a simple, emotional and visual way.” |
 Visual Vibe, a subsidiary of iCreate Limited, is the official digital out-of-home broadcaster for the Paris 2024 Olympic Games via a partnership with International Media Content & SportsMax. Visual Vibe is broadcasting key Olympic events at four prime locations across Jamaica, utilizing P6 screens. “We are thrilled to bring the excitement of the Paris 2024 Olympics directly to the Jamaican public,” said Tyrone Wilson, executive chairman of iCreate. “Visual Vibe has invested over US$50,000 to upgrade our flagship location with state-of-the-art P6 screens, providing the best digital outdoor screen quality in Jamaica.”
Japan’s Docomo has signed an agreement with Vietnam’s DatVietVAC and DatVietOOH to establish a joint venture company, Vie Board Corporation. The new company will create an impression-based DOOH advertising business, including media management, planning, sales, and distribution, combining Docomo’s data-science technology with DatVietVAC and DatVietOOH’s DOOH media in city centers, railway stations, and train cars in Vietnam. |
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NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE
SR ACCOUNT DIRECTOR DR SALES
FAMILY ENTERTAINMENT TV
NYC
Responsible for the sale of all short form and paid programming time on Family Entertainment Television (FETV) and Family Movie Classics (FMC) as well as establish and expand advertising partnerships, through existing client relationships and prospect new business and work with SVP to forecast, track sales performance and exceed revenue goals. Full info HERE
PRODUCER >>
TSR STUDIOS/LOS ANGELES, CA: Help build programming and shows for our digital and social media pages as well as have knowledge of the latest and greatest in social media, and emerging technology. The ideal candidate has a successful background in physical video production and an obsession with storytelling and creating content. You will also develop and edit video content. Full info HERE
ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC
Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE
DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE
LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE
PAID SEARCH SPECIALIST >>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE
Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE
MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE
TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE
DIRECT RESPONSE ACCOUNT EXECUTIVE
TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE
CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE
DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE
VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE
ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE
PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE
PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE
PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE
SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE
DIRECTOR, CUSTOMER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE
SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE
FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE
SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE
SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE
ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE
ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE
VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE
ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE
SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE
DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE
ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE
TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE
BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE
TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE
EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE
EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE |
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