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 IN THE NEWS |
Linear TV remains the most important influence among a variety of different media platforms through consumers’ purchase decision process, according to a study released by TVB. “The 2025 Purchase Funnel Study,” conducted by GfK/NiQ, analyzed the behavior of consumers exposed to advertising across six categories through any of 20+ media platforms. Key findings include:
· Among respondents who cited TV as the most important for awareness, seven out of ten respondents chose broadcast TV versus cable.
· At 68%, TV is the top platform for exposure to advertising – about three times that of each of the next five runners up.
· Exposure to a media platform is not a guarantee of consumer importance, except for TV.
· Broadcast TV is the primary source of news.
· Local broadcast TV news is #1 for trust among media platforms. Social media is the least trusted.
· 82% of total respondents said that linear TV ads influence their online search selections. |
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| Prime Video canceled “Cruel Intentions” after one season. The drama, produced by Sony Pictures Television, Amazon MGM Studios, and Original Film, was an adaptation of the 1999 film.
While the majority of CTV viewers say they use their mobile phones to make a purchase after seeing a TV ad, 60% would save their shipping and payment details on their TV for quick checkout. So says a study from LG Ad Solutions, “The Shoppable TV Report: 2025 and Beyond,” tracking the evolving habits of consumers and their preferences towards shoppable TV advertising. Highlights of the report include:
· When asked how they’d like to complete purchases via TV, 62% of CTV viewers would use their voice to add products through a smart home device.
· Top drivers of TV ad purchases include discounts or promotions (57%), product features (42%), demonstrations of product use (36%), and attractive visuals (32%).
· Dynamic creative, time-sensitive, special offers and click to on-screen landing pages can help drive 2-5X lift in brand consideration and purchase intent (compared to US benchmarks).
“While secondary screens like mobile devices remain integral to shopping and the broader advertising ecosystem, it’s clear consumers want more when it comes to TV,” said Monica Longoria, Head of Marketing Insights at LG Ad Solutions. “Emerging technologies are set to drive this next wave of innovation – eliminating friction and paving the way for a more seamless, intuitive shoppable TV experience.”
Netflix reports it has sold out its ad inventory for “WWE RAW” title sponsorships. Advertising partners include presenting sponsor Snickers, as well as MinuteMaid, Cricket Wireless, and Wingstop, and others throughout the next few quarters. “RAW” has consistently landed in Netflix’s Top 10, averaging over 2 million views per episode.
Viewership for women’s sports leaped 131% in 2024, with a 56% year-over-year increase in ad impact. That data comes from EDO’s 2025 Women’s Sports TV Outcomes Report, whose findings also include:
· Women’s sports ads drove 40% more ad impact than the average primetime ad in 2024.
· Ads during the 2024 WNBA playoffs were 24% more effective than those during the average primetime program — up 11% year-over-year. Spots during the NCAA tournament were 18% more effective than the primetime average.
· The 2024 NCAA Women’s Volleyball Championship Game between Penn State and Louisville was 51% more effective for advertisers than the average primetime program – making it the #1 most effective women’s sports TV program in 2024. Women’s college gymnastics and college lacrosse posted annual ad effectiveness growth of 15% and 26%, respectively.
· Brands generated strong results when airing ads featuring women athletes and sports themes during games. CarMax was 185% more effective than the average WNBA advertiser via ads that featured a quartet of the league’s stars.
“Women’s sports are officially a business imperative,” said Laura Grover, SVP, Head of Client Solutions at EDO. “It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact.”
MSNBC has filled another seat at “The Weekend.” Washington Post columnist and frequent MSNBC guest Catherine Rampell is joining Ayman Mohyeldin and another to-be-named co-host on the 6p-9p show. Rampell is expected to start this spring. |
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| PRODUCTION & DEVELOPMENT |
| We TV ordered a second season of docuseries “The Braxtons.” The season is currently in production and slated to premiere this fall.
Yes Studios drama series Your Honor will receive its next adaptation in Ukraine. 1+1 Ukraine channel will be adapting the format as a 16-part series. |
| NEW & RETURNING SERIES |
 Season four of HBO’s “Hacks” kicks off Thursday, April 10 at 9p. The ten-episode season debuts with two episodes, then one episode a week for four weeks. Episodes seven and eight debut together on May 15, followed by episode nine on May 22.
Hearst Media Production Group’s “The Visioneers with Zay Harding” will air weekend mornings on starting Saturday, April 5 as part of the CBS WKND educational/informational programming block. The eco-adventure series is hosted by Harding, known for PBS series “Globe Trekker.”
“The Valley” is back for season two on Tuesday, April 15 at 9p on Bravo. Ready for it? “Chaos ensues as the group deals with the fallout of long-term relationships dissolving, the rumor mill continuing to run and friendships fracturing, possibly beyond repair,” teases Bravo.
Nickelodeon’s new 2D-animated series “Wylde Pak,” which follows the daily life of a blended multigenerational Korean American family, is slated to debut this summer. “Nickelodeon’s commitment to showcasing stories about the human experience, filled with humor and adventure, holds true with the debut of the original series ‘Wylde Pak,’” said Ramsey Naito, President of Paramount Animation and Nickelodeon Animation. |
 Sixty-four rock acts will face off in AXS TV’s “March Music Battle of the Bands,” running March 17-April 7. Viewers can cast their votes to determine who will advance to the next rounds and who will be eliminated. |
Today’ Premieres
HGTV: Married to Real Estate at 8p
Hulu: Am I Being Unreasonable?
Netflix: Temptation Island; Welcome to the Family; Everybody’s Live with John Mulaney |
| COMING UP |
| The host of the 3rd Annual Children’s & Family Emmy® Awards (CAFE) should sound familiar – it’s Eric Bauza, the voice of Bugs Bunny, Daffy Duck, Tweety, and Marvin the Martian. The ceremony takes place on Saturday, March 15 at 2p, and will be streamed live on through The Emmys apps. The Creative Arts CAFE ceremony, recognizing excellence in behind-the-scenes and technical achievements, will take place at 8p.
Story Television Network is airing a marathon of docuseries “Spy Ops” today, starting at 8a. The show follows secret missions that come to life through archival footage and interviews. |
SPORTS MEDIA AWARDS
SURPRISE! Sports Media Awards Deadline Extended!
You asked, we listened—entries are now open until March 19 at 11:59 PM EST! But don’t wait—this is the final extension.
Take advantage of this extra time to showcase your best campaigns, innovative strategies, and industry leaders.
Submit your entry now before it’s too late! |
| SPORTS REPORT |
| Prime Video has added newly-minted Hall of Fame driver Carl Edwards, Daytona 500 winner Trevor Bayne, and pit reporters Kim Coon and Marty Snider for its inaugural season of NASCAR Cup Series coverage. |
| RATINGS |
| HBO had a Sunday to celebrate. The fourth episode of season three of “The White Lotus” hit a season high 3.4 million cross-platform viewers. The season is averaging 12.2 million viewers, up 78% from the same period last year. And “The Righteous Gemstones” had its best season premiere ever, drawing 919,000 cross-platform viewers, up 30% from the debut of season three, which proceeded to average 5.5 million viewers.
Sunday’s FS1 race on Sunday drew 2.82 million viewers, ranking as the most-watched NASCAR Cup Series race on FS1 since 2021, and the top cable telecast of the day.
HGTV’s “The Flip Off” was HGTV’s highest-rated freshman series among Adults 25-54 since 2022. The six-episode season attracted nearly 14 million total viewers across linear and streaming since its premiere on Wednesday, January 29, and averaged a .56 Live+3 rating in the demo, up 195% over the previous six weeks.
Netflix lifestyle series “With Love, Meghan,” starring Meghan Markle, reached 12.6 million hours viewed its first week, barely making into the streamer’s top ten. Coming in first was “Running Point,” starring Kate Hudson, with 61.8 million hours viewed.
Top 10 Basic Cable Networks for the week of March 3
P2+ AA (000)
Primetime
Fox News 3942
MSNBC 1176
ESPN 1078
CNN 716
HGTV 703
Hallmark Channel 591
History 511
USA 500
TBS 476
TNT 465
Total Day
Fox News 2103
MSNBC 645
ESPN 541
CNN 470
HGTV 357
Hallmark Channel 295
TBS 288
Food Network 266
USA 250
History 245
Source: Nielsen |
| EXECUTIVE MOVES |
| Miramax has appointed Alix Jaffe as President of Television, effective March 31. Jaffe was most recently EVP of Television for Village Roadshow Entertainment Group.
Brian Miller has been named Senior Vice President, Spectrum Business Sales. Miller joined Spectrum in 2018 as Group Vice President, SMB Direct Sales. |
This Day in History
2003 – Police discovered Elizabeth Smart and arrested her abductors.
Answer to Our Last Trivia Question
Why did Wade and Zoe have to rush through their wedding ceremony on “Hart of Dixie” (2011-15)? Zoe went into labor. Kudos to: Justin Pierce-JP Consulting Group/LA; Gerry Bixenspan-TV Marketing Inc./NYC; Tom Moore-Kalt Productions/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Larry Hutchings/Pismo Beach, CA
Today’s Trivia Question
Which short-lived sitcom centered on two former friends who reunite to host a radio talk show? (Email answers to [email protected] and include your name, company and city. Answers limited to four per time zone.) |
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
DIGITAL MEDIA PLANNER/BUYER >>
BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in pixel implementation and conversion tracking. Full info HERE
VICE PRESIDENT BUSINESS AFFAIRS >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Focus on FCC compliance, brand integrity for all current series and day-to-day business affairs for development and production. Strategize with management and outside counsel on business issues, and draft, review and execute various short-form business documents. Legal background and/or related media experience is required. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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