| CTV CONNECT
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 IN THE NEWS |
 Seasons 1-7 of “The Apprentice,” starring President Donald J. Trump, are rolling out on Prime Video. A new season will drop each week through April 27, starting yesterday with season one, which made its debut back in 2004. “I look forward to watching this show myself — such great memories, and so much fun, but most importantly, it was a learning experience for all of us!”, said Trump, who was an executive producer on the show with Mark Burnett. It’s the first time the reality show has been available on a streaming service.
Netflix is the biggest spender – by far – in the streaming universe. The service spent $15.3 billion on content in 2024, reports MoffattNathanson Research, topping $8.6 billion for Walt Disney (Hulu, Disney+ and ESPN+), $6.4 billion for Warner Bros. Discovery (discovery+, Max), $5.2 billion for Peacock and $4.2 billion for Paramount+. Thanks to its large subscriber base, Netflix also boasts the highest profit margin – 28%. WBD was a distant second with 7%.
Amid multiple service outages on Monday, Elon Musk claimed his company was under a “massive” cyber-attack. “We get attacked every day, but this was done with a lot resources,” posted Musk. “Either a large, coordinated group and/or a country is involved.”
Pluto TV has launched a new brand campaign, “Feel the Free,” with new broadcast ad spots. The campaign emphasizes that entertainment should be freeing, both emotionally and financially, and builds on the service’s “Couch Potato” campaign that launched last year during the Super Bowl.
A special meeting will be held on April 23 to allow shareholders to vote on the proposal to separate Lionsgate from Starz. Lionsgate Television let five people go from its scripted division, or 6% of its staff, on Thursday, ahead of the split.
DOOH trade marketing association DPAA is expanding its Women’s Empowerment program, WE.DOOH. Entering its seventh year, the initiative is evolving beyond the focus of women’s empowerment to a broader WE.DOOH Leadership Series. “Our Women’s Empowerment program webinars have learnings for all,” said Barry Frey, President & CEO of DPAA. “It’s only fitting we evolved the program into a Leadership Series, especially in today’s climate.” |
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| CTV CONNECT 2025
Tomorrow’s the Big Day – But There’s Still Time to Register!
CTV Connect kicks off tomorrow, but you can still secure your spot! Don’t miss out on two days of insightful discussions, industry networking, and game-changing strategies from the biggest names in media.
Day 2 Keynote Speakers:
DeLu Jackson, Chief Marketing & Communications Officer, ADT
Bob Lord, President, Horizon Media
It’s not too late to be part of the conversation shaping the future of CTV.
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| RENEWALS |
 CBS has renewed “The Neighborhood” for an eighth and final season. “’The Neighborhood’ is a strong ratings performer for CBS and one of the top comedies on TV,” said Amy Reisenbach, President of CBS Entertainment. We believe the show’s loyal fans deserve a proper farewell season full of the trademark humor and heartfelt moments that are synonymous with the series.”
“Conan Must Go” landed a season three order from Max. The sophomore run of the travelogue series starring former late-night host Conan O’Brien is set to launch in May.
“Mistletoe Murders” will return to Hallmark+ for a second season. “We had searched for the right series to blend Christmas with mysteries — two genres our viewers love — and ‘Mistletoe Murders’ cracked that case to perfection,” said Samantha DiPippo, SVP, Programming, Hallmark Media. |
| PRODUCTION & DEVELOPMENT |
| “Modern Family” alum Eric Stonestreet has joined Paramount+ with Showtime’s “Dexter: Resurrection” in a guest role as a suspected serial killer (!). The spinoff is set for a summer launch. |
| NEW & RETURNING SERIES |
 Spinoff series “Dr. Pimple Popper: Breaking Out” kicks off Monday, April 21 at 10p on Lifetime. The reality show follows Dr. Sandra Lee, who will invite proteges into the operating room with her to pass on her knowledge.
Hulu’s “The Secret Lives of Mormon Wives” returns for season two on Saturday, May 10 with all 10 episodes. The reality show follows the scandalous world of Mormon #MomTok.
“My Hero Academia: Vigilantes,” a new animated spinoff series based on the original manga created by Kohei Horikoshi, debuts Monday, April 7 on Crunchyroll. |
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Today’ Premieres
Nat Geo: Port Protection Alaska at 9p
TV5Monde USA: Baraki at 12:30p
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| COMING UP |
| Great American Media announced its Easter celebrations for Great American Family and streaming service Pure Flix. Among the offerings: Great American Family will present “Forty-Seven Days With Jesus,” premiering Saturday, April 19 at 8p. Annual tradition “The Passion Play” returns on Good Friday, April 18 at 3:45p. Throughout the season of Lent, Pure Flix presents “The Blind,” telling the true story of “Duck Dynasty” founder, Phil Robertson’s descent into darkness before finding salvation. “Easter is a time of renewal, hope, and reflection, reminding us of the profound impact of faith in our everyday lives,” said Bill Abbott, President & CEO, Great American Media. “By embracing the traditions of faith – whether through prayer, acts of kindness, or personal reflection – we connect with the deeper meaning of the season.” |
 Academy Award-nominated film “Better Man” premieres today on Paramount+. The musical tells a story about fame, recovery, relationships and redemption. |
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| SPORTS REPORT |
| The Premier League announced the Premier League Summer Series is returning to the US in 2025, with the second edition of the pre-season soccer running from July 26 to August 3.
The PGA TOUR and Anheuser-Busch have extended their longstanding marketing relationship, adding a global rights category along with Presidents Cup enhancements to Michelob ULTRA’s designation as the “Official Beer Sponsor of the PGA TOUR and PGA TOUR Champions.”
Big Sky Conference and Scripps Sports inked a five-year renewal, extending their relationship through at least the 2029-30 academic year. “The Big Sky is grateful for what has been, and surely will continue to be, a wonderful partnership with Scripps Sports,” said Big Sky Commissioner Tom Wistrcill said. “Over the last three years, each entity has grown, both collectively and individually, accentuating the brand of our league and member institutions.” |
| EXECUTIVE MOVES |
| Clancy Collins White has been named to the newly established position of President, Creative Affairs at Warner Bros. Television. Collins White will continue in her role overseeing scripted program development and will add oversight of casting and research.
Viamedia has promoted Justin Johnson to SVP of finance. Johnston previously served as Controller.
Roku has hired Lauren Benedict to lead global ad sales. Benedict was previously Chief Revenue Officer of Spotter.
ABC News has promoted Averi Harper to Political Director, and Audrey Taylor to Vice President, Talent Strategy and Development. |
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This Day in History
1850 – Women’s Medical College of Pennsylvania – the second female medical school in the US – opened.
Answer to Our Last Trivia Question
Which short-lived 1970s sitcom focused on a night court judge? “Sirota’s Court” (1976-77). Kudos to: Gerry Bixenspan-TV Marketing Inc./NYC; Andrew Goldman-Phanes Funding Group/NYC; John Kukla-KDFW Fox 4/Dallas; David Garber-Loyola Marymount University/Playa Vista, CA; Tom Moore-Kalt Productions/LA; Karen Liu-Canas Worldwide/LA; Louis Lewow-TrillerTV/Atlanta; Evan Williams-Roger Wilco Productions/New Canaan, CT; Susan Nessanbaum-Goldberg-M and S Entertainment/LA
Today’s Trivia Question
Why did Wade and Zoe have to rush through their wedding ceremony on “Hart of Dixie” (2011-15)? (Email answers to [email protected] and include your name, company and city. Answers limited to four per time zone.) |
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