Cynopsis Digital Out of Home 07/10/24: Sphere introduces new features; Vistar Media launches political inventory targeting solution

Wednesday July 10, 2024

Sphere marked the one-year anniversary of the Exosphere’s first illumination on July 4th with a Vegas celebration that included a fleet of drones, and the launch of two new features: “XO Stream” presented by Verizon, an official livestream of the Exosphere on thesphere.com, and “XO Audio,” audio synced to content on the Exosphere. Sphere also honored the Las Vegas-based student artists who participated in the Sphere XO Student Design Challenge. “We’ve only scratched the surface of what Sphere is capable of both creatively and technologically,” said Jim Dolan, Executive Chairman and Chief Executive Officer, Sphere Entertainment. “Now, with the addition of ‘XO Audio’ and ‘XO Stream,’ we are building on our commitment to immersive experiences that create a deeper multi-sensory connection – one that can be shared across the Las Vegas community and around the world.”

Clear Channel Outdoor, in partnership with Visit Annapolis & Anne Arundel County, has launched an immersive brand takeover of BWI’s Concourse Tunnel and over 20 LCD digital screens. Running for 16 months, the campaign features visual displays highlighting the attractions of Annapolis and Anne Arundel County, immersing passengers in the Concourse Tunnel and baggage claim with large tension fabric displays, lit displays, wall graphics, and wide-format vinyl graphics. The campaign also includes Clear Channel Outdoor billboards throughout the Baltimore Metro area.

In-scene advertising specialist Ryff has partnered with DOOH media owner Elonex for In-Scene Out-of-Home, an advertising medium that enables Elonex to take Ryff’s inventory of in-scene billboards to market alongside its DOOH advertising sites. The combined media allows advertisers to:
– Place in-scene billboards into the TV shows and movies their ideal demographic is watching.
– Scale DOOH campaigns into a wide range of video content.
– Change ads or messaging in near real-time, with brand integrations completed in minutes across both DOOH and In-Scene placements.

“With Elonex’s expansive billboard network, and Ryff’s broad content inventory, we are set to ubiquitously deliver brand stories and high-impact campaigns to audiences across every screen, whether they’re on the move, on their mobile devices, or at home,” said Steve Cox, CEO of Ryff.

Vistar Media, provider of technology solutions for OOH media, announced the launch of its new political inventory targeting solution, providing marketers with the ability to activate campaigns across the best DOOH screens for political messages, through a single deal ID. “When it comes to politics, time is of the essence to get your message across, and with programmatic DOOH, you can share that message when and where it matters most,” said Leslie Lee, SVP of Marketing at Vistar Media. “The flexibility and speed of programmatic combined with the impact and reach of out-of-home is a huge advantage in inspiring action among prospective voters. You can craft a message that’s tailored to the audience you want to reach, layer in dynamic creative tactics to make it hyper-personalized and push out ads across relevant pre-packaged inventory – all without the risk of creative being rejected due to varying restrictions.”

Cynopsis BIG TV Summit: New Strategies for Reaching Target Audiences

Speaking sponsorships selling quickly! Act fast

Establish yourself among the industry’s most impactful agencies, brands, and networks by amplifying your influence, spotlighting your expertise and illuminating your brand. Want to know more?

CONTACT ALBERT NASSOUR, EXECUTIVE DIRECTOR OF SALES

Cat food brand Sheba teamed up with Global, AMV BBDO and Tommy to create a 3D outdoor campaign that has two digital screens interacting with one another. Global’s large-format digiwall at Bond Street’s London Underground station features the Sheba cat sitting on a huge digital screen. Toys that fall in from above leave the cat uninterested, but when a bowl of Sheba on another large digital screen appears, the cat sets off towards the food, disappearing from the left screen and reappearing on the other side to enjoy a meal. The 3D creative concludes with the message “Give them what they really want” alongside images of the product on both screens. Developed by AMV BBDO, the creative is the latest installment in a campaign to promote Sheba’s “Resistance is Futile” platform. The 3D outdoor design was created in partnership with Tommy.

What’s up with OOH Down Under? Incorporating OOH alongside TV in Australia boosts ROI by +18% compared to using TV alone, for the same investment, according to new research from oOh!media. Other key findings reveal:
– Using multiple OOH formats generates +30% increase in ROI, while data led, category buyer targeting delivers twice the ROI of demographic targeting.
– OOH campaigns extending beyond eight weeks drive more reach, awareness and consideration that translates to nearly twice the ROI (+79%) of shorter two-week campaigns.
– OOH delivers returns across all campaign objectives and through the marketing funnel, delivering above average returns for brand building objectives (+9%).
– Australian OOH ROI performance is up to 2.5 times more effective than global OOH markets.

Said Paul Sinkinson, Managing Director ANZ, Analytic Partners, “Our data shows OOH is a strong foundation for driving media effectiveness, particularly in times when budgets and every dollar is heavily scrutinized. OOH is a cost-effective channel for building reach among mass audiences and provides a platform for performance media to drive synergy.”

Cynopsis BIG TV Summit: New Strategies for Reaching Target Audiences

Elevate Your Brand: Secure Your Spot at the 2024 BIG TV Summit!

Position your brand at the forefront of television innovation! As a sponsor of the Cynopsis Big TV Summit, you can showcase your organization’s expertise and amplify your impact with exclusive branding opportunities: Cocktail Hour Sponsorship | Lunch Sponsorship | WiFi Sponsorship| Lanyard Sponsorship. Interested?

CONTACT ALBERT NASSOUR, EXECUTIVE DIRECTOR OF SALES

The global DOOH market is projected to grow at a CAGR of 11.02% from 2024 to 2031, according to a new Verified Market Research report, from $21.16 billion this year to $42.54 billion by the end of the forecast period. Urbanization and the development of smart cities are major drivers for the DOOH market, says the report, along with enhanced measurement and analytics. Restraints to growth noted include the high initial investment required for DOOH infrastructure, regulatory issues, and cybersecurity threats.

Swimply, an online marketplace for hourly online rentals of pools and other amenties, partnered with OUTFRONT to launch a series of billboards in Los Angeles and Austin, featuring localized and targeted ads spotlighting local pool owners and highlighting the convenience of taking a dip nearby.

ACQUISITIONS

Nickelytics, a provider of data-driven advertising solutions including car wraps, has acquired On Touch Go, a DSP serving geofenced campaigns to audiences in rideshares. The deal will provide Nickelytics instant access to 60,000 + rideshare screens available nationwide.

LG has acquired a majority stake in Athom, making the Homey operating system, connectivity and partnerships that Athom has developed available to LG. The companies plan to work together to create unique product synergies, starting with integrating LG ThinQ-powered Home Appliances with Homey. A deeper integration with WebOS will empower LG TVs to take an even more central role in the customer’s smart home. “We were very impressed by the technology, platform and team that Athom has built with Homey,” said Jung Ki-hyun, EVP and Head of LG’s Platform Business Center. “The acquisition of Athom is expected to enhance the value of our core businesses and ultimately serve as a foundation for our smart spaces ecosystem business.”

EXECUTIVE MOVE

DOOH supply-side platform VIOOH announced that Spencer Berwin, a former co-CEO of JCDecaux UK, will be stepping down from his position as non-executive chair and member of the board of VIOOH. WPP veteran Nick Parker has been appointed as board member and non-executive chair of VIOOH, effective September 2. Said Berwin , “It has been my greatest pleasure to support VIOOH as its non-executive chair since its creation. VIOOH has gone from strength to strength since it launched in June 2018, growing at an exponential pace and expanding its geographic footprint. Along the way, VIOOH has gathered a unique set of talents and been able to fulfill its role of accelerating the digital and programmatic transformation of the OOH media channel. I wish Nick every success in his new role.”

Cynopsis Team

Robbie Caploe
VP/Group Publisher
[email protected]

Lynn Leahey
Editorial Director
[email protected]

Kerry Smith
Division President
Access Intelligence

Albert Nassour
Executive Director of Sales
917-545-3129
[email protected]

Stephanie Cronk
Senior Marketing Director
[email protected]

Cynopsis Job Listings Sales
Rob Hudgins

Cynopsis General Inquiries
[email protected]

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »

Job of the day

PRODUCER >>
TSR STUDIOS/LOS ANGELES, CA: Help build programming and shows for our digital and social media pages as well as have knowledge of the latest and greatest in social media, and emerging technology. The ideal candidate has a successful background in physical video production and an obsession with storytelling and creating content. You will also develop and edit video content. Full info HERE

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC
Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE

DIRECTOR OF SCHEDULING >>
GREAT AMERICAN MEDIA/NEW YORK, NY: The Director of Scheduling works with the EVP of Programming and content team in the development of programming schedules for Great American Family, Great American Faith and Living and Great American Pure Flix. This role is responsible for collaboration with various departments, including Research, Ad Sales, Traffic and Operations. The job requires attention to detail, industry knowledge, as well as strong communication skills. Full info HERE

DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE

LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE

PAID SEARCH SPECIALIST >>
AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

MARKETING ASSOCIATE MANAGER
GSTV
NEW YORK, NY – HYBRID REMOTE
Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

DIRECT RESPONSE ACCOUNT EXECUTIVE
TV One
NEW YORK, NY – HYBRID REMOTE
Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE

GENERAL SALES MANAGER
CUMULUS MEDIA
DALLAS-FT. WORTH
Develop, implement, and drive a sales plan that will meet stations’ revenue goals with emphasis on customer-focused selling to direct, new direct, vertical categories, digital, NTR, station features and major account sales as well as work with CEO’s and CMO’s to create strategies that drive revenue and create long term partnerships. Full info HERE

MANAGER, LEGAL & BUSINESS AFFAIRS
TV One
SILVER SPRING, MD – HYBRID REMOTE
Work as a core member of our team, interfacing with TV One’s Marketing, Programming & Production, Public Relations, Operations, Ad Sales and Content Distribution departments and lead the negotiation of contractual business terms for a particular subset of our contractual engagements with clients, vendors and contractors. Full info HERE

CTV ACCOUNT EXECUTIVE >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR
AKA NYC
NEW YORK
Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote: Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING >>
PBS DISTRIBUTION/ARLINGTON, VA (HYBRID): Responsible for strategic financial oversight of the company’s growth and profitability, including all finance, accounting, and treasury operations as well as lead the long-term financial planning process, provide content investment guidance and collaborate with the executive management team to set the vision and achieve goals for revenue. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

PAID SEARCH SPECIALIST
AKA NYC
NEW YORK
Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

PAID SOCIAL SPECIALIST
AKA NYC
NEW YORK
Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

MANAGER, CONSUMER MARKETING
TV One
SILVER SPRING, MD – HYBRID REMOTE
Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

MOTION GRAPHIC DESIGNER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

PRODUCER/WRITER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
TV One
SILVER SPRING, MD – HYBRID REMOTE
Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTOMER ACQUISITION
GOLDEN HIPPO
WOODLAND HILLS, CA (Hybrid)
Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
REMOTE
Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT >>
NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

CLIENT SOLUTIONS COORDINATOR
UP ENTERTAINMENT
NEW YORK, NY
Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as development and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
SEATTLE, WA
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR
Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY: Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES
THE ALLEN MEDIA GROUP
NYC (Hybrid)
Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE