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THINK BIG: THE CONVERSATION HAPPENS HERE
The TV and video landscape is undergoing a profound transformation, presenting new opportunities for agencies and brands to generate substantial revenue. With an expected uptick of 5.2% in U.S. ad spend in 2024, the smart agency and brand executive needs strategies, actionable case studies, measurement and ad tech solutions, as well as original thinking to capitalize on this moment – and that’s what BIG TV 2024 is all about. Discussing everything from platform bundling and the emerging strength of FAST channels to fresh approaches to monetizing TV and video, industry experts and thought leaders will be on site to help assemble all the elements of a recipe for agency and brand success. Think BIG: the conversation happens here.
A discussion with JCPenny, KERV Interactive and DentsuX on the power of interactive video will offer actionable insights on leveraging AI for hyper-targeted messaging, overcoming cookieless challenges, and maximizing ROI. Discover how this partnership reshaped traditional retail advertising by seamlessly integrating immersive, shoppable experiences into multimedia ads, driving unprecedented audience engagement, foot traffic, and sales.
Data integration strategies, advanced analytics techniques, solutions for cross-platform attribution – this timely discussion aims to help unlock the potential of harmonizing linear and streaming TV analytics, and assist content creators and advertisers in search of a comprehensive measurement solution.
Local TV helps marketers reach audiences where they are making purchase decisions, efficiently and precisely. That's why local TV revenue grew to an estimated $165.7B in 2023, in addition to continued investment in off-linear platforms. Learn about the advances across screens that are making it easier for businesses large and small to reach and engage the audiences they want.
As the CTV space continues to expand and fragment, understanding how to navigate this complexity is paramount for success. In this session, we’ll delve into effective buying strategies - from identifying the right platforms, to crafting compelling creative, to leveraging data-driven insights and ensuring brand safety.
AI-powered audience targeting, predictive analytics and enhanced measurement metrics are just a few examples of the transformative influence of AI on media buying and measurement. Data scientists, AI pioneers and industry experts share insights on how to make the most of AI to meet and exceed business targets in the digital age.
From cutting-edge AI algorithms to data-driven insights, we’ll explore emerging tools and techniques that offer precision targeting at a time when consumer privacy is paramount.
Technology is reshaping the way brands connect with audiences on the screen. From AR to addressable advertising, to native advertising and branded content, our panel of agency and innovation experts unravel next-gen tech and trends.
Retailers are leveraging their digital real estate to create powerful advertising ecosystems that connect brands with shoppers at every stage of the customer journey. What are the partnerships, co-branded campaigns, and innovative approaches that can maximize the impact of these advertising initiatives? How is success best measured? We’ll dive into the trends and strategies shaping the future of this burgeoning business.
Executives with titles ranging in levels from Managers to Senior Directors and SVP’s, and primary job functions focused on media buying & planning, programming, strategy, research, sales and marketing, will once again have access to fresh thinking aimed at driving success in every corner of the business.
