The 2023 Cynopsis Measurement & Data Conference took place on June 13-14, 2023 in NYC and is now available on demand. Get answers to the questions that really matter, across the ad and content ecosystem, including: Can the industry really support a multi-currency model? What role will attention metrics play and how will they impact ad investment? Are we any closer to true cross-platform measurement? How will advanced audience measurement affect the monetization and creative development of content? Find out more here.
