Thursday, October 28th, 2010


Cynopsis: DIGITAL
10/28/10

Good morning, it’s Thursday, October 28, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The FTC closed the book on its probe of Google’s Street View mapping and data collection program. A letter from Commission director of Consumer Protection David Vladeck expresses satisfaction with Google”s explanation that it had no idea it was collecting and storing personal information and did nothing with it. Consumer groups such as Consumer Watchdog, which has been careful to point out the increasing amount of political donations Google has been making, called foul, saying that the country is entitled to a full probe into such abuses.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
James Cameron has officially signed on to write and direct the next two 3D Avatar extravaganza’s for 20th Century Fox, both of which will be set on the fictional planet of Pandora. He will begin work on the scripts for both sequels in early 2011, with release dates tentatively scheduled for Dec. 2014 and Dec. 2015. Avatar, aided by its extra 3D surcharges, is by far the top-grossing film of all time netting over $2.8 bn worldwide.
 
Showtime announced it will soon roll out its own TV Everywhere portal, Showtime Anytime, featuring full episodes of movies, specials and original shows such as Dexter, Weeds, The Tudors and United States of Tara from current and past seasons. The content will also be made available to individual operator sites and is now viewable on Comcast’s Xfinity.TV site.
 
Univision is expanding its partnership with the NFL to include a new Spanish-language NFL site and increased multiplatform coverage of events leading up to Super Bowl XLV in Dallas.
 

~ INNOVATORS & START-UPS ~

 
A group of veteran TV producers, Sara Edwards, Susan Levit and Lyn May who know each other from stints in the Boston market, have founded a blog called Wise Women Now to spur conversations about aging among women. The tone is positive and inclusive with topics including fashion, health, travel and career reinventions.
 
The NFL’s Miami Dolphins signed a deal with Thwapr to provide mobile video services to the team. The two have created a content schedule featuring daily mobile videos from the team covering press conferences, player interviews and, yes, cheerleader workouts through the end of the season.
 


A CYNOPSIS MESSAGE FROM ROVI


advertise in the guide

Reach time-shifting, on-demand viewers before they start watching
With DVRs, on-demand, and online video, people are spending a lot less time watching live TV:

  •    Only 52% of Americans’ viewing time is spent on live TV. 
  • (Morpace, 8/10)

  •    86% of time-shifting viewers always fast-forward through ads.
  • (Deloitte, 7/10)

Rovi TV guides give you a DVR-proof way to reach engaged viewers in up to 15.8MM households …  before they make their viewing choice.

Download our media kit today:  http://www.roviadvertising.com.


~ DIGITAL ADVERTISING ~

 
Kantar Video
unveiled a new comprehensive video analytics platform in beta format to aid in video syndication, featuring next generation tracking, sorting and measurement tools. Analytics including demographic, psychographic and attitudinal data as well as linkages to proprietary Kantar online access panels will enable audience profiling. Kantar says its proprietary fingerprinting technology tracks video content across sites and platforms, even if it is taken offline, modified and reposted.
 
Live video streaming platform Kyte has added Live video streaming for the iPhone, iPad and iPod Touch, supporting HTML5-formatted video ads served by third party platforms including Doubleclick’s DART.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
The ongoing trend of squeezing more money from fewer subscribers in cable continues as Comcast reported the loss of 275k basic subs but a better-than-expected 7.3% increase in Q3 revenue to $9.5 billion. (The company blamed a weak economy rather than “cord cutting” for the subscriber losses.) Comcast attributed the gains to more internet and voice customers and higher television averages; the Ave. Revenue per Subscriber (ARPU in cable jargon) rose to $130/mo., up from $107 in 2008.
 
Cablevision
made a last ditch effort to reach a retransmission agreement with Fox before the World Series began last night, but saw “no movement” by Fox from the offer.
 
CableLabs, MovieLabs, Comcast and Rovi announced the creation of the Entertainment Identifier Registry (EIDR) to track the distribution of movies, TV shows and other assets, similar to the way books are coded. The registry is set up as an industry resource to help streamline digital commerce and simplify consumer transactions. Supporting players include Sony, Disney, Warner Bros. and the MPAA.
 
Apple launched its first e-commerce site in China, found at apple.com.cn.
 
The FTC also ruled that TV manufacturers must now display EnergyGuide labels on televisions that estimate the products’ yearly energy cost (as seen on hot water heaters, washing machines, etc.)
 
Yahoo launched a redesign of it web email site promising faster performance, integrated social networking, photo slideshows and video playback directly from your inbox.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Pre-roll ads may not be the best way to reach online video viewers, according to a new analysis from TubeMougul. The numbers, if fact, are downright discouraging. Some 86.9% of unique visitors to a site’s homepage will never watch a pre-roll video ad, according a two-week sampling of broadcast, magazine and newspaper sites. Perhaps because their medium is video, broadcaster sites fared the best with 20.41% of visitors viewing the full ad, followed by 14.91% for magazine sites and only 10.53% for newspaper sites. The ad network/analytics service said it quantified visits by limiting the sample to sites with video players embedded somewhere on their homepage.
               

~ GADGETS & APPS ~

 
The NHL has expanded its mobile product portfolio with partner NeuLion to include a complete lineup of mobile NHL GameCenter apps for a wider range of smartphones, tablets and carriers. Hardcore fans will be able to stream full-length games live on the 10” screen iPad by the end of 2010:

  • The free NHL Gamecenter app, featuring real-time scores, stats and graphics is available for Google Android, BlackBerry, iPhone/iTouch, iPad and Nokia handsets
  • The paid NHL GameCenter premium app ($19.95) adds video highlights, condensed games and live audio
  • The new NHL Gamecenter Live app ($79.99) just launched for BlackBerry and Android on Verizon, featuring live streams of NHL games and is due out of the iPad later this year

 

~ EXECUTIVE MOVES ~

 
Bob Winter has been appointed Chief Creative Officer of WPP’s Young and Rubicam‘s Chicago office. Bob, former Exec. Creative Director for Leo Burnett Chicago, will start his new position in December.


~ WEBSITE OF THE DAY ~
 

Fox Interactive’s MySpace, once the big kid on the block in social networking, received a major facelift geared toward the Gen Y users (the 13-35 crowd) that borrows tools and features from rivals such as Facebook, Twitter and foursquare. The new site is organized around youth-oriented multiplatform content covering music, movies, TV, games and celeb culture; each time a user logs on, algorithms will surmise their interest to populate their start-up page with content targeted to their tastes. One of the cooler features is a customizable user interface: you can choose between a traditional List view, a magazine-style grid view or a video-centric Play view that enables you to easily create your own videos and send them to your friends. MySpace partners such as MTV, Village Voice, Access Hollywood and Tribune’s LA Times will provide news and blog content while Content Hubs will be built by studios, sports franchises and bands as destination profiles. MySpace hopes engagement will improve with new features such as trending topics, discovery tabs that reveal what your friends are watching and foursquare-style badges that reward fans for their loyalty. It’s probably too late in the game for MySpace to reclaim its elite status, but trying to carve out a niche around social entertainment makes sense given its parent company’s core business.
 
Later — Wayne
Wayne Karrfalt for Cynopsis Digital
[email protected]
10.28.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].


JOB OPENING: MGR, PRICING AND PLANNING/Fox Hispanic Media Grp/NY: 2+ yrs exp P&P. Ad Sales systems exp. Prof w/Excel. Sales Planning func, inv mgmt, reporting. Apply: www.foxcareers.com , FNG0000059 (11/4)

JOB OPENING: MGR, PRICING & PLAN’G/Comcast Networks/NY: 4-5+ yrs exp w/strong analytical skills; Resp for overseeing all elements of inventory mngmnt w/ focus on sales plan’g/reporting. www.ecentralmetrics.com/url/?u=2443453614-300  (11/4)

JOB OPENING: DIR DIG MEDIA/Rainbow/NY: 8+yr software dev in Cable/Media/Sales indstry. Strg presentation, creative, budget & ppl mgmt skils.  LAMP/LINUX/JAVASCRIPT PHP/MYSQL/REST API/web framewk/Agile. Rez: [email protected] (11/4)

JOB OPENING: DIR, LICENSING/CONSUMER PROD SALES/CNE/NY: Mng bus for Spin Master brands. BA/BS req’d. 8+yrs licens’g exp. Exp launching new brands & bus & mngng antwk of licensees. www.turnerjobs.com ref req # 120780 (11/4)

JOB OPENING: MANAGER, MEDIA/PANERA BREAD/St Louis MO:  3-5 yrs exp media strategy and planning, local media, digital exp, agency mgt, track/plan budgets, media analytics Resume: [email protected] (11/4)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  PRGRMNG INTERN/Cable network: Intern will work in the areas of scheduling and acquisitions. The internship begins in January and is for course credit. Hrs are flex. cover letter/resume to [email protected] (11/4)

JOB OPENING: SR. MGR,RESEARCH-MUSIC CHOICE/NY: Support mktg,prgmg & product initiatives across multi platforms w/ actionable rsrch. BA/BS, + 6-8 yrs relevant media rsrch exp. mandatory. http://musicchoicecareers.iapplicants.com (11/3)

JOB OPENING: RSRCH MGR/NJ: NJ media agcy looking for exp’d Rsrch Mgr with strong Television bkgrd. Proficient in Nielsen, Kantar, IMS, Simmons & Excel. Strong communication skills a must. Contact: [email protected] (11/3)

JOB OPENING: SR CREDIT ANALYST/20TH TV/LA: 5-7yrs collection exp. Resp. for contacting past due cust. & resolving payment discrepancies. Will maint records& prepare rpts.(EOE)  Info/apply:  www.myfoxla.com Email: [email protected]  (11/3)

JOB OPENING: ANALYST, MASTER DATA MNGMNT/NBC/NYC/Temp to Hire: Report data quality metrics; ongoing data quality audits for NBCU Advrtsng Sales props. 3 yrs exp in AdSales & 1 yr in database mgmt. Apply: [email protected] (11/3)

JOB OPENING:  SALES POWERHOUSE in MEDIA, TV & FILM/NY: 7+ years of Domestic and International sales in Film & TV with strong Rolodex of clients, with a sharp and professional presence. email [email protected] (11/3)

JOB OPENING:    EDITOR/NYC: Edit PBS documentary on being LGBT in America. Need 10+ years serious docu exp. Must know After Effects and be very technically proficient on AVID PC systems. Cov. letter/resume to [email protected] (11/3)

JOB OPENING: ACCOUNT EXECUTIVE, DIRECT RESPONSE/Hallmark Channel/New York: 3+ yrs network sales exp w MS Office proficiency. See full posting and apply @ www.hallmarkchannel/jobs.com (11/2)

JOB OPENING: SALES DVLPMNT MGR/CaptionMax: Exp Sales only, Contacts ent media, ntwrk prgmng a plus. Increase caption bus, negotiate rates. NYC, Burb or Mpls. No calls. Res: http://www.captionmax.com/about/careers/ (11/2)

JOB OPENING: PROJECT MGR, PRODUCTION FACILITIES/TV One LLC/Silver Spring MD: Mng, schdlng, orgnzing & providing frontline maintenance for editing & graphic design.; knwldg of Avid Media Composer & Avid Unity. Visit: www.tvoneonline.com (11/2)

JOB OPENING: DIRECTOR, STRATEGIC INSIGHTS & RATINGS RESEARCH/MTV/NYC: 7 + yrs TV ratings research/data analysis exp. B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (11/2)

JOB OPENING: VP, DIGITAL MARKETING/MTV/NYC. 10 + yrs exp consumer mktg in Ent; Exp. implementing successful online, social media, tune-in & direct mail mktg campaigns a must. B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (11/2)

JOB OPENING: MGR, DIGITAL INTEGRATED MARKETING/MTV/NYC: 5+ yrs Digital ad sales marketing/agency exp. in media/entertainment; BA req. EOE/M/F/D/AAP www.mtvnetworkscareers.com (11/2)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV2/mtvU/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (11/2)

JOB OPENING: MGR, BUSINESS DVLPMNT/NY: Identify/evaluate potential business opps in dig media (online, mobile, gaming, social, etc.). 3+ yrs of exp. in Bus Dev (Internet/media co). Apply: www.scrippsnetworks.com . Search Req#: 1652 (11/2)

JOB OPENING: SR ANALYST/RSRCH MGR/WME/LA: Provide research support to company/client initiatives. Strong analytic and writing skills required. 2-3+ yrs research exp w/ Nielsen software a must. Apply: [email protected] (11/2)

JOB OPENING: ADMIN ASST/COORDINATOR/WME/LA: Directly support Research Dept activity. Strong organizational, phone and client servicing required. Software intensive. Apply: [email protected] (11/2)

JOB OPENING: AE/GSN/Chicago: promotes/sell inventory on GSN must be extremely organized and driven. Excellent media math skills and comprehension of media terms are a must.Knwldg MS software req’d [email protected] (11/2)

JOB OPENING: SALES ASST/OFFICE MGR. TV Dist. Co/Norwalk, CT: Energetic multi-tasker. Proficient all MS Office apps. Knwldg of Quickbooks a +. Great entry-level oppty to learn many aspects of the business. Resume: [email protected] (10/30)

JOB OPENING: MANAGER, BRAND MARKETING/CNBC NJ: Min 5 yrs brand mktg exp. Develop strategic plans, creative direction, media opportunities, & 3rd-party alliances to achieve business goals.Apply @ www.nbcunicareers.com Job # 1269842 (10/30)

JOB OPENING: ASSOC PROMO SCHEDULING/IFC/NYC:Execute on-air graphic &promo strategy. Maximize inventory & viewer retention. Supv log assembly. Scheduling/programming &Gabriel exp www.cablevision.jobs #12354BR (10/30)

JOB OPENING: EXEC PRODUCER/Seattle: Oversee content & dir of a daily sales driven daytime talk show on KING5 TV. Exp producing daytime TV, live events, creating content w/ advertiser clients. View job/apply: www.king5.com (10/30)

JOB OPENING: DIR, BUS AFF/DISNEY JR/LA: Min 5+ yrs comb law frm/netwrk/studio exper; deep knowl guild/union agrmts, IP; solid neg/draft/mgmt animat series, live-act/script, realty, TV movie deals. www.disneycareers.com Req 269593 (10/30)

JOB OPENING: PREDITOR /NYC Wanted: Strong Avid & storytelling skills. Min. 5 yrs in reality. Must be creative, decisive, practical & fast. A self-starter who thrives on being part of a team. Resumes: [email protected] (10/29)

JOB OPENING: METADATA QC COORDINATOR/iNDEMAND/NYC: Proof/approve/disseminate monthly movie schedules for VOD. BA + 2 yrs exp in cable. Resume to: [email protected] (10/29)

JOB OPENING: METADATA UPDATE DISTRIBUTION COORDINATOR/iNDEMAND/NYC: Entry level  Oversee metadata update process & pitch content. BA + 1 yr corp exp. Resume to: [email protected] (10/29)

JOB OPENING: DIR. MARKETING SOLUTIONS/Golf Channel/FL: 7+ yrs mktg. solutions/ mktg. integration exp. Resp. for developing key adv initiatives and partner fulfillment/activation www.ecentralmetrics.com/url/?u=8709448694-293 (10/29)

JOB OPENING: DIGITAL AE/GSN/NY: Proven track record; 7+ yrs exp. Must have ext. roster of relationships w/ key client, media, gen. agency decision makers. 4 yr. deg. req. Pls. send resume, c/l to: [email protected] (10/29)

JOB OPENING: MGR, MEDIA PLAN’G/ST Louis: Dvlpmnt/implmntation of strategic media plans for specific AB-In Bev brands. 4+yrs media plan’g or related exp. Strong strategic/ analytical thinker. Apply: www.buschjobs.com Job ID 2010-901 (10/29)

JOB OPENING: MRKTG AD SLS ANALYST/HSW/DC or ATL: supports mktg for multi. digi assets & maint/executes ad flights; 2+ yrs digital mktg & ad ops exp req. Strong Excel a must. [email protected] (10/29)

JOB OPENING: DIRECTOR OF RESEARCH/National Geographic Channel/DC: 8+yrs TV /other media rsrch. Expertise in Nielsen, MRI, Simmons & primary/sec research. Programming/Mktg focused. Apply: www.foxcareers.com FNG0000024 (10/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 13 yrs exp Affiliate Relations Mgr (LA), selling national radio programs, mgr clients, territories. Strong presentation, closing and prospecting skills, highly motivated, exceeds expectations. [email protected] (11/4)

SITUATION WANTED: EIC/LINE PRODUCER looking for next project be it series or staff. Docusoap, lifestyle, live-to-tape, studio, competition, recreation, animation, clip, etc. Email: [email protected] (11/3)

SITUATION WANTED: ANIMATION PRODUCER/PRODUCTION MANAGER/NY:  20+ years experience in the US and UK, former senior manager at Walt Disney Feature Animation. Staff or Freelance. Email [email protected] (11/3)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! [email protected] (11/3)

SITUATION WANTED: LA – Music Clearance Consultant looking for project based work. Reasonable rates. 20 years+ experience. Other rights clearance and production work available upon request. Email: [email protected] (11/3)

SITUATION WANTED: SALES CLOSER in MEDIA, TV & FILM/NY: 7+ years of Domestic and International sales in Film & TV with strong Rolodex of clients, with a sharp and professional presence. email [email protected] (11/2)

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (11/2)

SITUATION WANTED: VERY SR. WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit https://freebeaaron.wordpress.com for FREE samples. [email protected] (11/2)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (11/2)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (11/2)

SITUATION WANTED: WRITER/PRODUCER/POST-PRODUCTION SUPERVISOR: 15+ yrs. Network/cable/syndication credits. Scripted/unscripted. Current focus: multicam live-to-tape. LA based, will travel. [email protected]  (11/2)

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL(NY): 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (10/30)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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