Friday, October 29th, 2010


Cynopsis: DIGITAL
10/29/10

Good morning, it’s Friday, October 29, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Barnes and Noble is making its most compelling run yet at the Kindle by adding color to its Nook e-Reader. Kind of a bridge between the iPad and a monochrome eReader, the Android-powered NookColor sports a 7-inch touchscreen perfect for viewing video, browsing websites, checking email and playing games. Social features like B&N’s “LendMe” app allows users to lend books to friends or cut and past passages from books to post on Facebook or Twitter. Personalization features allow you to make your own mark on the interface, including changing backgrounds and color pallets. B&N is also launching a developer’s program to encourage new applications for the device with its own “curated” app store; Pandora, Lonely Planet and Howcast have already developed apps for the NookColor.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
BBC America’s new North American-focused site is kicking off its coverage of the midterm elections with a live video results report, premiering Nov. 2 at 7 p.m. ET. The show will be co-anchored by Matt Frei and Washington Correspondent Katty Kay from the site’s D.C. studio and will feature commentary from former Nightline host Ted Koppel and Time Magazine Washington Bureau Chief Mike Duffy.
 
Digital Works@NBCU
(formerly NBC Digital Networks) has recruited Dr. Ruth Westheimer to guest blog in front of the camera about life between the sheets for the over 50 crowd for NBC’s new boomer lifestyle site LifeGoesStrong.com. One of a group of middle-aged focused sites, LifeGoesStrong launched in May of this year and currently attracts some 1.5 million uniques/month.
 

~ INNOVATORS & START-UPS ~

 
Bellevue, WA-based Visible Technologies launched a new technology platform yesterday to help brands not only to listen in on how their brands are being represented on Facebook and Twitter but also to extract measurable business value from these social media conversations. The software collects and analyzes data utilizing extensive filters, customized reporting and individualized dashboards with results organized by relevance.
 

~ DIGITAL ADVERTISING ~

 
Kantar Media announced it will soon integrate the contextual ad component of the new Google TV service with the Return Path Data (RPD) from its DIRECTView product to enhance optimization of its ad placements. Part of ongoing effort to partner across platforms, the integration will help support ad inventory from DirecTV, soon to be available via Google TV Ads. Microsoft also announced it would integrate DIRECTView RPD on its Admira on-line ad marketplace.
 
As research continues to pour in on the importance of good creative in the online video space, video ad platform AdoTube announces a real-time creative optimization solution for in-video ads this morning. The company’s Creative Studio Wizard will allow advertisers to test, optimize and switch up creative mid-campaign by choosing among set creative templates. AdoTube is also staffing in-house creative executives to help design new campaign elements on the fly.
 
Adnetik struck a deal with online video platform adap.tv to extend its Audience Investment Management system to online video advertising. The collaboration offers Adnetik a real-time bidding solution for online video, helping advertisers seamlessly buy targeted pre-roll video ads from adap.tv’s real-time bidding interface.
 
Mobile messaging company Sybase 365 has partnered with celebrity-themed entertainment platform MogoTXT to launch a mobile ad solution that enables targeted advertisements into text messages written to fans by NFL, NBA, FIFA and MMA athletes who are on MogoTXT’s mobile and online service.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
SeaChange and icueTV struck a partnership integrating SeaChange’s Watch & Buy t-commerce app with icueTV’s interactive application solution. The integration enables cable operators to leverage their existing VOD infrastructures to give viewers the ability to purchase movies and related merchandise through their VOD interface and remote control.
 
Local TV station group Lin TV reported positive Q3 results, with political ads and digital boosting net revenues by 27% y/y to $103.6 million. Digital revenues, including internet advertising revenues and retransmission consent fees, increased by 54% to $16.0 million, compared to $10.4 million for the third quarter of 2009.
 

~ TRENDS, RESEARCH, ETC.  ~

                      
While activity on Facebook remains steady throughout the day, the conversation tends to peak at about 3 pm ET, according to a three-year long research study by social media communications specialist Vitrue. The data also revealed that Monday through Friday shared a similar pattern of high volumes of conversation, with Wednesday being the peak. Weekend activity was dramatically different with lower post activity from fans and brands on Sunday versus all other days. The company analyzed Facebook posts from August 2007 to October 2010, looking at more than 1,500 selected brand streams representing 1.64MM posts and 7.56MM comments.
 

~ GADGETS & APPS ~

 
Interactive producer Worldwide Biggies has launched a new 99 cent 20-level game for the iPhone and iPod Touch named, Bigby L.A.P.D (the League Against Pirates and Dragons) as part of MTV Networks Addicting Games series. Young Bigby dons a blue bear suit with a rocketpack strapped to his back. A flash version of the game is also available at MTV’s Addicting Games site.
 

~ EXECUTIVE MOVES ~

 
Former head honcho of Fox Interactive Media Ross Levinsohn has joined Yahoo as EVP of the Americas region, reporting directly to CEO Carol Bartz. He begins in Nov. and will oversee the company’s media group, ad sales and partnerships. Ross takes over for Hilary Schneider, who plans to leave Yahoo at the end of the year.
 
Fitness Magazine has named Christie Griffin as Digital Director. She will be based in New York, oversee editorial efforts on fitnessmagazine.com and help execute brand strategy across all Fitness digital projects, including mobile, apps, and tablet editions.
 


A CYNOPSIS MESSAGE


Cyn opsis Media presents:
Demographic Viewing Patterns Special Edition Series

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks & ad agencies are using to reach
each of these demos.

Upcoming Issues: Men (11/15), Baby Boomers (11/29), Across Ethnicities (12/13)
For advertising opportunities contact Mike Farina, [email protected] , 203.218.6480

Click to view specials on Kids, Tweens, & Teens, & Women


~ WEBSITE OF THE DAY ~

 
Boston-based e-commerce start-up The Daily Gromet (named after the ring used to reinforce an eyelet) is a crowdsourced online video site that profiles local businesses that have a compelling story to tell or cool product to sell. Founders Jules Pieri and Joanne Domeniconi’s idea is to turn people on to cool new companies or ideas that deserve to be recognized, and the site’s producers rely on suggestions and samples of products sent in from fans from around the globe. The tone of the daily webcasts, posted daily at 12 noon ET, are friendly and exploratory rather than critical or judgmental. But the site’s founders obviously take great care in the businesses they select and are often swayed by an impassioned plea from a loyal customer. Environmental, spiritual or artistic merits are given extra attention. Yesterday’s Gromet, Seattle-based hand dipped Beeswax Candle maker Big Dipper Waxworks, hits nicely on all three criteria.

Later — Wayne
Wayne Karrfalt for Cynopsis Digital
[email protected]
10.29.10

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].


JOB OPENING: PROMOTIONS MANAGER/Turner/NY: Turner Sports has a fantastic opportunity for a Promotions Mgr looking to work w/ some of the most exciting properties in Sports. Go to www.turnerjobs.com Search Req # 119099BR to apply (11/5)

JOB OPENING: MGR, PRICING AND PLANNING/Fox Hispanic Media Grp/NY: 2+ yrs exp P&P. Ad Sales systems exp. Prof w/Excel. Sales Planning func, inv mgmt, reporting. Apply: www.foxcareers.com , FNG0000059 (11/4)

JOB OPENING: MGR, PRICING & PLAN’G/Comcast Networks/NY: 4-5+ yrs exp w/strong analytical skills; Resp for overseeing all elements of inventory mngmnt w/ focus on sales plan’g/reporting. www.ecentralmetrics.com/url/?u=2443453614-300 (11/4)

JOB OPENING: DIR DIG MEDIA/Rainbow/NY: 8+yr software dev in Cable/Media/Sales indstry. Strg presentation, creative, budget & ppl mgmt skils.  LAMP/LINUX/JAVASCRIPT PHP/MYSQL/REST API/web framewk/Agile. Rez: [email protected] (11/4)

JOB OPENING: DIR, LICENSING/CONSUMER PROD SALES/CNE/NY: Mng bus for Spin Master brands. BA/BS req’d. 8+yrs licens’g exp. Exp launching new brands & bus & mngng antwk of licensees. www.turnerjobs.com ref req # 120780 (11/4)

JOB OPENING: MANAGER, MEDIA/PANERA BREAD/St Louis MO:  3-5 yrs exp media strategy and planning, local media, digital exp, agency mgt, track/plan budgets, media analytics Resume: [email protected] (11/4)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  PRGRMNG INTERN/Cable network: Intern will work in the areas of scheduling and acquisitions. The internship begins in January and is for course credit. Hrs are flex. cover letter/resume to [email protected] (11/4)

JOB OPENING: SR. MGR,RESEARCH-MUSIC CHOICE/NY: Support mktg,prgmg & product initiatives across multi platforms w/ actionable rsrch. BA/BS, + 6-8 yrs relevant media rsrch exp. mandatory. http://musicchoicecareers.iapplicants.com (11/3)

JOB OPENING: RSRCH MGR/NJ: NJ media agcy looking for exp’d Rsrch Mgr with strong Television bkgrd. Proficient in Nielsen, Kantar, IMS, Simmons & Excel. Strong communication skills a must. Contact: [email protected] (11/3)

JOB OPENING: SR CREDIT ANALYST/20TH TV/LA: 5-7yrs collection exp. Resp. for contacting past due cust. & resolving payment discrepancies. Will maint records& prepare rpts.(EOE)  Info/apply:  www.myfoxla.com Email: [email protected]  (11/3)

JOB OPENING: ANALYST, MASTER DATA MNGMNT/NBC/NYC/Temp to Hire: Report data quality metrics; ongoing data quality audits for NBCU Advrtsng Sales props. 3 yrs exp in AdSales & 1 yr in database mgmt. Apply: [email protected] (11/3)

JOB OPENING:  SALES POWERHOUSE in MEDIA, TV & FILM/NY: 7+ years of Domestic and International sales in Film & TV with strong Rolodex of clients, with a sharp and professional presence. email [email protected] (11/3)

JOB OPENING:    EDITOR/NYC: Edit PBS documentary on being LGBT in America. Need 10+ years serious docu exp. Must know After Effects and be very technically proficient on AVID PC systems. Cov. letter/resume to [email protected] (11/3)

JOB OPENING: ACCOUNT EXECUTIVE, DIRECT RESPONSE/Hallmark Channel/New York: 3+ yrs network sales exp w MS Office proficiency. See full posting and apply @ www.hallmarkchannel/jobs.com (11/2)

JOB OPENING: SALES DVLPMNT MGR/CaptionMax: Exp Sales only, Contacts ent media, ntwrk prgmng a plus. Increase caption bus, negotiate rates. NYC, Burb or Mpls. No calls. Res: http://www.captionmax.com/about/careers/ (11/2)

JOB OPENING: PROJECT MGR, PRODUCTION FACILITIES/TV One LLC/Silver Spring MD: Mng, schdlng, orgnzing & providing frontline maintenance for editing & graphic design.; knwldg of Avid Media Composer & Avid Unity. Visit: www.tvoneonline.com (11/2)

JOB OPENING: DIRECTOR, STRATEGIC INSIGHTS & RATINGS RESEARCH/MTV/NYC: 7 + yrs TV ratings research/data analysis exp. B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (11/2)

JOB OPENING: VP, DIGITAL MARKETING/MTV/NYC. 10 + yrs exp consumer mktg in Ent; Exp. implementing successful online, social media, tune-in & direct mail mktg campaigns a must. B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (11/2)

JOB OPENING: MGR, DIGITAL INTEGRATED MARKETING/MTV/NYC: 5+ yrs Digital ad sales marketing/agency exp. in media/entertainment; BA req. EOE/M/F/D/AAP www.mtvnetworkscareers.com (11/2)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV2/mtvU/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (11/2)

JOB OPENING: MGR, BUSINESS DVLPMNT/NY: Identify/evaluate potential business opps in dig media (online, mobile, gaming, social, etc.). 3+ yrs of exp. in Bus Dev (Internet/media co). Apply: www.scrippsnetworks.com . Search Req#: 1652 (11/2)

JOB OPENING: SR ANALYST/RSRCH MGR/WME/LA: Provide research support to company/client initiatives. Strong analytic and writing skills required. 2-3+ yrs research exp w/ Nielsen software a must. Apply: [email protected] (11/2)

JOB OPENING: ADMIN ASST/COORDINATOR/WME/LA: Directly support Research Dept activity. Strong organizational, phone and client servicing required. Software intensive. Apply: [email protected] (11/2)

JOB OPENING: AE/GSN/Chicago: promotes/sell inventory on GSN must be extremely organized and driven. Excellent media math skills and comprehension of media terms are a must.Knwldg MS software req’d [email protected] (11/2)

JOB OPENING: SALES ASST/OFFICE MGR. TV Dist. Co/Norwalk, CT: Energetic multi-tasker. Proficient all MS Office apps. Knwldg of Quickbooks a +. Great entry-level oppty to learn many aspects of the business. Resume: [email protected] (10/30)

JOB OPENING: MANAGER, BRAND MARKETING/CNBC NJ: Min 5 yrs brand mktg exp. Develop strategic plans, creative direction, media opportunities, & 3rd-party alliances to achieve business goals.Apply @ www.nbcunicareers.com Job # 1269842 (10/30)

JOB OPENING: ASSOC PROMO SCHEDULING/IFC/NYC:Execute on-air graphic &promo strategy. Maximize inventory & viewer retention. Supv log assembly. Scheduling/programming &Gabriel exp www.cablevision.jobs #12354BR (10/30)

JOB OPENING: EXEC PRODUCER/Seattle: Oversee content & dir of a daily sales driven daytime talk show on KING5 TV. Exp producing daytime TV, live events, creating content w/ advertiser clients. View job/apply: www.king5.com (10/30)

JOB OPENING: DIR, BUS AFF/DISNEY JR/LA: Min 5+ yrs comb law frm/netwrk/studio exper; deep knowl guild/union agrmts, IP; solid neg/draft/mgmt animat series, live-act/script, realty, TV movie deals. www.disneycareers.com Req 269593 (10/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 13 yrs exp Affiliate Relations Mgr (LA), selling national radio programs, mgr clients, territories. Strong presentation, closing and prospecting skills, highly motivated, exceeds expectations. [email protected] (11/4)

SITUATION WANTED: EIC/LINE PRODUCER looking for next project be it series or staff. Docusoap, lifestyle, live-to-tape, studio, competition, recreation, animation, clip, etc. Email: [email protected] (11/3)

SITUATION WANTED: ANIMATION PRODUCER/PRODUCTION MANAGER/NY:  20+ years experience in the US and UK, former senior manager at Walt Disney Feature Animation. Staff or Freelance. Email [email protected] (11/3)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! [email protected] (11/3)

SITUATION WANTED: LA – Music Clearance Consultant looking for project based work. Reasonable rates. 20 years+ experience. Other rights clearance and production work available upon request. Email: [email protected] (11/3)

SITUATION WANTED: SALES CLOSER in MEDIA, TV & FILM/NY: 7+ years of Domestic and International sales in Film & TV with strong Rolodex of clients, with a sharp and professional presence. email [email protected] (11/2)

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (11/2)

SITUATION WANTED: VERY SR. WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit https://freebeaaron.wordpress.com for FREE samples. [email protected] (11/2)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (11/2)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (11/2)

SITUATION WANTED: WRITER/PRODUCER/POST-PRODUCTION SUPERVISOR: 15+ yrs. Network/cable/syndication credits. Scripted/unscripted. Current focus: multicam live-to-tape. LA based, will travel. [email protected]  (11/2)

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL(NY): 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (10/30)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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