Cynopsis: Digital

Cynopsis Digital Out of Home 03/06/24: New York Penn Station lights up with DOOH; Say cheese! Trooh Media acquires Cheddar’s college screens

Wednesday March 6, 2024 Trooh Media has acquired CheddarU’s large format digital screens on college campuses. The deal gives Trooh Media exclusive access to over 900 screens across 325 US college campuses. “This acquisition is a nice complement to our existing network of schools and gives Trooh access to new campuses across the country,” said […]

Cynopsis Digital Out of Home 02/21/24: Hypermedia does Dubai; AdQuick strikes a deal with Crackle Connex; CTI acquires Vistacom

Wednesday February 21, 2024 Hypermedia inked a 10-year deal with developer Nakheel granting Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s communities and assets across Dubai. The digital network to be installed across Palm Jumeirah features various formats, from digital unipoles at the entrance to large panels along the […]

Cynopsis Digital Out of Home 02/07/24: Black History Month gets a boost from DOOH; Ad growth report

  Wednesday February 7, 2024 Clear Channel is utilizing its digital OOH platform for a month-long campaign focused on Black History. This year for Black History Month, the Smithsonian Institution has claimed the theme, “African Americans and the Arts.” Clear Channel puts its own spin on that with “Celebrating Creators,” including DOOH creatives that shine […]

Cynopsis Digital Out of Home 01/24/24: Bowling business gets a boost with DOOH; Times Square goes wild for Seed Healh

  Wednesday January 24, 2024 Bowling Center Television, the DOOH/CTV television network developed through a collaboration between Strike Ten Entertainment, the Bowling Proprietors’ Association of America, and Equity Sports Partners, has debuted in New York, Philadelphia, Charlotte and Tampa-St. Petersburg. The network has installations in 1,000 bowling centers located across the country, scaling to 13,000 […]

01/10/24: Cynopsis Digital Out of Home

  Wednesday December 10, 2023 Media agency Assembly unveiled a planning tool called ShopConnect that merges programmatic buying with digital out-of-home. ShopConnect targets audiences at multiple touchpoints as they engage with brands on the path to purchase, ingesting users’ behavioral data in real-time. “At Assembly, we find the change that fuels growth, and with ShopConnect, […]

01/03/24: Cynopsis Digital Out of Home

  Wednesday January 3, 2024 Clear Channel Outdoor has partnered with Nevada-based Terrible Herbst to enable brands to activate DOOH across the street from this year’s Super Bowl at Allegiant Stadium in Las Vegas. The opportunity comes via Terrible’s new event-focused facility, which includes the four-level stadium parking garage, as well as offering a Starbucks […]

12/20/23: Cynopsis Digital Out of Home

  Wednesday December 20, 2023 How will DOOH evolve in 2024? Cynopsis asked industry experts to weigh in on the future of the fast-growing, ever-more-engaging advertising format. In 2024, we will be stepping on the gas to go faster and further on the digitization of Out of Home Advertising. Programmatic will drive more digital budgets […]

12/13/23: Cynopsis Digital Out of Home

  Wednesday December 13, 2023 Increasing out of home’s share of media plan allocations leads to increased effectiveness, with measurable impact on sales, brand awareness, consideration, and purchase intent. That’s according to a new study from Benchmarketing, a division of Omnicom Media Group. The study commissioned by the Out of Home Advertising Association of America […]

12/06/23: Cynopsis Digital Out of Home

  Wednesday December 6, 2023 Programmatic DOOH ad tech company Hivestack has launched Hivestack Curate, a DOOH marketplace that enables buyers to customize their inventory sourcing and build deals based on their specific business goals. Curators will be able to build premium inventory deals from over 390 media owners integrated with Hivestack’s global DOOH marketplace […]

11/22/23: Cynopsis Digital Out of Home

  Wednesday November 22, 2023 Welcome to your weekly Cynopsis digital out-of-home marketing newsletter. To share your DOOH story, contact [email protected]. From November 15–18, 2023, Paramount+ was all over Las Vegas, showcasing some of the platform’s most popular IP and franchises throughout Formula 1 race weekend. In addition to the city’s Sphere, […]

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