Special Editions

A+E Moves Audiences to Action Through Creative Solutions

A CYNOPSIS MESSAGE FROM A+E Networks Tuesday March 12, 2024 A+E: Where Artful Storytelling Meets Targeting Science By: E.B. Moss As our industry moves more into audience-based and data-driven solutions, David DeSocio, EVP of Ad Sales Marketing & Partnerships makes a case that in our data-driven world, creativity and storytelling remains a crucial […]

Kargo’s Winning Proposition for Multicultural Publishing

A CYNOPSIS MESSAGE FROM KARGO Wednesday February 28, 2024 Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media By E.B. Moss Kargo has come a long way since it first disrupted the mobile industry with ringtones and wallpaper 20 years ago. It evolved to offer comprehensive, cross-channel advertising solutions and then within […]

Reaching Audience in 2024

  Friday December 8, 2023 Reaching Audience in 2024 Executive Summary By Charlotte Dulany, Event Content Manager, Cynopsis Rounding out 2023, industry experts connected across the screen to examine the targeting tools necessary to optimize ad strategy. Conversations oscillated between what worked this year, and forecasts for future trends. Cynopsis framed the question: What audience-based […]

11/01/23: Cynopsis 2023 Holiday Guide

A CYNOPSIS MESSAGE FROM UPtv     Wednesday November 1, 2023 Holiday Programming Guide 2023 From cartoons to cookies to Christmas classics, there is no shortage of holiday programming this season. Here is Cynopsis’ annual listing of festive fare running through January 1. Happy viewing! (To update a listing, contact

10/17/23: Cynopsis Reports From Advertising Week

A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT   Tuesday October 17, 2023 Insights and Highlights from Advertising Week New York 2023 Navigating the Multiverse of Advertising Week 2023: Creative, Culture, AI and More By E.B. Moss One of the recurring themes of the first two days of Advertising Week’s sessions was the need […]

09/29/23: 2023 CYNOPSIS BIG TV EXECUTIVE SUMMARY

Friday September 29, 2023 2023 CYNOPSIS BIG TV EXECUTIVE SUMMARY By Yakira Young Cynopsis’ 5th annual Big TV Conference was one for the books. 2023 has been quite a year – cord-cutting, measurement advances, remote work, and of course the writers’ and actors’ strikes. So there was no shortage of content for this year’s event […]

CynCity

Cynsiders