With MoonBall Media, Two Athletes Step Into New Careers

MoonBall Media, led by former World Series Champion Eric Hosmer and award-winning producer and former player Anthony Seratelli, launched in February with original unscripted programming, a weekly podcast, social media content and FAST channels. Seratelli shares how the two athletes transformed their professional baseball careers into a multi-faceted media company. 

 
With production companies like Springhill and Omaha Productions, why do you think there is this spike in professional athletes stepping into media roles?
I think when athletes stop playing professionally, most still want to find a way to stay connected to the sport and fans. Stepping into media allows us to continue entertaining fans in a meaningful and impactful way. At MoonBall, we are creating content that gives our audiences unique perspectives and insight to sports both on and off the field.
 
Being a first of its kind MLB-owned media company, what is your goal as you continue to develop content? How will that perspective bring something unique to the unscripted landscape?
We are creating sports driven content from a baseball perspective. Baseball is a different grind and mentality. There’s a different type of endurance and resilience that, for us, translates into powerful and unique storytelling. We are currently offering a variety of content across multiple platforms including our weekly podcast Diggin’ Deep and our Diggin’ Weekly show, with upcoming short-form and long-form premium unscripted programming, and a suite of FAST channels. 
 
Our goal with Diggin’ Deep is to be known as the go-to podcast for baseball enthusiasts.  We will continue to bring on the biggest names in MLB, past and present, while mixing in athletes from other sports, business, music and entertainment, and capture engaging conversations with our guests that are unparalleled to any other podcast. This is a show by baseball players, with baseball players, for baseball fans and we will be listening to our audience and giving them what they want and more.  
 
Overall, our goal at MoonBall is to create and distribute engaging content across multiple-platforms and reach our audiences where and when they want to be reached!
 
What is it about sports docs that appeal to a broad audience, not just sports fans?
With MoonBall Media, our content is about exploring the human side of sports. Our mission is to make the athletes and performing under the bright lights relatable by peeling back all the layers. Athletes are just humans and they all have stories, we are just here to tell them. 

Regarding our slate and what we have in the pipeline, we already have a variety of projects on our plate – from underground documentaries about rodeo cowboys to a docuseries featuring the most amazing feats in sports with Cal Ripken Jr. as the Executive producer, the content will range from emotional and inspirational to light-hearted and entertaining.

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