10/17/23: Cynopsis Reports From Advertising Week

A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT   Tuesday October 17, 2023 Insights and Highlights from Advertising Week New York 2023 Navigating the Multiverse of Advertising Week 2023: Creative, Culture, AI and More By E.B. Moss One of the recurring themes of the first two days of Advertising Week’s sessions was the need […]

07/27/23: Unlocking the Power of Local

A CYNOPSIS MESSAGE FROM LOCALITY   Thursday July 27, 2023 Locality: Uniting the Best of Local TV Advertising By E.B. Moss In the broad world of US TV advertising, local is taking center stage. Consumer spending and viewing habits are changing, and advertisers are responding by allocating more budgets to local markets. Locality, […]

05/02/23: Live from the NewFronts: Tuesday Edition

A CYNOPSIS MESSAGE FROM AMAZON FREEVEE   Tuesday May 2, 2023 Live from the NewFronts: Tuesday Edition By Charlotte Dulany Sharing the first Monday in May with the Met Gala across town, the NewFronts kicked off as advertising’s biggest night out, and continued today with big news from companies pushing the envelope with […]