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01/29/15: Facebook likes its chances with the Super Bowl; FCC denies rematch for Tennis Channel; Red Bull scores a billion

Facebook likes its chances with the Super Bowl

A CYNOPSIS MESSAGE 2015 Cynopsis Boot Camp February 10, 2015 | 8:30am – 3:30pm | Yale Club NYC (Early Bird Ends  Friday, January 30, 2015) Featured Speakers: David Wong – SVP, Product Leadership, Nielsen Global Digital Jacqueline Corbelli – Co-Founder, Chairman & CEO, Brightline Jeff Semones – President, M80 Andrew Stevens – VP, Strategy [...]

01/28/15: ESPN, Bleacher Report Discover Snapchat; NBA preps for Chinese New Year; WWE Network tops the million mark

ESPN, Bleacher Report Discover Snapchat

CYNOPSISSPORTS 01.28.15 Good morning. It’s Wednesday, January 28, 2015, and this is your first early morning Sports briefing.  Snapchat named ESPN as its exclusive sports publisher in the US for their new Discover platform where ESPN will hand-curate content exclusively for the platform. Daily editions are set to highlight the top news of the day [...]

01/27/15: CBS Sports slates a golf record; Duke drives FOX Sports to a new high; Universal Sports pedals a new deal

CBS Sports slates a record in golf

CYNOPSISSPORTS 01.27.15 Good morning. It’s Tuesday, January 27, 2015, and this is your first early morning Sports briefing.  CBS Sports laid out plans for golf coverage in 2015, announcing the “most extensive schedule in network television history.” The company is on deck to carry 21 golf tournaments this year, with more than 155 hours of [...]

01/26/15: NBC Sports Chairman Mark Lazarus talks Super Bowl, deflategate and advertising; NHL opens the World Cup, opts to GoPro; NFL channels YouTube

NBC Sports Chairman Mark Lazarus talks Super Bowl, deflategate and advertising

CYNOPSISSPORTS 01.26.15 Good morning. It’s Monday, January 26, 2015, and this is your first early morning Sports briefing.  NBC Sports’ go big or go home mentality for major events hits full speed this week as the company prepares to host Super Bowl XLIX from Phoenix on Sunday. Armed with the company’s “most comprehensive Super Bowl [...]

01/23/15: NBA signs on with Kaiser Permanente; ESPN books Super Bowl plans; NASCAR powers up

NBA signs on with Kaiser Permanente

CYNOPSISSPORTS 01.23.15 Good morning. It’s Friday, January 23, 2015, and this is your first early morning Sports briefing.  Kaiser Permanente is now covering the NBA via a new multiyear strategic partnership that will “focus on building healthier communities.” The deal makes Kaiser Permanente the Official Health Care Partner of the NBA, Women’s National Basketball Association [...]

01/22/15: NBCUniversal details Super Bowl big event strategy; Turner brands unite for upfronts; NASCAR gives merchandising an overhaul

NBCUniversal details Super Bowl big event strategy

CYNOPSISSPORTS 01.22.15 Good morning. It’s Thursday, January 22, 2015, and this is your first early morning Sports briefing.  NBCUniversal will once again go big for its turn hosting the Super Bowl this year, announcing the company’s “most comprehensive Super Bowl promotional effort ever.” The push will span the likes of NBC, NBCSN, CNBC, MSNBC, USA, [...]

01/21/15: NBC gives Super Bowl free streaming treatment; TNT stars enter the Justice League; FOX Sports launches talent development division

NBC gives Super Bowl free streaming treatment

CYNOPSISSPORTS 01.21.15 Good morning. It’s Wednesday, January 21, 2015, and this is your first early morning Sports briefing.  NBCUniversal is gearing up for Super Stream Sunday on Feb. 1, offering viewers 11 straight hours of NBC content on Super Bowl Sunday with programming that includes the game, halftime show, pre- and post-game shows as well [...]

01/20/15: CBS gets sophomore run of TNF; NFC/AFC Championships average 46.1 million viewers; Kumho Tire takes the train to NBA All-Star

CBS gets sophomore run of TNF

CYNOPSISSPORTS 01.20.15 Good morning. It’s Tuesday, January 20, 2015, and this is your first early morning Sports briefing.  A long weekend saw CBS and the NFL renew their vows for Thursday Night Football, announcing the deal on Sunday. The agreement will be for the 2015 season with an addition year available at the NFL’s option [...]

01/16/15: The NBA deepens London ties; CBS Sports Network reenlists; UFC’s Coner McGregor is feeling Foxy

The NBA deepens London ties

A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK Professional Bull Riders Monster Energy Buck Off at the Garden PBR at MSG Tomorrow & Sunday 8 ET CBS SPORTS NETWORK The 24-hour home of CBS Sports CBSSportsNetwork.com. CYNOPSISSPORTS 01.16.15 Good morning. It’s Friday, January 16, 2015, and this is your first early morning Sports briefing. To [...]

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