Cynopsis: Sports

07/29/16: Mindshare’s Olympic take; Favre’s new career; Twitter plugs in to ELeague

Mindshare’s Olympic take

CYNOPSISSPORTS 07.29.16 Good morning. It’s Friday July 29, 2016, and this is your first early morning Sports briefing.  Mindshare North America released new research surrounding the 2016 Summer Olympics. The company leveraged The Pool, a proprietary research tool, to examine media habits, consumer insights, and brand opportunities leading into the global event. Of the 1,034 […]

07/26/16: Twitter continues All-Star deals; FOX Sports RSNs get ice stream; NFL finds room with Vue

Twitter continues All-Star deals (Facebook)

CYNOPSISSPORTS 07.26.16 Good morning. It’s Tuesday July 26, 2016, and this is your first early morning Sports briefing.  Another day, another deal for Twitter, which announced that the platform will now live stream weekly out-of-market games from MLB and the NHL via a new partnership with MLBAM. Meanwhile, 120 Sports will also produce an exclusive, […]

07/26/16: Campus Insiders scores a birdie; IOC throws Russia a lifeline; ELeague adds Overwatch

Campus Insiders scores a birdie

CYNOPSISSPORTS 07.25.16 Good morning. It’s Monday July 25, 2016, and this is your first early morning Sports briefing.  Twitter continued its blaze of sports video partnerships, announcing a digital media rights partnership with Campus Insiders that will include live streaming of more than 300 college sports events. The deal follows other recent partnerships for Twitter […]

07/22/16: ACC Network gets a go; The NBA’s ‘bathroom’ break; New toys for PGA Championship

ACC Network gets the go

CYNOPSISSPORTS 07.22.16 Good morning. It’s Friday July 22, 2016, and this is your first early morning Sports briefing.  It’s official. ESPN and the ACC formally unveiled the launch of the ACC Network at the conference’s annual Football Kickoff media event in Charlotte. Backed by a 20-year partnership, the platform will run through at least 2036 […]

07/20/16: The NBA’s Tweetstorm; The ACC prepares for a national grandstand; USA Basketball powers activate

The NBA's Tweetstorm

CYNOPSISSPORTS 07.20.16 Good morning. It’s Wednesday July 20, 2016, and this is your first early morning Sports briefing.  The NBA is doubling down on Twitter, announcing plans for an expanded content partnership that will bring original live programming and more video to the platform as well as Vine and Periscope. Details will see the league, […]

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