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03/03/15: YouTube succumbs to March Madness; NASCAR revs up for SpongeBob; Cricket World Cup is a social media heavyweight

YouTube succumbs to March Madness

CYNOPSISSPORTS 03.03.15 Good morning. It’s Tuesday March 3, 2015, and this is your first early morning Sports briefing.  March Madness is getting bona fide on YouTube. NCAA Digital, managed by Turner Sports, launched the first-ever NCAA March Madness YouTube Channel ahead of the annual tournament. The new channel will offer fans real-time highlights and video [...]

03/02/15: Thuzio starts a brand new game; FOX, AT&T are weekend warriors; NBC launches big event strategy for PBC

Thuzio starts a brand new game

CYNOPSISSPORTS 03.02.15 Good morning. It’s Monday March 2, 2015, and this is your first early morning Sports briefing.  After successfully launching its Executive Club in 2014 under the watchful eye of CEO Jared Augustine and co-founder Tiki Barber, Thuzio last week launched its newest chapter in a move to bring together athletes and sponsors in [...]

02/27/15: Daytona surges over 2014; ESPN prepares to kick off MLS season; Nevada opens the books on Olympic wagering

Daytona makes roadkill over 2014

CYNOPSISSPORTS 02.27.15 Good morning. It’s Friday February 27, 2015, and this is your first early morning Sports briefing.  The Daytona 500 bounced back from a stormy 2014 this year, scoring 13.4 million viewers for FOX’s 2015 coverage of the race, according to Nielsen. That marks a 44% rise over last year’s weather-delayed broadcast with a [...]

02/26/15: MLS reaches for the Sky; Rob Stone has a new gig; Tennis Channel adds squash to the menu

MLS reaches for the Sky

CYNOPSISSPORTS 02.26.15 Good morning. It’s Thursday February 26, 2015, and this is your first early morning Sports briefing.  Major League Soccer formalized reports (see yesterday’s issue) about the league’s newest foray across the Atlantic, announcing a partnership with British sports broadcaster Sky Sports. In addition to the two regular season games shown on a weekly [...]

02/24/15: FOX Sports delivers a roadblock to the Women’s World Cup; Back9Network hits pause; Will MLBAM cash in?

Rob Stone has a new gig

CYNOPSISSPORTS 02.24.15 Good morning. It’s Tuesday February 24, 2015, and this is your first early morning Sports briefing.  After launching a striking Women’s World Cup promo during the Daytona 500, FOX Sports detailed its marketing plans for thus summer’s event to mark the 100 day countdown to the tournament. The spot will see a 30-second [...]

02/19/15: Under Armour gets in the ring with Ali; Kenny Albert has a new gig; Fanatics, Bruin Sports Capital tap key execs

Under Armour gets in the ring with Ali

CYNOPSISSPORTS 02.19.15 Good morning. It’s Thursday February 19, 2015, and this is your first early morning Sports briefing.  Mohammad Ali will now be punching for Team Under Armour. The brand announced that it has inked a deal, partnering with Authentic Brands Group, to launch an extensive line of Ali branded and inspired products. A graphic [...]

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