Cynopsis: Sports

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04/22/14: ESPN makes a run for Chick-fil-A, NBC Sports deepens ties to the Breeders’ Cup, The NHL names its venue, host for annual awards show

NBC Sports deepens ties to the Breeders' Cup

A CYNOPSIS MESSAGE FROM BIG TEN NETWORK BTN is the premier national college sports network born from the nation’s most storied conference. With nearly half of its 180 football and men’s basketball games featuring a top 25 team & deeper coverage than anyone else, BTN delivers 450+ live events & Emmy-nominated programming yearly. The Big [...]

04/21/14: NASCAR’s Brian France and NBC Sports’ Group Mark Lazarus Talk Game, Universal Sports taps Bostonian Michael Chiklis for Marathon coverage, Facebook drinks up the World Cup

A CYNOPSIS MESSAGE FROM BIG TEN NETWORK BTN is the premier national college sports network born from the nation’s most storied conference. With nearly half of its 180 football and men’s basketball games featuring a top 25 team & deeper coverage than anyone else, BTN delivers 450+ live events & Emmy-nominated programming yearly. The Big [...]

04/17/14: NBCU carrying Premier League’s Championship Sunday across 10+ networks

Nike locks in USATF deal through 2040

CYNOPSISSPORTS 04.17.14 Good morning. It’s Thursday, April 17, 2014, and this is your first early morning Sports briefing.  Nike is doubling down on USA Track & Field, announcing an expansion of their partnership from 2017 through 2040 that will "significantly" increase support of USATF programs, athletes and competitive groups. The new deal will see Nike [...]

04/15/14: NBC Sports lays out plans for NHL Playoffs

NHL Hits the Playoffs on a High

A CYNOPSIS MESSAGE FROM BIG TEN NETWORK BTN is the premier national college sports network born from the nation’s most storied conference. With nearly half of its 180 football and men’s basketball games featuring a top 25 team & deeper coverage than anyone else, BTN delivers 450+ live events & Emmy-nominated programming yearly. The Big [...]

04/11/14: The Mountain West makes a play for Fridays

The Mountain West makes a play for Fridays

CYNOPSISSPORTS 04.11.14 Good morning. It’s Friday, April 11, 2014, and this is your first early morning Sports briefing.  The Mountain West Conference is looking for the warmth of Friday Night Lights, announcing yesterday that the league was shifting a slate of football games to Fridays this season in an effort to get in front of [...]

04/10/14: the UConn/Notre Dame clash heated up ratings for ESPN

the UConn/Notre Dame clash heated up ratings for ESPN

CYNOPSISSPORTS 04.10.14 Good morning. It’s Thursday, April 10, 2014, and this is your first early morning Sports briefing.  The battle of undefeateds for the NCAA Women’s National Championship paid dividends for ESPN, which saw its highest overnight rating for a women’s college basketball game since 2004. Despite a blowout, Tuesday’s game drew a 2.8 household [...]

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