Cynopsis: Sports

Read More Stories in

09/23/14: Capital One opens its wallet for the Orange Bowl; mun2 adds football to its playbook; the NFL has a new CMO

Capital One opens its wallet for the Orange Bowl

CYNOPSISSPORTS 09.23.14 Good morning. It’s Tuesday, September 23, 2014, and this is your first early morning Sports briefing.  ESPN locked in Capital One to take on title sponsorship of the Orange Bowl in a multi-year deal, starting this year. The Capital One Orange Bowl will be played on December 31 and “builds on Capital One’s [...]

09/22/14: Golf Channel’s Molly Solomon sweetens the Ryder Cup; Pundits break down Goodell’s plans; Crest scrubs NFL campaign

Golf Channel's Molly Solomon sweetens the Ryder Cup

CYNOPSISSPORTS 09.22.14 Good morning. It’s Monday, September 22, 2014, and this is your first early morning Sports briefing.  NBC and Golf Channel tee up this week for the 40th Ryder Cup as Europe and the US square off from Scotland. The two channels will offer 85.5 hours of coverage of the event, beginning with Morning [...]

09/19/14: MLS kicks off a rebrand; WNBA postseason ends on a high; PepsiCo has Roger Goodell’s back

MLS kicks off a rebrand

CYNOPSISSPORTS 09.19.14 Good morning. It’s Friday, September 19, 2014, and this is your first early morning Sports briefing.  MLS got an overhaul with the unveiling of #MLSNEXT. Sporting a new crest, the rebrand replaces the traditional image of a soccer boot kicking a ball. The new icon features a shield accompanied by three white stars [...]

09/18/14: The NBA plugs in to the JBL brand; New season of TUF packs a punch; Reelz needs its TMZ

The NBA plugs in to the JBL brand

CYNOPSISSPORTS 09.18.14 Good morning. It’s Thursday, September 18, 2014, and this is your first early morning Sports briefing.  The NBA locked in its first-ever marketing teammate in the headphone, speaker, and audio categories, inking a deal with Harman International to become the official partner in those areas. The deal spans not only the NBA, but [...]

09/17/14: Anheuser-Busch calls recent NFL controversies “disturbing”; West coast-based SNF raises the bar; ESPN.com gets a facelift

Anheuser-Busch calls recent NFL controversies "disturbing"

CYNOPSISSPORTS 09.17.14 Good morning. It’s Wednesday, September 17, 2014, and this is your first early morning Sports briefing.  Anheuser-Busch made its statement about recent NFL controversies on Tuesday, expressing concern over the Ray Rice incident and the league’s handling of domestic violence and child abuse issues amongst its players. "We are disappointed and increasingly concerned [...]

09/16/14: NBC Sports lines up Ryder Cup programming with Golf Channel; NHL sets up an EPIX battle; The Penn Mutual Life Insurance Company scrums with collegiate rugby

NBC Sports lines up Ryder Cup programming with Golf Channel

CYNOPSISSPORTS 09.16.14 Good morning. It’s Tuesday, September 16, 2014, and this is your first early morning Sports briefing.  NBC and Golf Channel will see a first-time collaboration at the 2014 Ryder Cup that will see 71.5 hours of coverage from Sept. 22-28. Making its debut this year will be Golf Channel’s Ryder Cup Alternate Shot [...]

09/15/14: Carlos Silva prepares to tee off on Back9Network; Thursday Night Football takes the night; UEFA Champions League prepares to kick off

Carlos Silva prepares to tee off on Back9Network

CYNOPSISSPORTS 09.15.14 Good morning. It’s Monday, September 15, 2014, and this is your first early morning Sports briefing.  The countdown is on for Back9Network, which bows on a national TV stage on Sept. 29 via its new deal with DIRECTV channel 262. The golf-lifestyle channel hits the airwaves with nearly 1,100 hours of original programming [...]

09/12/14: NFL launches investigation, sponsors take note; FOX, Turner, ESPN prepare for the MLB Postseason; NBC plays the hating game

mun2 gets on the NFL's field

A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK Tomorrow’s Nebraska game is ONLY on CBS Sports Network Nebraska at Fresno State Tomorrow 10:30 ET CBS SPORTS NETWORK 24-hour home of CBS Sports CBSSportsNetwork.com. CYNOPSISSPORTS 09.12.14 Good morning. It’s Friday, September 12, 2014, and this is your first early morning Sports briefing.  The NFL announced an [...]

09/11/14: ESPN sets New Year’s plans; FOX Sports had a big week; the NHL gets oral

ESPN sets New Year's plans

CYNOPSISSPORTS 09.11.14 Good morning. It’s Thursday, September 11, 2014, and this is your first early morning Sports briefing.  ESPN booked its New Year’s plans, announcing its programming schedule for the six bowl games slated to run on New Year’s Eve and New Year’s Day under the new College Football Playoff rotation system including the two [...]

09/10/14: Exclusive: USA Today Sports Media Group’s For the Win hits the green; Weekend ratings updates; Nike drops Ray Rice

USA Today Sports Media Group's For the Win hits the green

CYNOPSISSPORTS 09.10.14 Good morning. It’s Wednesday, September 10, 2014, and this is your first early morning Sports briefing.  After launching For the Win, dubbed “the first mainstream sports media property focused exclusively on social news, USA Today Sports Media Group is poised to climb the next rung, launching a spinoff entitled Fore! The Win, devoted [...]

CynCity

Cynsiders

Instagram