Tuesday, November 2nd, 2010


with Strong Growth in Key Demos!
  A 18-49  +8%      M 18-49  +12%
A 25-54  +10%    M 25-54  +9%

truTV puts the REAL back into Real Life and
provides sponsors Real Value for their investment.
truTV. Not Reality. Actuality.

Source: Nielsen Media Research, Full Season 2009-2010 (9/21/09-9/19/10), Broadcast Prime (M-Sa 8P-11P, Su7P-11P),
 Top 10 Cable Ranker excludes sports Live+SD data. Year Ago Full Season 2008-2009 (9/22/08-9/20/09). Live+SD data.


Good morning. It’s Tuesday, November 2, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
NBA TV: NBA Backstage at 630p
DIY Network: Kitchen Impossible at 9p
Science Channel: Meteorite Men at 9p
Travel Channel: Mysteries at the Museum at 9p
Oxygen: Running Russell Simmons at 10p


OWN: Oprah Winfrey Network presents three new original series for 2011:

  • The Judds – One-hour series follows the award-winning country music duo Naomi and Wynonna Judd as they prep for their first tour together in ten years. The intimate series, produced by Gay Rosenthal Productions, Inc. will also reveal the complicated mother/daughter relationship the two continue to share.
  • Carson-Nation – Fashion and design guru Carson Kressley journeys to small towns around the country, giving makeovers to people one person at a time. The one-hour series is executive produced by Tom Forman’s Relativity REAL LLC.
  • Ryan and Tatum: The O’Neals – One-hour series centers on the father and daughter as they work to rebuild their familial relationship after being estranged for more than 25 years. Endemol USA Inc. produces the series.

In addition, OWN: Oprah Winfrey Network unveiled its inaugural weekend schedule when the network signs on January 1, 2011. The opening weekend offers a smorgasbord of programming available on the network including many previews of new series that will air throughout the weekend. Highlights of Saturday‘s schedule include:

  • Oprah Presents OWN at 12p and repeats at 6p
  • Sneak Peek: Kidnapped By The Kids at 1p
  • The Road To Your OWN Show at 2p
  • Sneak Peek: Enough Already with Peter Walsh at 3p
  • Sneak Peek: Searching For . . . at 4p
  • Sneak Peek: Miracle Detectives at 5p
  • Sneak Peek: Oprah Presents Master Class (Jay-Z) at 7p
  • Season 25: Oprah Behind The Scenes (Episode 1) at 8p
  • Season 25: Oprah Behind The Scenes (Episode 2) at 9p

Sunday programming highlights include:

  • Ask Oprah’s All-Stars at 8p
  • Oprah Presents Master Class (Diane Sawyer) at 10p

Additionally, OWN brought forth its weekly daytime and primetime schedules that kick off January 3. The Monday-Friday daytime lineup consists of:

  • The Gayle King Show at 10a
  • Anna & Kristina’s Grocery Bag at 3p
  • Cristina’s Big Bowl of Love at 330p
  • Trading Spaces at 4p
  • Best of Dr. Phil at 7p

Monday primetime:

  • Enough Already with Peter Walsh at 8p
  • In The Bedroom with Dr. Laura Berman at 10p
  • Wednesday primetime:
  • Mystery Diagnosis at 8p
  • Miracle Detectives at 10p

Friday primetime:

  • Season 25: Oprah Behind The Scenes at 8p
  • Your OWN Show: Oprah’s Search for the Next TV Star at 9p

Sunday primetime:

  • Ask Oprah’s All-Stars at 8p (first of four two-hour specials)
  • Our America with Lisa Ling at 8p (debuts January 30)
  • Oprah Presents Master Class at 10p

TLC is whipping up a new series featuring Cake Boss’ Buddy Valastro as he searches for the next rising baker in the new eight-week elimination competition series Cake Boss: Next Great Baker. The series premieres December 6 at 9p and follows ten skilled pastry chefs as they are put through the baking paces each week. The winner receives $50,000 and the opportunity to work with Valastro at Carlo’s Bakery. High Noon Entertainment produces Next Great Baker for TLC.

Saturday’s Rally to Restore Sanity and/or Fear broadcast live on Comedy Central from 12p to 3p drew in 2.0 million total viewers along with 1.1 million among A18-49 as well as posted an average 1.0 rating with A18-49. Additionally, Comedy Central said there were 570,000 live video streams of the event via comedycentral.com or through viewers’ iPhone, iPad or Android devices. Event organizers also estimate more than 250,000 people attended the Rally held in Washington, D.C.

AMC’s original series debut of The Walking Dead on Halloween night at 10p attracted more than 5.3 million total viewers, making it the biggest viewer audience for any original series on the network. Among A18-49, The Walking Dead tallied 3.6 million viewers and among this demo, the premiere episode ranks as the highest delivery for any cable series debut this year. Furthermore, combining the 10p airing with the encore telecast at 1130p, AMC delivered 8.1 million total viewers.


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  •    Only 52% of Americans’ viewing time is spent on live TV. 
  • (Morpace, 8/10)

  •    86% of time-shifting viewers always fast-forward through ads.
  • (Deloitte, 7/10)

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Comcast-owned cable network G4 was pulled off of DIRECTV’s lineup after negotiations halted on Sunday. G4 said it “has done everything in our power” to reach a deal with the satellite provider. A spokesperson for DIRECTV said they will not negotiate further with G4 nor return the network to its lineup in the near future. DIRECTV’s spokesperson went on to say,

“We are constantly evaluating our lineup in a new world where programming costs continue to rise at significant rates. Since G4 is among the lowest rated networks based on the latest Nielsen data, we decided that it made sense to focus on preserving programming that is more relevant to our larger customer base.”

G4 said in a statement,

“We have been trying to engage DirecTV in fair and reasonable discussions to continue to carry G4. G4 offered DirecTV the same basic deal we have had for the past three years.However they still plan to drop the network and deny G4 fans the only network that focuses on the popular gaming lifestyle.”

Travel Channel acquired the docu-series First Ascent for US viewers from Shankly International Distribution based in Hollywood. First Ascent, with six half-hour episodes, follows expert mountaineers as they take on challenging peaks. Travel Channel will premiere the series this Thursday at 9p. The series was co-produced by National Geographic International and Sender Films.


Tika Sumpter (One Life to Live) landed a recurring role on The CW’s Gossip Girl, playing Raina, the brainy daughter of Russell Thorpe (Michael Boatman), a powerful business tycoon and former associate of Chuck’s father, Bart. Sumpter will first appear on the series in early 2011.


Friday A18-49 Analysis: UNIV held onto its Friday night lead with a 2.4/8 among A18-49, according to final national ratings from Nielsen. At 8p, UNIV’s two-hour Hasta que el Dinero Nos Separe was #1 at 2.2/8 followed by the classic animated rerun It’s the Great Pumpkin, Charlie Brown on ABC at 1.7/6. The second half of UNIV’s Hasta que el Dinero Nos Separe won at 9p with a 2.7/9 and CBS’ CSI: NY was second at 1.8/6. UNIV polished off the final win of the night with Soy Tu Duena at 2.2/7 and CBS placed second with Blue Bloods at 1.8/6.

Live + Same Day Household Ratings: Friday, October 29, 2010  (November Sweep Day 2) time period averages. Source: NTI Galaxy, as dated, Live+SD.

CBS: 6.1 /11     Medium 4.3/8, CSI: NY 6.5/12, Blue Bloods 7.3/13


ABC: 3.2/6         It’s the Great Pumpkin, Charlie Brown [r] 3.0/6, Primetime: What Would You Do? [r] 3.2/6, 20/20 3.5/6

NBC: 2.8/5         School Pride 1.6/3, Dateline 3.4/6

UNIV: 2.6/5       Hasta que el Dinero Nos Separe 2.7/5, Soy Tu Duena 2.4/4

FOX: 1.7/3         House [r] 1.8/3, The Good Guys 1.5/3

CW: 1.6/3          Smallville 1.7/3, Supernatural 1.4/3

ION: 0.7/1         Without a Trace 0.8/2, Without a Trace 0.6/1, Criminal Minds 0.8/1

TELE: 0.7/1       El Clon 0.8/1, Alguien Te Mira 0.4/1

TF: 0.3/1          Cine de Las Estrellas: [r] 0.2/0, India 0.4/1


A18-49: UNIV 2.4/8, CBS 1.7/6, ABC 1.6/5, CW 1.2/4, NBC 1.1/4, FOX 0.8/3, TELE 0.5/2, ION 0.3/1, TF 0.2/1



Effective immediately, Jonathan Wald was appointed Executive Producer of CNN’s Piers Morgan Tonight launching in January 2011. Most recently, Jonathan was an advisor to AOL on cross-platform programming efforts. Before that from 2006-2009, he was SVP at CNBC in charge of business news programming. Jonathan was also an executive producer of NBC’s Today and Nightly News.

Meredith Corporation expanded the role of Pete Snyder by naming him President of its newly-formed Emerging Markets Group, effective immediately. The new division will house Meredith Integrated Marketing’s current social marketing (New Media Strategies) and mobile marketing (The Hyperfactory) functions. In the future, the unit will also represent the marketing agencies involved with engagement marketing. Pete will continue in his current role as CEO of New Media Strategies in addition to assisting Meredith Integrated Marketing President Martin Reidy and Hyperfactory CEO Derek Handley with goals, direction, sales and marketing for The Hyperfactory. Pete will continue to report to Martin Reidy.

Meredith Corporation moreover named Jack Goldberg as SVP/Chief Technology Officer to develop a technology strategy on behalf of the company to expand digital content and worldwide information platforms. Based at the company’s Des Moines headquarters, Jack will begin his new position November 10 and report to Mike Riggs, EVP/GM, Meredith National Media Group.

Benjamin Gidney joins Merlin Entertainments Group – Midway Attractions, USA East as Financial Controller starting November 11. Benjamin will report directly to Sarah Reed, Finance Director and be located at Madame Tussauds New York office.

Adam Steinman was tapped as VP/Non-Scripted International Development & Sales with Warner Bros. International Television Production. Adam will supervise the adaptation and development of non-scripted programming based on formats and original ideas created by the International Television Production division and other international third party producers. Adam will additionally be involved with finding US producers as production partners and picking up US formats for international purposes. Based in Burbank, Adam will report to Andrew Zein in London, WBITVP’s SVP/Creative Format Development and Sales.

This day in History:  1983 –  President Ronald Reagan signs a bill declaring the Federal holiday of Martin Luther King Day. Always to  be observed on the third Monday of January.

Answer to Yesterday’s Trivia Question:   According to the opening narration this characters “…was an American boy being raised in Japan until his parents were killed by assassins.  To avenge their death, he joined the Black Dragons, the very organization that murdered his parents.”  Who is this guy?  JONATHAN RAVEN lead character on RAVEN, CBS 1992-93  Kudos to: Nat Antman-Drive Marketing/EST; Sunil Soman-NCM Media Networks/NY; Gabe Alfaya-XL Worldwide/NY; Asher Levine-OMD/NY; Larry Glazer-WTTW/Chicago; Susan Nessanbaum Goldberg-M and S Ent/LA; Renee Rochman-As Seen Everywhere/Santa Barbara; Cammie Buerry-FFE adventas/Las Vegas

Today’s Trivia Question:  Though only a doll and not a real breathing character, Myrtle was best friend to this little outspoken gal who on a TV during the sixties was new to an instant family with a few older brothers.  Who was Myrtle best friend’s with?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the Cynopsis.com website.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: AP for PBS Docu. on LGBT issues/NYC: Must have bckgrnd in journalism, very extensive archive footage/photo experience, amazing negotiation skills, r&c, show bibles. Starts asap. Cov ltr a must, w/ res [email protected] (11/9)

JOB OPENING: SR. ANALYST,RSRCH/MUSIC CHOICE/NY: Support mktg,prgmg & product initiatives across multi platforms w/ actionable rsrch. BA/BS, + 3-5 yrs relevant media rsrch exp. mandatory. http://musicchoicecareers.iapplicants.com/ (11/9)

JOB OPENING: VP PRGRM PLAN’G & SCHED/NYC: Mng long term strat/prgrm sched BBC America & VOD. Drive ratings growth & Ad Sls rev. Dev dig media opps across multi plat. ID acquisition pot. 5+ yrs exp. www.bbcamerica.com/employment.jsp (11/9)

JOB OPENING: BIZ AFFAIRS ASSISTANT/Atlas Media/NY: Immediate. Temp to assist with legal/biz. Experience with media contracts. Rez: [email protected] (11/9)

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at http://www.sirius.com/careers (11/9)

JOB OPENING: COORD, BIZ OPS/MTV Networks/NYC:support signal auth for 28+ ntwrks & related reporting /analysis / data maint. Interact directly w/clients, sales, finance, legal. BA deg 1-3yrs exp . Apply: www.mtvnetworkscareers.com (11/6)

JOB OPENING: SALES COORD-FREELANCE/New York: DB mgt of prg sales orders. Trk deal stats thru lifecycle. TV prg sales/dist exp, Int’l prfd; Excel. BA. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=80299 (11/6)

JOB OPENING: SSE/MTV Networks/NYC: Seeks exp’d SSE. Digital and/or linear exp. Must have exp in compelling PP creation, interaction w agencies/clients, ability to go above & beyond. 3 yrs min exp ad sales. Apply: www.mtvcareers.com (11/6)

JOB OPENING: ACCT EXEC/OUTDOOR CHANNEL/NY: Dvlp, sell, implmt on-air/online media plns; crte new biz, mng accts, meet sls gls; Must be slf strtr, proactv; Media sls ind exp, 4yr deg reqd. To: [email protected] m (11/6)

JOB OPENING: DIR PRICING & PLANNING/Fox Cable Networks /New York: 5+ yrs exp in mgmt and P&P at a media company w/ Ad Sales and Exec Mgmt. Apply: www.foxcareers.com FNG0000076 (11/6)

JOB OPENING: PROMOTIONS MANAGER/Turner/NY: Turner Sports has a fantastic opportunity for a Promotions Mgr looking to work w/ some of the most exciting properties in Sports. Go to www.turnerjobs.com Search Req # 119099BR to apply (11/5)

JOB OPENING: MGR, PRICING AND PLANNING/Fox Hispanic Media Grp/NY: 2+ yrs exp P&P. Ad Sales systems exp. Prof w/Excel. Sales Planning func, inv mgmt, reporting. Apply: www.foxcareers.com , FNG0000059 (11/4)

JOB OPENING: MGR, PRICING & PLAN’G/Comcast Networks/NY: 4-5+ yrs exp w/strong analytical skills; Resp for overseeing all elements of inventory mngmnt w/ focus on sales plan’g/reporting. www.ecentralmetrics.com/url/?u=2443453614-300 (11/4)

JOB OPENING: DIR DIG MEDIA/Rainbow/NY: 8+yr software dev in Cable/Media/Sales indstry. Strg presentation, creative, budget & ppl mgmt skils.  LAMP/LINUX/JAVASCRIPT PHP/MYSQL/REST API/web framewk/Agile. Rez: [email protected] (11/4)

JOB OPENING: DIR, LICENSING/CONSUMER PROD SALES/CNE/NY: Mng bus for Spin Master brands. BA/BS req’d. 8+yrs licens’g exp. Exp launching new brands & bus & mngng antwk of licensees. www.turnerjobs.com ref req # 120780 (11/4)

JOB OPENING: MANAGER, MEDIA/PANERA BREAD/St Louis MO:  3-5 yrs exp media strategy and planning, local media, digital exp, agency mgt, track/plan budgets, media analytics Resume: [email protected] (11/4)

JOB OPENING: SR. MGR,RESEARCH-MUSIC CHOICE/NY: Support mktg,prgmg & product initiatives across multi platforms w/ actionable rsrch. BA/BS, + 6-8 yrs relevant media rsrch exp. mandatory. http://musicchoicecareers.iapplicants.com (11/3)

JOB OPENING: RSRCH MGR/NJ: NJ media agcy looking for exp’d Rsrch Mgr with strong Television bkgrd. Proficient in Nielsen, Kantar, IMS, Simmons & Excel. Strong communication skills a must. Contact: [email protected] (11/3)

JOB OPENING: SR CREDIT ANALYST/20th TV/LA: 5-7yrs collection exp. Resp. for contacting past due cust. & resolving payment discrepancies. Will maint records& prepare rpts.(EOE)  Info/apply:  www.myfoxla.com Email: [email protected]  (11/3)

JOB OPENING: ANALYST, MASTER DATA MNGMNT/NBC/NYC/Temp to Hire: Report data quality metrics; ongoing data quality audits for NBCU Advrtsng Sales props. 3 yrs exp in AdSales & 1 yr in database mgmt. Apply: [email protected] (11/3)

JOB OPENING:  SALES POWERHOUSE in MEDIA, TV & FILM/NY: 7+ years of Domestic and International sales in Film & TV with strong Rolodex of clients, with a sharp and professional presence. email [email protected] (11/3)

JOB OPENING:    EDITOR /NYC: Edit PBS documentary on being LGBT in America. Starts immed. Need actual docu exp. Must be proficient on AVID PC, and able to do some creative work with stills. Cov. letter/resume to [email protected] (11/3)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP CREDITS ONLY:  PRGRMNG INTERN/Cable network: Intern will work in the areas of scheduling and acquisitions. The internship begins in January and is for course credit. Hrs are flex. cover letter/resume to [email protected] (11/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 5+ years experience at major television network. Associate Producer and Writer on promos, series, live broadcasts, and live-to-tape shows. Based in NY but will travel. [email protected] (11/9)

SITUATION WANTED: VERY SR. WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit https://freebeaaron.wordpress.com for FREE samples. [email protected] (11/9)

SITUATION WANTED: 25 yrs+ experience in Asiapac with top brands; strong professional presence; Hong Kong based;seeks leadership position;focus – entertainment brand licensing / bus dvlpmnt incl start ups Email [email protected] (11/9)

SITUATION WANTED: ADMIN. ASSISTANT/ NY: Pref.w/ a T.V. &/or film production co.; or T.V. network. American U.grad w/4+ yrs admin exp., strong organizational skills, proficient knowledge in all MS Office 2003 & 2007 & can work on Macs. Email Jen @ [email protected]  (11/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (11.6)

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL(NY) 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected]  (11/6)

SITUATION WANTED: 13 yrs exp Affiliate Relations Mgr (LA), selling national radio programs, mgr clients, territories. Strong presentation, closing and prospecting skills, highly motivated, exceeds expectations. [email protected] (11/4)

SITUATION WANTED: EIC/LINE PRODUCER looking for next project be it series or staff. Docusoap, lifestyle, live-to-tape, studio, competition, recreation, animation, clip, etc. Email: [email protected] (11/3)

SITUATION WANTED: ANIMATION PRODUCER/PRODUCTION MANAGER/NY:  20+ years experience in the US and UK, former senior manager at Walt Disney Feature Animation. Staff or Freelance. Email [email protected] (11/3)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! [email protected] (11/3)

SITUATION WANTED: LA – Music Clearance Consultant looking for project based work. Reasonable rates. 20 years+ experience. Other rights clearance and production work available upon request. Email: [email protected] (11/3)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC: Dancing with the Stars, Vote 2010
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS: NCIS, NCIS: LA, CBS News Election Coverage
CW:  One Tree Hill , Life Unexpected
FOX: Glee, America’s Election Headquarters: The 2010 Midterms
ION: Without a Trace, Criminal Minds, Criminal Minds
NBC: Biggest Loser (8-9p), 2010 Election Night
PBS:  Nova, Frontline, Independent Lens
TELE: Aurora; El Fantasma de Elena; Alguien Te Mira
UNIV:  Eva Luna, Soy Tu Duena, Noticias univision: Noche de Elecciones

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