Monday, November 1st, 2010

Cynopsis: Kids!

Good morning. It’s Monday, November 1, 2010, and this is your first early morning Kids briefing.

Matt Tolmach has resigned his post as Co-President of Columbia Pictures to set up his own production shingle with a three-year deal with the studio.  First up he will serve as a producer on the next Spider-Man movie, a franchise he helped shepherd at the studio from 2002, along with Laura Ziskin and Avi Arad.  The move effectively splits up the long-time co-production head partnership between Tolmach and Doug Belgrad.  At the same time, Belgrad has been upped to sole President of Columbia Pictures.  Belgrad has subsequently named Hannah Minghella as President/Production, Columbia Pictures.  Amy Pascal, Co-Chairman Sony Pictures Entertainment said about Tolmach’s move, “Anyone who knows him [Tolmach] knows he has been talking about this for a long time.”


Principal photography has begun in Austin, Texas on Dimension Film‘s family-targeted movie Spy Kids 4: All The Time In The World.  Directed by Robert Rodriguez (who directed the previous three Spy Kids movies), he also penned the screenplay and is producing the movie with Elizabeth Avellan under their Troublemaker Studios production banner.  Bob and Harvey Weinstein are executive producing the movie, which is slated for release in 3D on August 19, 2011.  The cast for Spy Kids 4 includes Jessica Alba, Jeremy Piven, Joel McHale, and as the kids Rowan Blanchard and Mason Cook.  Reprising their Spy Kids roles from the previous movies are Antonio Banderas, Danny Trejo, Alexa Vega and Daryl Sabara.  The previous movies Spy Kids (3/30/2001), Spy Kids 2: Island of Lost Dreams (8/7/2002), and Spy Kids 3D: Game Over (7/25/2003), collectively grossed $450+ million worldwide.


ReelzChannel is celebrating the upcoming release of Warner Bros. Harry Potter and the Deathly Hallows: Part 1, with five Potter-centric episodes of its Hollywood’s Top Ten.  Fans are invited to go online ( and vote on lists, such as the top ten Harry Potter mythical creatures, challenges and tasks, Snape sneers, villains not Voldemort among other categories, now through November 5, 2010.  The results of the voting will be revealed during the episodes of Hollywood’s Top Ten airing November 15-19 at 5p, as part of the channel’s Harry Potter Week.  Harry Potter and the Deathly Hallows: Part 1 opens November 19, 2010.

The holidays come to Disney Channel and Disney XD with new seasonal episodes Sonny With A Chance, The Suite Life on Deck, Phineas and Ferb, Zeke and Luther, Handy Manny and Special Agent Oso, beginning November 28.  The holiday celebration also includes the debut of a new special, So Random!, with guest star Joe Jonas and based on show within a show on Sonny With A Chance, and an multi-platform presentation of the extended version of the special Phineas and Ferb Christmas vacation.  Additionally, both channels will launch holiday-themed websites for December (, offering holiday themed content, games and daily virtual gifts (e.g. printable holiday cards, wallpapers, screensavers). Some of the content allow users to send a specialized Phineas and Ferb holiday card that lets them direct the characters to perform in various holiday activities in the Winter Wonderland – At Your Command! application, or put characters from both networks in a virtual snowglobe.  The holiday programming schedule includes:

  • Sonny With A Chance – So Random!, debuts Sunday, November 28 (9p), Disney Channel
  • Handy Manny – Flicker Save Christmas premieres Monday, November 29 (9:30a), Disney Channel
  • Handy Manny – The Ayala’s Christmas Extravaganza, Thursday, December 2 (9:30a), Disney Channel
  • The Suite Life on Deck – A London Carol, premieres Friday, December 3 (8p), Disney Channel
  • Phineas and Ferb Christmas Vacation – Friday, December 3 (8:30-9:10p), Disney Channel. The extended version will air on Disney XD on Saturday, December 4, (8-8:45p), and dates for ABC Family and ABC-TV are TBA.
  • Special Agent Oso – The Living Holiday Lights, the 45-minute special premieres Monday, December 6 (9-9:50a), Disney Channel
  • Zeke and Luther – Bro Ho Ho, premieres Monday, December 6 (8:30p), Disney XD.
  • Special Agent Oso – For Angels with Snow, debuts Monday, December 13 (10a), Disney Channel
  • Special Agent Oso – License to Sled, debuts Monday, December 27 (8:30a), Disney Channel

Agency for the Performing Arts (APA) inks a representation deal with comic book/graphic novel publisher Bluewater Productions.  Under the deal APA will represent Bluewater’s properties for TV, film, video games and ancillary business and branding.  Bluewater has had great success with titles including 10th Muse, VSS and Legend of Isis, as well as their newer endeavors with biography comics, including Fame (titles focusing on the cast of Glee, Lady Gaga, Justin Bieber, Danica Patrick among others), Female Force (Betty White, Hillary Clinton, Michelle Obama, Condoleeza Rice) and Political Power (Barack Obama, Colin Powell, Ronald Reagan).  Bluewater is maintaining its partnerships with Adam West, William Shatner, Lionsgate, Sony Pictures and Dreamworks.  Bluewater’s10th Muse is currently in development with NBC Universal.

Electus, Ben Silverman’s multimedia studio and a unit of IAC, partners with Subway, Facebook and Crowd Sourced Hero for Subway High School Hero, an eight-week interactive competition on Subway’s Facebook page ( ), which is deigned to recognize “inspirational” students and teachers.  The social entertainment program and competition, the first venture of Crowd Sourced Hero, invites people to nominate individuals they believe are school heroes and become Subway’s ultimate High School Hero.  Voting is open now and the winner will be announced December 16.  Publicis Modem, Subway’s digital agency of record, helped to further develop, manage and execute High School Heroes in partnership wit Electus, led by its Branded Content & Entertainment team.


The Sharpe Company is named to represent the North American licensing for The Gruffalo preschool property on behalf of Magic Light Pictures.  First published in the UK (1999), The Gruffalo and its sequel The Gruffalo’s Child, are written by Julia Donaldson and illustrated by Axel Scheffler.  The Gruffalo is the story of a mouse that uses his wits and imagination to create a monster to outsmart his predators, only to find that his imaginary monster is real.  The books are published here by Penguin US.  This holiday season the animated TV movie version of the book will air on ABC Family as part of its 25 Days of Christmas event.  Puffin Books, a division of Penguin Young Readers, plans to re-release the books in the US, while the two animated TV movies will be released on DVD.  Sharpe is seeking US licensing partners across all categories, including plush, stationery, giftware, greeting cards, calendars, apparel, nightwear, bedding, puzzles and games.

France Televisions Distribution is partnering with publisher Gallimard Jeunesse to publish kid and teen-targeted book titles based on the educational animated and narrative TV series that air on France Televisions channel and other media.  The first book series will be based on the animated series Le Monde des Mots (WordWorld), for which France Television Distribution has the French publishing rights.  The series successfully launched as part of France 5’s Ludo Zouzous in August 2010, with online activities available via ( ).

Giochi Preziosi Group enters into a two-year licensing deal with Fipo Group Aps for the Gormiti property across the Nordic region.  Under the deal, the Danish apparel supplier, better known as Fipotex, will produce Gormiti-branded kids T-shirts, jeans, swimwear, nightwear and underwear for Sweden, Denmark, Norway and Iceland, which will be available beginning this fall.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 29-31, 2010:
Red (Summit Entertainment) PG-13                                            $10.8m-3 wk total $58.9m
Hereafter (Warner Bros.) PG-13                                                  $6.3m-3 wk total $22.2m
Secretariat (Buena Vista) PG                                                       $5.1m-4 wk total $44.8m
The Social Network (Sony/Columbia) PG-13                                 $4.7m-5 wk total $79.7m
Life as We Know It (Warner Bros.) PG-13                                     $4.0m-4 wk total $43.5m
Legend of the Guardians: The Owls of Ga’Hoole (Warner Bros.) PG $1.7m-6 wk total $52.6m
Easy A (Sony/Screen Gems) PG-13                                              $1.1m-7 wk total $56.3m
Wall Street: Money Never Sleeps (Fox) PG-13                               $765,000-6 wk total $51.2m
Devil (Universal) PG-13                                                               $504,825-7 wk total $33.1m
Waiting for Superman (Paramount Vantage) PG                          $500,000-6 wk total $4.6m
Source: Rentrak ( )


Nickelodeon makes several new executives appointments.  In its Ad Sales group, Nickelodeon has appointed Nelson Boyce to the newly created position of SVP/Ad Sales Strategy & Business Development.  Taking over for Boyce in his previous position is Katy Loria, who will serve as SVP/Nickelodeon Digital Ad Sales.  Loria will dually report to Jim Perry, EVP/360 ad Sales, Nickelodeon/MTVN Kids and Family Group and Kevin Arrix, EVP/MTVN Digital.  In the Nick Marketing arena, Sharon Cohen becomes SVP/Integrated Marketing and Retail Marketing.  Cohen will report to both Pam Kaufman, CMO/Nickelodeon/MTVN Kids & Family Group and Jim Perry.  Additionally, Samantha Maltin is named SVP/Nickelodeon Global Partnerships.  Maltin will report dually to Jim Perry and Dave Sibley, EVP and MD/Viacom Brand Solutions International.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 28, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1030; K6-11 423; TWEENS 9-14 290
DISNEY CHANNEL:     K2-11   870; K6-11 478; TWEENS 9-14 381
CARTOON NETWORK: K2-11   442; K6-11 282; TWEENS 9-14 220
DISNEY XD:               K2-11   182; K6-11 113; TWEENS 9-14   96
NICKTOONS:              K2-11    89; K6-11   66; TWEENS 9-14   56
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   Before it’s popular television series, this show was on the radio under the title Triple B Ranch.  What was the title when it came to television?  HOWDY DOODY SHOW    Kudos to: Chris; Don Kelley/Wellesley MA; Art Citron/PST; Patrick Rieger/Burbank

Today’s Trivia Question:  What children’s show character said:  Here are three ways for you to be very smart:  1. Stay in School.  2.  Stay in School.  3.  Follow rules 1 and 2.”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: COORD, BIZ OPS/MTV Networks/NYC:support signal auth for 28+ ntwrks & related reporting /analysis / data maint. Interact directly w/clients, sales, finance, legal. BA deg 1-3yrs exp . Apply: (11/6)

JOB OPENING: SALES COORD-FREELANCE/New York: DB mgt of prg sales orders. Trk deal stats thru lifecycle. TV prg sales/dist exp, Int’l prfd; Excel. BA. (11/6)

JOB OPENING: SSE/MTV Networks/NYC: Seeks exp’d SSE. Digital and/or linear exp. Must have exp in compelling PP creation, interaction w agencies/clients, ability to go above & beyond. 3 yrs min exp ad sales. Apply: (11/6)

JOB OPENING: ACCT EXEC/OUTDOOR CHANNEL/NY: Dvlp, sell, implmt on-air/online media plns; crte new biz, mng accts, meet sls gls; Must be slf strtr, proactv; Media sls ind exp, 4yr deg reqd. To: [email protected] m (11/6)

JOB OPENING: DIR PRICING & PLANNING/Fox Cable Networks /New York: 5+ yrs exp in mgmt and P&P at a media company w/ Ad Sales and Exec Mgmt. Apply: FNG0000076 (11/6)

JOB OPENING: PROMOTIONS MANAGER/Turner/NY: Turner Sports has a fantastic opportunity for a Promotions Mgr looking to work w/ some of the most exciting properties in Sports. Go to Search Req # 119099BR to apply (11/5)

JOB OPENING: MGR, PRICING AND PLANNING/Fox Hispanic Media Grp/NY: 2+ yrs exp P&P. Ad Sales systems exp. Prof w/Excel. Sales Planning func, inv mgmt, reporting. Apply: , FNG0000059 (11/4)

JOB OPENING: MGR, PRICING & PLAN’G/Comcast Networks/NY: 4-5+ yrs exp w/strong analytical skills; Resp for overseeing all elements of inventory mngmnt w/ focus on sales plan’g/reporting. (11/4)

JOB OPENING: DIR DIG MEDIA/Rainbow/NY: 8+yr software dev in Cable/Media/Sales indstry. Strg presentation, creative, budget & ppl mgmt skils.  LAMP/LINUX/JAVASCRIPT PHP/MYSQL/REST API/web framewk/Agile. Rez: [email protected] (11/4)

JOB OPENING: DIR, LICENSING/CONSUMER PROD SALES/CNE/NY: Mng bus for Spin Master brands. BA/BS req’d. 8+yrs licens’g exp. Exp launching new brands & bus & mngng antwk of licensees. ref req # 120780 (11/4)

JOB OPENING: MANAGER, MEDIA/PANERA BREAD/St Louis MO:  3-5 yrs exp media strategy and planning, local media, digital exp, agency mgt, track/plan budgets, media analytics Resume: [email protected] (11/4)

WINTER/SPRING INTERNSHIP CREDITS ONLY:  PRGRMNG INTERN/Cable network: Intern will work in the areas of scheduling and acquisitions. The internship begins in January and is for course credit. Hrs are flex. cover letter/resume to [email protected] (11/4)

JOB OPENING: SR. MGR,RESEARCH-MUSIC CHOICE/NY: Support mktg,prgmg & product initiatives across multi platforms w/ actionable rsrch. BA/BS, + 6-8 yrs relevant media rsrch exp. mandatory. (11/3)

JOB OPENING: RSRCH MGR/NJ: NJ media agcy looking for exp’d Rsrch Mgr with strong Television bkgrd. Proficient in Nielsen, Kantar, IMS, Simmons & Excel. Strong communication skills a must. Contact: [email protected] (11/3)

JOB OPENING: SR CREDIT ANALYST/20th TV/LA: 5-7yrs collection exp. Resp. for contacting past due cust. & resolving payment discrepancies. Will maint records& prepare rpts.(EOE)  Info/apply: Email: [email protected]  (11/3)

JOB OPENING: ANALYST, MASTER DATA MNGMNT/NBC/NYC/Temp to Hire: Report data quality metrics; ongoing data quality audits for NBCU Advrtsng Sales props. 3 yrs exp in AdSales & 1 yr in database mgmt. Apply: [email protected] (11/3)

JOB OPENING:  SALES POWERHOUSE in MEDIA, TV & FILM/NY: 7+ years of Domestic and International sales in Film & TV with strong Rolodex of clients, with a sharp and professional presence. email [email protected] (11/3)

JOB OPENING:    EDITOR/NYC: Edit PBS documentary on being LGBT in America. Need 10+ years serious docu exp. Must know After Effects and be very technically proficient on AVID PC systems. Cov. letter/resume to [email protected] (11/3)

JOB OPENING: ACCOUNT EXECUTIVE, DIRECT RESPONSE/Hallmark Channel/New York: 3+ yrs network sales exp w MS Office proficiency. See full posting and apply @ www.hallmarkchannel/ (11/2)

JOB OPENING: SALES DVLPMNT MGR/CaptionMax: Exp Sales only, Contacts ent media, ntwrk prgmng a plus. Increase caption bus, negotiate rates. NYC, Burb or Mpls. No calls. Res: (11/2)

JOB OPENING: PROJECT MGR, PRODUCTION FACILITIES/TV One LLC/Silver Spring MD: Mng, schdlng, orgnzing & providing frontline maintenance for editing & graphic design.; knwldg of Avid Media Composer & Avid Unity. Visit: (11/2)

JOB OPENING: DIRECTOR, STRATEGIC INSIGHTS & RATINGS RESEARCH/MTV/NYC: 7 + yrs TV ratings research/data analysis exp. B.A req. EOE/M/F/D/AAP apply (11/2)

JOB OPENING: VP, DIGITAL MARKETING/MTV/NYC. 10 + yrs exp consumer mktg in Ent; Exp. implementing successful online, social media, tune-in & direct mail mktg campaigns a must. B.A req. EOE/M/F/D/AAP apply (11/2)

JOB OPENING: MGR, DIGITAL INTEGRATED MARKETING/MTV/NYC: 5+ yrs Digital ad sales marketing/agency exp. in media/entertainment; BA req. EOE/M/F/D/AAP (11/2)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV2/mtvU/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply (11/2)

JOB OPENING: MGR, BUSINESS DVLPMNT/NY: Identify/evaluate potential business opps in dig media (online, mobile, gaming, social, etc.). 3+ yrs of exp. in Bus Dev (Internet/media co). Apply: . Search Req#: 1652 (11/2)

JOB OPENING: SR ANALYST/RSRCH MGR/WME/LA: Provide research support to company/client initiatives. Strong analytic and writing skills required. 2-3+ yrs research exp w/ Nielsen software a must. Apply: [email protected] (11/2)

JOB OPENING: ADMIN ASST/COORDINATOR/WME/LA: Directly support Research Dept activity. Strong organizational, phone and client servicing required. Software intensive. Apply: [email protected] (11/2)

JOB OPENING: AE/GSN/Chicago: promotes/sell inventory on GSN must be extremely organized and driven. Excellent media math skills and comprehension of media terms are a must.Knwldg MS software req’d [email protected] (11/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ADMIN. ASSISTANT/ NY: Pref.w/ a T.V. &/or film production co.; or T.V. network. American U.grad w/4+ yrs admin exp., strong organizational skills, proficient knowledge in all MS Office 2003 & 2007 & can work on Macs. Email Jen @ [email protected]  (11/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (11.6)

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL(NY) 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected]  (11/6)

SITUATION WANTED: 13 yrs exp Affiliate Relations Mgr (LA), selling national radio programs, mgr clients, territories. Strong presentation, closing and prospecting skills, highly motivated, exceeds expectations. [email protected] (11/4)

SITUATION WANTED: EIC/LINE PRODUCER looking for next project be it series or staff. Docusoap, lifestyle, live-to-tape, studio, competition, recreation, animation, clip, etc. Email: [email protected] (11/3)

SITUATION WANTED: ANIMATION PRODUCER/PRODUCTION MANAGER/NY:  20+ years experience in the US and UK, former senior manager at Walt Disney Feature Animation. Staff or Freelance. Email [email protected] (11/3)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!! [email protected] (11/3)

SITUATION WANTED: LA – Music Clearance Consultant looking for project based work. Reasonable rates. 20 years+ experience. Other rights clearance and production work available upon request. Email: [email protected] (11/3)

SITUATION WANTED: SALES CLOSER in MEDIA, TV & FILM/NY: 7+ years of Domestic and International sales in Film & TV with strong Rolodex of clients, with a sharp and professional presence. email [email protected] (11/2)

SITUATION WANTED: MEDIA SALES/MARKETING STRATEGIST/NY: Extensive exp in all forms of media. print/OOH/digital. Smart consultative seller. Can identify new niche markets and profitably re-purpose content. Contact: [email protected] (11/2)

SITUATION WANTED: VERY SR. WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit for FREE samples. [email protected] (11/2)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (11/2)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (11/2)

SITUATION WANTED: WRITER/PRODUCER/POST-PRODUCTION SUPERVISOR: 15+ yrs. Network/cable/syndication credits. Scripted/unscripted. Current focus: multicam live-to-tape. LA based, will travel. [email protected]  (11/2)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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