A CYNOPSIS MESSAGE FROM truTV The truTV 09/10 SEASON IS A TOP 10 WINNERTop 10 in Key Demos and Growing! A 18-49 +8% M 18-49 +12% A 25-54 +10% M 25-54 +9% Now that’s value you can count on!truTV. Not Reality. Actuality. ™ Source: Nielsen Media Research, Full Season 2009-2010 (9/21/09-9/19/10), Broadcast Prime (M-Sa 8P-11P, […]
Editions
Tuesday, October 26th, 2010
Cynopsis: Kids! 10/26/10 Good morning. It’s Tuesday, October 26, 2010, and this is your first early morning Kids briefing. Together again, School of Rock co-stars Jack Black and Miranda Cosgrove star in a new hour-long iCarly TV movie, iStart a Fan War, premiering on Nickelodeon, Friday, November 19 at 8p. The special features Black […]
Tuesday, October 26th, 2010
Cynopsis: DIGITAL10/26/10 Good morning, it’s Tuesday, October 26, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. A group of technology companies took the first step in making it a heck of a lot easier for connected […]
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Monday, October 25th, 2010
A CYNOPSIS MESSAGE FROM OXYGEN OXYGEN AND TRU RESEARCH’S “WOMEN IN TRANSITIONHOOD” STUDY CONFIRMS SHE’S A POWERFUL CONSUMER AND IN CONTROL INSIGHT #1 She’s empowered by the expected unexpectedness:· 84% of young women feel very confident in who they are· 73% of young women say they are excited by everything that is going on in […]
Monday, October 25th, 2010
Cynopsis: Kids!10/25/10 Good morning. It’s Monday, October 25, 2010, and this is your first early morning Kids briefing. Build-A-Bear Workshop partners with actress Victoria Justice (Victorious) for several efforts. Build-A-Bear will launch a line of Victoria Justice branded fashions and accessories for its plush collection, which will be available at stores and online beginning […]
Monday, October 25th, 2010
Cynopsis: DIGITAL10/25/10 Good morning, it’s Monday, October 25, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. Google‘s approach of “build it and they will come” appears to have failed with the Google TV platform as the […]
Monday, October 25th, 2010
Cynopsis10.25.10 Good morning. It’s Monday, October 25, 2010, and this is your first early morning briefing, on the road this week, first stop is Seattle! As always, if you prefer to watch this morning’s news instead of reading it, click here . Tonight’s Premieres:HBO: In Treatment at 9pHISTORY: American Restoration at 9pIFC: Dead […]
Friday, October 22nd, 2010
A CYNOPSIS MESSAGE FROM PLANET GREEN Flying Cars. Robotic Arms. Nanobots..oh my!It’s not science fiction. It’s real and renowned inventor Dean Kamen will show you. Follow Dean, holder of over 400 patents and correspondent Joanne Colan as they explore emerging visionaries who are tackling issues of our times and reinventing the future. Oh yeah, they […]
Friday, October 22nd, 2010
Cynopsis: Kids!10/22/10 Good morning. It’s Friday, October 22, 2010, and this is your first early morning Kids briefing. Kabillion enters into a carriage deal with Time Warner Cable, growing the VOD kid-targeted network’s availability to 35+ million digital cable households in the US. The multi-platform Kabillion service is also available on Comcast, Bresnan and […]
Friday, October 22nd, 2010
Cynopsis: DIGITAL10/22/10 Good morning, it’s Friday, October 22, 2010, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis edition online, click here. The FCC announced the formation of the Technological Advisory Council and released a whitepaper entitled Mobile Broadband: The […]
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