Good morning, it’s Monday, October 25, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Google‘s approach of “build it and they will come” appears to have failed with the Google TV platform as the top 3 broadcast networks – ABC, CBS and NBC – are all blocking access to full-length episodes on their sites via Google TV devices. (So far the $300 Logitech set-top and Sony‘s $400 Blu-ray player and stand alone TV’s are the only Google TV devices.) Networks remain concerned that browser-based viewing of their shows will continue to erode ratings and undercut the current ad supported business model. The issue of enabling easy viewing of pirated content is also a worry.
 

 
As part of Time Warner Cable and Disney‘s hard-fought carriage agreement finalized last month, Time Warner Cable customers who receive ESPN as part of their package can watch tonight’s Monday Night Football match-up between the Cowboys and Giants on their computers via an authenticated TV Everywhere version of ESPN or via broadband channel ESPN3.com. Access to ESPN2, ESPNU, ESPN Goal Line and ESPN Buzzer Beater will also be available in the coming weeks, available through ESPNNetworks.com.
 
PBS Newshour is planning extensive multiplatform coverage on election night, including a live webcast from 10 pm – 11 pm powered by Ustream and a special online and on air broadcast from 11 pm to midnight, both hosted by Jim Lehrer. Other features include social media commenting from Twitter, Facebook, MySpace and AIM and a live results page showcasing AP results data and Patchwork Nation graphics.
 

 
Aforementioned live-streaming video service Ustream, which attracts some 45 million monthly uniques, announced it will begin enabling broadcasters to charge viewers to watch content via a PPV model. Independent producers will be able to charge per episode for premium content through online wallet service PayPal. The site is also planning a tool to enable viewers to watch programming ad-free.
 
Plano, TX-based movie exhibitor Cinemark unveiled its “NextGen” cinema concept, debuting with the Cinemark Frisco Square complex in the Dallas suburbs. The cinema will feature wall-to-wall, ceiling-to-floor Real D-3D screens, Barco DLP projectors, JBL sound systems and self-serve concession stands.
 

 
Following the discovery that Facebook was allowing third party apps to collect user data without their permission, MySpace was found guilty of the same practice, according a WSJ report. Personal profile data is being mined by popular applications such as Tag Me, Rock You Pets and GreenSpot and being transmitted via MySpace User IDs when a user clicks on an ad.
 
Google finally admitted in a blog post on Friday that some emails, passwords and URLs were captured by its web connected Street View camera, up and running in countries across the world. The company apologized for the breech and said it “wants to” delete the data as soon as possible.
 

 
Social media, online video, and 3D content proved to be the hottest formats according to video ad technology provider Unicast during Q2, while ads in Messenger Units (served via IM platforms), Branded Canvas (placed within full episode video players) and Pushdowns had the highest average engagement times and click-through rates. Technology, Home Improvement and Restaurants verticals had the highest engagement times. Interactive features such as videos, polls, quizzes and games increased engagement time and interaction rates significantly, according to the report.
 
Key Format Metrics, Q2 2010
Format                           Click Through   Interaction Avg. Ad         Avg. Video   Avg. Engage
                                          Rate               Rate      Display (sec.) Play (sec.)    Time (sec.)
Expand Multi-Panel              0.44%            8.24%        53                  11               22
Expand Single-Panel            0.46%            3.55%        30                  11               15
3D Interactive Banner          0.02%            5.43%      244                  10                –
InPage Banner                    0.12%             0.43%       68                  13                14
Messenger                          0.09%             9.04%     166                    6                68
Branded Canvas                  0.84%            11.52%      33                   24               24
Peelback                             0.16%             0.90%       51                   24               48
Pushdown                           0.44%             1.59%       73                     7               23  
Transitional                         1.78%             1.40%       11                     4                –
Wallpaper                            1.01%             0.16%       61                    –                 – 
Source: Unicast
                      

 
The latest tablet computer hit the marketplace (shipping mid Nov.), will be HP‘s Slate 500 (sorry, it actually costs $799.) The Wi-Fi only device, which does throw in a dock and a case for that price, is powered by Intel’s 1.86Ghz Atom processor and runs on the Windows 7 operating system. You also get front and rear-facing 3 megapixel cameras and a USB port, which will enable connection of various peripherals. The Slate’s 8.9-inch touchscreen enables you to jot down notes using N-trig’s digital pencil – providing hope that future generations may yet retain knowledge of cursive.
 
Syfy is celebrating Halloween with the 6-hour live telecast of Ghost Hunters and the launch of its first Ghost Hunters iPhone app, detailing 100 haunted locations previously investigated by the Ghost Hunters team. The app features a location-aware message board and enables users to check in via Foursquare directly. New haunted sites will be added each week after they are featured on the show.
 

 
Meredith National Media Group has hired Liz Schimel to fill the newly created role of EVP/ Consumer Relationship Management and Digital Media. Liz will oversee consumer marketing, digital marketing and operations, database marketing and new business development and report to Andy Sareyan, President, Consumer Brands. She most recently served as Global Head of Music and Connected Entertainment for Nokia.
 
New York-based BRIGADE, a next-generation publicity, digital marketing and creative agency has opened for business. Tom Cunha and Jean McDowell will supervise the digital marketing division focused on publicity, promotions, social media and media planning in addition to promotional websites, banner ads and viral apps. Adam Kersh will lead the traditional publicity unit encompassing films, filmmakers, festivals and talent representation.
 
San Diego-based digital agency Digitaria has appointed Tom Siebert as its VP/Communications. He moves west from Brooklyn based Huge.
 

 
NBC, Fox and ABC joint venture Hulu, reportedly preparing for an IPO in the coming weeks, is planning to cut the subscription price of the Hulu Plus service in half to $4.95/mo. to try and recruit more customers, per AllThingsD. Hulu Plus, still officially in beta, provides a deeper catalog of shows and integration with some popular devices including the iPad, iPhone and PlayStation 3. But it’s far from being ubiquitous on devices designed to bring broadband programming to your television (Roku announced it will add Hulu Plus last month, but not being on the newly relaunched Apple TV seems a missed opportunity.) And Hulu’s network partners don’t seem fully committed to making it a compelling service, randomly adding and removing full seasons without warning. It’s as if the networks want to have a stake in the connected living room but don’t want users to have too much fun watching their shows off the grid. This is understandable, but don’t expect users to pay for something that’s only marginally better than a product that be enjoyed for free. Hulu has doggedly blocked access of its ad supported site to Over-the-top platforms and devices such as the upcoming Boxee box [finally shipping on Nov. 10,] but connecting a laptop or Mac Mini to a television is an easy workaround for the growing population of cord cutters.
 
Later — Wayne
Wayne Karrfalt for Cynopsis Digital
[email protected]
10.25.10

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

  JOB OPENING: SALES ASST/OFFICE MGR. TV Dist. Co/Norwalk, CT: Energetic multi-tasker. Proficient all MS Office apps. Knwldg of Quickbooks a +. Great entry-level oppty to learn many aspects of the business. Resume: [email protected] (10/30)

JOB OPENING: MANAGER, BRAND MARKETING/CNBC NJ: Min 5 yrs brand mktg exp. Develop strategic plans, creative direction, media opportunities, & 3rd-party alliances to achieve business goals.Apply @ www.nbcunicareers.com Job # 1269842 (10/30)

JOB OPENING: ASSOC PROMO SCHEDULING/IFC/NYC:Execute on-air graphic &promo strategy. Maximize inventory & viewer retention. Supv log assembly. Scheduling/programming &Gabriel exp www.cablevision.jobs #12354BR (10/30)

JOB OPENING: EXEC PRODUCER/Seattle: Oversee content & dir of a daily sales driven daytime talk show on KING5 TV. Exp producing daytime TV, live events, creating content w/ advertiser clients. View job/apply: www.king5.com (10/30)

JOB OPENING: DIR, BUS AFF/DISNEY JR/LA: Min 5+ yrs comb law frm/netwrk/studio exper; deep knowl guild/union agrmts, IP; solid neg/draft/mgmt animat series, live-act/script, realty, TV movie deals. www.disneycareers.com Req 269593 (10/30)

JOB OPENING: PREDITOR /NYC Wanted: Strong Avid & storytelling skills. Min. 5 yrs in reality. Must be creative, decisive, practical & fast. A self-starter who thrives on being part of a team. Resumes: [email protected] (10/29)

JOB OPENING: METADATA QC COORDINATOR/iNDEMAND/NYC: Proof/approve/disseminate monthly movie schedules for VOD. BA + 2 yrs exp in cable. Resume to: [email protected] (10/29)

JOB OPENING: METADATA UPDATE DISTRIBUTION COORDINATOR/iNDEMAND/NYC: Entry level  Oversee metadata update process & pitch content. BA + 1 yr corp exp. Resume to: [email protected] (10/29)

JOB OPENING: DIR. MARKETING SOLUTIONS/Golf Channel/FL: 7+ yrs mktg. solutions/ mktg. integration exp. Resp. for developing key adv initiatives and partner fulfillment/activation www.ecentralmetrics.com/url/?u=8709448694-293 (10/29)

JOB OPENING: DIGITAL AE/GSN/NY: Proven track record; 7+ yrs exp. Must have ext. roster of relationships w/ key client, media, gen. agency decision makers. 4 yr. deg. req. Pls. send resume, c/l to: [email protected] (10/29)

JOB OPENING: MGR, MEDIA PLAN’G/ST Louis: Dvlpmnt/implmntation of strategic media plans for specific AB-In Bev brands. 4+yrs media plan’g or related exp. Strong strategic/ analytical thinker. Apply: www.buschjobs.com Job ID 2010-901 (10/29)

JOB OPENING: MRKTG AD SLS ANALYST/HSW/DC or ATL: supports mktg for multi. digi assets & maint/executes ad flights; 2+ yrs digital mktg & ad ops exp req. Strong Excel a must. [email protected] (10/29)

JOB OPENING: DIRECTOR OF RESEARCH/National Geographic Channel/DC: 8+yrs TV /other media rsrch. Expertise in Nielsen, MRI, Simmons & primary/sec research. Programming/Mktg focused. Apply: www.foxcareers.com FNG0000024 (10/29)

JOB OPENING:  EXEC ASST/DISH Network/NY: Support 2 VPs Nat’l Ad Sales. Proficient in Microsoft Office, travel/expenses/office mgmt. Detail oriented. College degree required. Related experience a plus. Click here to apply.   (10/28)

JOB OPENING:    UNIT PUBLICIST/NYC:  Nat’l synd TV show. Strong media relations a must. Ensure proper exec of all publicity efforts, incl pitching/writing.5+ yrs exp TV req’d.Apply: www.sonypicscareers.com search code 204418  (10/28)

JOB OPENING:  EXECUTIVE PRODUCER/New York:  Develop new editorial content, provide oversight of network series & prgms. Apply: www.aetn.com/careers/html https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=81857 (10/28)

JOB OPENING:  DIR OPERATIONS/A&E /New York:  Oversee operations & prod mgmt in Brand Creative Dept. 5 yrs prod mgmt exp. Apply: www.aetn.com/careers/html  
https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=81858 (10/28)

JOB OPENING:    MGR STRATEGY & BUZ OPS/NYC:  Support Strategy & Bus Ops team & SR mngmnt in dvlpmnt of short- & long-range strategies, & dvlp/evaluate new bus opps.  Bach deg 3-5yrs exp pref mngmnt/strat.  Apply: www.mtvncareers.com (10/28)

JOB OPENING:  TRAINER /NYC: Position is responsible for delivering training both on line and in person. Media exp and exp with Nielsen software products a must. Training exp a plus. Send resume to [email protected] (10/27)

JOB OPENING: RESEARCH MGR/DIR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint.  www.cafemom.com/about/jobs.php (10/27)

JOB OPENING: DIR, GROUP SALES/MKTG: Think Superman was an underperformer? Let’s talk! Bring your super skills to our dept! Tribune GS&M is hiring Sales Directors in three cities! https://careers2-tribune.icims.com/jobs/16007 (10/26)

JOB OPENING: ACCOUNT EXECUTIVE/HOBOKEN NJ: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 12438BR (10/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL/WINTER INTERNSHIP CREDITS ONLY: DVLPMNT & CASTING INTERNS/NYC prod company.  Must be available at least 2 full days a wk, 10am-6pm (no wknds). Small stipend to cover travel expenses &  lunch.  www.kpitv.com Resume/cover: [email protected] (10/27)

FALL/WINTER INTERNSHIP CREDITS ONLY: LEGAL INTERN/LA: Shine International, a television sales and distribution company, seeks spring legal intern. Unpaid. Must receive credit from ABA accredited law school. Send resumes to [email protected] (10/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL(NY): 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (10/30)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/28)

SITUATION WANTED: MEDIA BUYER/MEDIA SALES/Central PA– 20+ years experience in both media buying and selling National, regional and local TV, Radio, and Internet. Passion for the biz, and hard working!!! [email protected] (10/28)

SITUATION WANTED:  FISHMONGER (LA): Deprived son of a genetically modified turnip chasing dreams of selling gravlax. Alternatively, will consider TV comedy writing positions. Contact: [email protected] (10/28)

SITUATION WANTED: EIC/LINE PRODUCER  with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- major TV&cable nets. [email protected] (10/27)

SITUATION WANTED: PUBLICIST /NY 8 yrs exp in LA, recently relocated. Exceptional writer & editor. Pitching, talent relations, events, social media. Poise under pressure. Portfolio of writing samples & press hits. [email protected] (10/27)

SITUATION WANTED:  Award-winning WRITER/PRODUCER//VIDEOGRAPHER/EDITOR ; NYU Film grad;4 years film, TV, digital content& branded entertainment exp. NY based but will travel& freelance. Contact [email protected] (10/27)

SITUATION WANTED: MEDIA/MKTG/DIGI STRATEGY DIRECTOR/LA:10+ yrs media, agency, consulting (NY&LA). Expert in digi media, biz strat, adv & mktg. MBA, quick study, great comm, passion for innovation. [email protected] (10/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (10/26)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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