Monday, October 25th, 2010


Good morning. It’s Monday, October 25, 2010, and this is your first early morning briefing, on the road this week, first stop is Seattle!  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
HBO: In Treatment at 9p
HISTORY: American Restoration at 9p
IFC: Dead Set at 12 midnight

Tonight’s Finale:
Bravo: Thintervention with Jackie Warner at 10p


HISTORY is cable TV’s HOTTEST Network

Fastest-Growing Network against ALL Key Demos

Pawn Stars, American Pickers, Top Shot, IRT, Swamp People

Drive PRIMETIME to New Heights

TOP 5 NETWORK Adults & Men 25-54 & 18-49

We’re making HISTORY every day. Tune in and find out why.
Click here for Source



A stalemate continues between Fox Networks and Cablevision Systems regarding their retransmission-consent agreement. Both parties have not spoken to each other since last Thursday. Late on Friday, Fox declared Cablevision should issue rebates to all of its subscribers for the lost programming during the dispute in addition to this statement also on Friday:

“For the past eight days Cablevision has deprived their subscribers of the National League Championship Series, possibly two weekends of NFL on FOX, and a full week of FOX’s primetime shows.
“Unfortunately, it’s becoming clear that Cablevision believes FOX has very limited value to their customers. We urge those Cablevision subscribers who want to see the World Series (beginning October 27) to switch providers or purchase an over the air antenna now.”

Furthermore, the FCC stepped into the fray and asked both Cablevision and Fox to explain by today if their negotiations process has been done “in good faith” which is required by law. The FCC asked each side to produce any evidence against the other party if they have it. In a letter to News Corp. President Chase Carey and to Cablevision President James Dolan, FCC Media Bureau Chief Bill Lake asked each side to describe

“… what has transpired since you initially began your negotiations, and detail the efforts your company is making to end the current impasse. As you know, your contract dispute extends beyond just Fox and Cablevision. Indeed, it affects millions of innocent consumers who expect to watch their preferred broadcast programming without interruption. We urge you to place the interests of these consumers first and conclude your negotiations promptly.”

Charles Schueler, Cablevision’s EVP/Communications also issued a statement on Friday afternoon:

“We welcome the FCC’s intervention.Whether through FCC action, binding arbitration or any other means, the time has come for News Corp to end the Fox blackout of 3 million Cablevision households.”

Fox had no specific comment on the FCC’s request though did say, “We will respond directly to the FCC.”

The CW handed full season, back nine episode orders to two of its newest series Hellcats and Nikita, in addition to One Tree Hill presently in its eighth season. Hellcats, produced by Bonanza Productions Inc. with Tom Welling Productions, Warner Bros. Television and CBS Television Studios has upped The CW’s Wednesday 9-10p time period by +80% among W18-34 with an average of 1.8/5; +100% among A18-34 at 1.2/4; and +126% in total viewers at 2.5 million. Nikita, from Warner Bros. Television in association with Wonderland Sound and Vision, is now the second most-watched program on The CW at 3.6 million total viewers, behind The Vampire Diaries. One Tree Hill is produced by Mastermind Laboratories and Tollin/Robbins Productions in association with Warner Bros. Television.

Beginning Tuesday, Military Channel opens a new 12-part series Missions That Changed the War at 9p. Narrated by Gary Sinise, the series explores the battles, covert operations and soldiers involved in WWII. The series is divided into three separate four-hour miniseries starting with The Doolittle Raid airing October 26-November 16 at 9p; Germany’s Last Ace airing from January 18-February 8 at 9p; and The Flying Tigers airing from April 12-May 3 at 9p. The entire series, Missions That Changed the War is produced by Sleeping Dog Productions, Inc. for Military Channel.

Last Thursday’s second season finale of MTV’s Jersey Shore delivered 6.1 million total viewers, ending higher than the show’s opening episode in July which drew in 5.3 million total viewers. The season conclusion also scored a 6.1 rating among Persons 12-34. MTV will debut season three of Jersey Shore on January 6 and the new season will return to Seaside Heights, NJ.

Top 10 Weekend Box Office Estimates: October 22-24, 2010
Paranormal Activity 2 (Paramount)       $41.5 million  opening weekend
Jackass 3D (Paramount)                      $21.6 million  2 wk total $87.1m
Red (Summit Entertainment)               $15.0 million  2 wk total $43.5m
Hereafter (Warner Bros.)                     $12.0 million  2 wk total $12.3m
The Social Network (Sony)                   $7.3 million  4 wk total $72.9m
Secretariat (Disney)                            $6.9 million  3 wk total $37.4m
Life As We Know It (Warner Bros.)       $6.2 million  3 wk total $37.6m
Legend Of The Guardians: Owls of Ga’Hoole (Warner Bros.) $3.2 million  5 wk total $50.2m
The Town (Warner Bros.)                     $2.7 million  6 wk total $84.7m
Easy A (Sony)                                     $1.8 million  6 wk total $54.8m
Source: Rentrak


Eclipse TV is partnering with Carson International and is bringing back eight Incredible Dog Challenge one-hour competition shows for 2011. The shows will be produced for the first time in hi-def and will air in two-month syndication windows from April through October.


Syfy is working on a new two-hour pilot which is part of the Battlestar Galactica franchise titled Battlestar Galactica: Blood & Chrome from executive producer David Eick and Universal Cable Productions. The pilot is set in the 10th year of the first Cylon war, with action fitting in between the original Battlestar Galactica series and its prequel Caprica. Battlestar Galactica: Blood & Chrome also reintroduces viewers to the character, Ensign William Adama, who has recently graduated from the Academy and finds himself assigned to the newest battlestar in the Colonial fleet, the Galactica.


IAB’s Digital Media Ecosystem classes are filling up – claim your spot!

The IAB is proud to present the second part of Essentials of the Digital Marketing Ecosystem  on Oct 28, with discussions on metrics, behavioral targeting, and selling strategies.  Registration is also open for our December 6 class, How to Respond to Digital RFPs .  Both classes count toward the IAB Certificate in Interactive Advertising.

 Register here today!


Thursday  A18-49 Analysis: FOX conquered the competition Thursday night among A18-49 at 3.5/10, according to final national ratings from Nielsen. At 8p, CBS’ comedies The Big Bang Theory and $#*! My Dad Says averaged a 3.6/11 in first place while FOX’s MLB NLCS Game 5 was #2 at 2.8/9. ABC had a turn on top with Grey’s Anatomy during 9p with 4.0/11 and FOX was #2 again with more MLB NLCS Game 5 action at 3.5/9 with CBS’ CSI just a tenth of a rating point behind at 3.4/9. FOX turned everything its way with the final of the MLB NLCS Game 5 at 4.1/11 and CBS’ The Mentalist came in second with 2.9/8 followed closely with ABC’s Private Practice in third at 2.7/8.
Live + Same Day Household Ratings: Thursday, October 21, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 8.4/14         The Big Bang Theory 7.9/13, $#*! My Dad Says 6.7/11, CSI 9.0/14, The Mentalist 9.0/16


FOX: 7.0/12           FOX MLB NLCS Game 5: Philadelphia at San Francisco [745p-11p] 6.9/12

ABC: 5.1/8            Grey’s Anatomy [r] 3.0/5, Grey’s Anatomy 7.2/11, Private Practice 5.1/9

NBC: 3.0/5             Community 2.9/5, 30 Rock 3.2/5, The Office 4.0/6, Outsourced 3.0/5, The Apprentice 2.4/4

UNIV: 2.2/4          Hasta que el Dinero Nos Separe 2.4/4, Soy Tu Duena 2.8/4, La Rosa de Guadalupe 1.5/3

CW: 1.9/3           Vampire Diaries 2.2/4, Nikita 1.7/3

ION: 0.9/2           Criminal Minds 1.0/2, Criminal Minds 0.8/1, Criminal Minds 1.0/2

TELE: 0.5/1         El Clon 0.6/1, El Fantasma de Elena 0.4/1, Alguien Te Mira 0.4/1

TF: 0.4/1            Fiesta de Pelicula THR [r] 0.3/1, India 0.5/1

A18-49: FOX 3.5/10, CBS 3.3/9, ABC 2.7/8, NBC 2.1/6, UNIV 2.0/6, CW 1.4/4, ION 0.4/1, TF 0.4/1, TELE 0.4/1


In light of Tribune Company’s CEO, Randy Michaels’ resignation, effective immediately, Tribune said its board of directors has formed an Executive Council to take on the duties of the Office of the Chief Executive/President and to supervise the publishing and broadcast operations. The Executive Council, who reports directly to Tribune’s board of directors, includes Don Liebentritt, Tribune’s Chief Restructuring Officer; Nils Larsen, Tribune’s CIO; Tony Hunter, President, Publisher/CEO of Chicago Tribune Company; and Eddy Hartenstein, Publisher/CEO of Los Angeles Times Communications, Inc. Furthermore, Nils Larsen will become Chairman/Tribune Broadcasting. Jerry Kersting, Tribune Broadcasting President will work in tandem with the Executive Council and will continue to oversee the company’s broadcast operations including 23 television stations, cable network WGN America and WGN Radio. Additionally, Gerry Spector, COO will report directly to the Executive Council.

Effective immediately, Tom Siebert has relocated to San Diego to become VP/Communications at the full-service interactive marketing company, Digitaria. Most recently, Tom was with Brooklyn, NY-based HUGE as Director/Communications.

Clear Channel Outdoor Holdings, Inc. named Susan Adams Loyd as Branch President of its Minneapolis/St. Paul Division beginning November 9, 2010. In her new role, Susan will oversee company inventory for the Minneapolis/St. Paul Division. She will report to Rod Firestone, Midwest Group President, Clear Channel Outdoor Holdings, Inc.

Beth Burke has begun a new position at Meetinghouse Productions as VP/Lifestyle Programming and Development. Prior to this appointment, Beth was Director/Programming for Food Network and HGTV.

Anita Helt was tapped as President/GM within Gannett’s Broadcasting Division to head KXTV/Sacramento. Anita has been with Gannett Broadcasting for 15 years and before this new position was VP/Marketing and Programming at KPNX/Phoenix, Gannett’s NBC affiliate.

This day in History:  1955 – The microwave oven, for home use, was introduced by The Tappan Company

Answer to Yesterday’s Trivia Question:    What’s the big thing in the Petrie’s basement?  Hint:  It was there when they bought the house.  A NATURAL ROCK FORMATION  (in later seasons, a finished basement with Pool Table ignored the rock which magically disappeared!)  Kudos to: Scott Collins-WE tv/NY; Rick Rosenfelt-MSG/NY; Joel Gibbs-Joel Gibbs Prods/Philadelphia; Matthew Meachem-Tribune Media Services/NY; Cynthia New-Charter Media/Cape Girardeau; Scott Wallace-Showtime Networks/Overland Park; Todd Turina-Stewart Talent/CST; Craig Nichols-Channel 4/San Diego; Nathan Spallone-NBC Prods/Studio City; Terry Danuser-Discovery Comm/LA; Catherine Korda-ABC Entertainment/Burbank; Eric Galler-B4 Productions/Amman, Jordan

Today’s Trivia Question:  Who am I?  I’m about 10″ tall, made mostly out of foam rubber and sticks.  I have a girlfriend named Rosey.  I was seen weekly on television and had two big lines:  “Hello Eddie!” and “Kiss me goodnight, Eddie.”  Who am I?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



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Three-Part Special: War on the Border
Premieres Monday, November 15th 9/8c
Only on Current TV

4 Emmy Nominations  ·  2010 Television Academy Honors
69th Annual Peabody Award  ·  Alfred I. DuPont Award  ·  Livingston Award

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: SALES ASST/OFFICE MGR. TV Dist. Co/Norwalk, CT: Energetic multi-tasker. Proficient all MS Office apps. Knwldg of Quickbooks a +. Great entry-level oppty to learn many aspects of the business. Resume: [email protected] (10/30)

JOB OPENING: MANAGER, BRAND MARKETING/CNBC NJ: Min 5 yrs brand mktg exp. Develop strategic plans, creative direction, media opportunities, & 3rd-party alliances to achieve business goals.Apply @ Job # 1269842 (10/30)

JOB OPENING: ASSOC PROMO SCHEDULING/IFC/NYC:Execute on-air graphic &promo strategy. Maximize inventory & viewer retention. Supv log assembly. Scheduling/programming &Gabriel exp #12354BR (10/30)

JOB OPENING: EXEC PRODUCER/Seattle: Oversee content & dir of a daily sales driven daytime talk show on KING5 TV. Exp producing daytime TV, live events, creating content w/ advertiser clients. View job/apply: (10/30)

JOB OPENING: DIR, BUS AFF/DISNEY JR/LA: Min 5+ yrs comb law frm/netwrk/studio exper; deep knowl guild/union agrmts, IP; solid neg/draft/mgmt animat series, live-act/script, realty, TV movie deals. Req 269593 (10/30)

JOB OPENING: PREDITOR /NYC Wanted: Strong Avid & storytelling skills. Min. 5 yrs in reality. Must be creative, decisive, practical & fast. A self-starter who thrives on being part of a team. Resumes: [email protected] (10/29)

JOB OPENING: METADATA QC COORDINATOR/iNDEMAND/NYC: Proof/approve/disseminate monthly movie schedules for VOD. BA + 2 yrs exp in cable. Resume to: [email protected] (10/29)

JOB OPENING: METADATA UPDATE DISTRIBUTION COORDINATOR/iNDEMAND/NYC: Entry level  Oversee metadata update process & pitch content. BA + 1 yr corp exp. Resume to: [email protected] (10/29)

JOB OPENING: DIR. MARKETING SOLUTIONS/Golf Channel/FL: 7+ yrs mktg. solutions/ mktg. integration exp. Resp. for developing key adv initiatives and partner fulfillment/activation (10/29)

JOB OPENING: DIGITAL AE/GSN/NY: Proven track record; 7+ yrs exp. Must have ext. roster of relationships w/ key client, media, gen. agency decision makers. 4 yr. deg. req. Pls. send resume, c/l to: [email protected] (10/29)

JOB OPENING: MGR, MEDIA PLAN’G/ST Louis: Dvlpmnt/implmntation of strategic media plans for specific AB-In Bev brands. 4+yrs media plan’g or related exp. Strong strategic/ analytical thinker. Apply: Job ID 2010-901 (10/29)

JOB OPENING: MRKTG AD SLS ANALYST/HSW/DC or ATL: supports mktg for multi. digi assets & maint/executes ad flights; 2+ yrs digital mktg & ad ops exp req. Strong Excel a must. [email protected] (10/29)

JOB OPENING: DIRECTOR OF RESEARCH/National Geographic Channel/DC: 8+yrs TV /other media rsrch. Expertise in Nielsen, MRI, Simmons & primary/sec research. Programming/Mktg focused. Apply: FNG0000024 (10/29)

JOB OPENING:  EXEC ASST/DISH Network/NY: Support 2 VPs Nat’l Ad Sales. Proficient in Microsoft Office, travel/expenses/office mgmt. Detail oriented. College degree required. Related experience a plus. Click here to apply.   (10/28)

JOB OPENING:    UNIT PUBLICIST/NYC:  Nat’l synd TV show. Strong media relations a must. Ensure proper exec of all publicity efforts, incl pitching/writing.5+ yrs exp TV req’d.Apply: search code 204418  (10/28)

JOB OPENING:  EXECUTIVE PRODUCER/New York:  Develop new editorial content, provide oversight of network series & prgms. Apply: (10/28)

JOB OPENING:  DIR OPERATIONS/A&E /New York:  Oversee operations & prod mgmt in Brand Creative Dept. 5 yrs prod mgmt exp. Apply: (10/28)

JOB OPENING:    MGR STRATEGY & BUZ OPS/NYC:  Support Strategy & Bus Ops team & SR mngmnt in dvlpmnt of short- & long-range strategies, & dvlp/evaluate new bus opps.  Bach deg 3-5yrs exp pref mngmnt/strat.  Apply: (10/28)

JOB OPENING:  TRAINER /NYC: Position is responsible for delivering training both on line and in person. Media exp and exp with Nielsen software products a must. Training exp a plus. Send resume to [email protected] (10/27)

JOB OPENING: RESEARCH MGR/DIR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. (10/27)

JOB OPENING: DIR, GROUP SALES/MKTG: Think Superman was an underperformer? Let’s talk! Bring your super skills to our dept! Tribune GS&M is hiring Sales Directors in three cities! (10/26)

JOB OPENING: ACCOUNT EXECUTIVE/HOBOKEN NJ: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NJ DL. See full posting and apply to req 12438BR (10/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL/WINTER INTERNSHIP CREDITS ONLY: DVLPMNT & CASTING INTERNS/NYC prod company.  Must be available at least 2 full days a wk, 10am-6pm (no wknds). Small stipend to cover travel expenses &  lunch. Resume/cover: [email protected] (10/27)

FALL/WINTER INTERNSHIP CREDITS ONLY: LEGAL INTERN/LA: Shine International, a television sales and distribution company, seeks spring legal intern. Unpaid. Must receive credit from ABA accredited law school. Send resumes to [email protected] (10/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL(NY): 20+yrs exp.researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (10/30)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/28)

SITUATION WANTED: MEDIA BUYER/MEDIA SALES/Central PA– 20+ years experience in both media buying and selling National, regional and local TV, Radio, and Internet. Passion for the biz, and hard working!!! [email protected] (10/28)

SITUATION WANTED:  FISHMONGER (LA): Deprived son of a genetically modified turnip chasing dreams of selling gravlax. Alternatively, will consider TV comedy writing positions. Contact: [email protected] (10/28)

SITUATION WANTED: EIC/LINE PRODUCER  with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- major TV&cable nets. [email protected] (10/27)

SITUATION WANTED: PUBLICIST /NY 8 yrs exp in LA, recently relocated. Exceptional writer & editor. Pitching, talent relations, events, social media. Poise under pressure. Portfolio of writing samples & press hits. [email protected] (10/27)

SITUATION WANTED:  Award-winning WRITER/PRODUCER//VIDEOGRAPHER/EDITOR ; NYU Film grad;4 years film, TV, digital content& branded entertainment exp. NY based but will travel& freelance. Contact [email protected] (10/27)

SITUATION WANTED: MEDIA/MKTG/DIGI STRATEGY DIRECTOR/LA:10+ yrs media, agency, consulting (NY&LA). Expert in digi media, biz strat, adv & mktg. MBA, quick study, great comm, passion for innovation. [email protected] (10/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (10/26)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/26)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   Dancing with the Stars, Castle
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS: How I Met Your Mother, Rules of Engagement, Two and a Half Men, Mike & Molly, Hawaii Five-0
CW:  90210, Gossip Girl
FOX:  House, Lie to Me
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  Chuck, The Event, Chase
PBS:   Antiques Roadshow,  We Shall Remain: American Experience; Fort Niagara: The Struggle for a Continent
TELE:  El Clon, El Fantasma de Elena, Alguien Te Mira
UNIV:  Hasta que el Dinero Nos Separe, Soy Tu Duena, Cristina

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